{"id":1489,"date":"2025-12-17T17:00:06","date_gmt":"2025-12-17T10:00:06","guid":{"rendered":"https:\/\/geru.edu.vn\/blog\/?p=1489"},"modified":"2025-12-27T12:31:10","modified_gmt":"2025-12-27T05:31:10","slug":"huong-dan-xay-dung-content-calendar-hieu-qua-tu-a-z","status":"publish","type":"post","link":"https:\/\/geru.edu.vn\/blog\/huong-dan-xay-dung-content-calendar-hieu-qua-tu-a-z\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng Content Calendar hi\u1ec7u qu\u1ea3 t\u1eeb A\u2013Z"},"content":{"rendered":"<p><b>Content Calendar<\/b><span style=\"font-weight: 400;\"> l\u00e0 c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung theo th\u1eddi gian, gi\u00fap c\u00e1 nh\u00e2n v\u00e0 doanh nghi\u1ec7p ki\u1ec3m so\u00e1t <\/span><b>l\u1ecbch \u0111\u0103ng b\u00e0i<\/b><span style=\"font-weight: 400;\">, t\u1ed1i \u01b0u <\/span><b>content workflow<\/b><span style=\"font-weight: 400;\">, ph\u00e2n b\u1ed5 <\/span><b>ch\u1ee7 \u0111\u1ec1 n\u1ed9i dung<\/b><span style=\"font-weight: 400;\"> h\u1ee3p l\u00fd v\u00e0 theo d\u00f5i <\/span><b>KPI n\u1ed9i dung<\/b><span style=\"font-weight: 400;\"> m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n. Khi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u00fang c\u00e1ch, Content Calendar kh\u00f4ng ch\u1ec9 gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian m\u00e0 c\u00f2n n\u00e2ng cao hi\u1ec7u su\u1ea5t to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng marketing n\u1ed9i dung.<\/span><\/p>\n<h2><b>V\u00ec sao Content Calendar tr\u1edf th\u00e0nh \u201cx\u01b0\u01a1ng s\u1ed1ng\u201d c\u1ee7a \u0111\u1ed9i ng\u0169 content?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 digital marketing ph\u00e1t tri\u1ec3n m\u1ea1nh, vi\u1ec7c \u201cngh\u0129 n\u1ed9i dung m\u1ed7i ng\u00e0y\u201d kh\u00f4ng c\u00f2n l\u00e0 gi\u1ea3i ph\u00e1p b\u1ec1n v\u1eefng. Nhi\u1ec1u team content r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng \u0111\u0103ng b\u00e0i thi\u1ebfu nh\u1ea5t qu\u00e1n, tr\u00f9ng l\u1eb7p ch\u1ee7 \u0111\u1ec1, kh\u00f4ng \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3. <\/span><b>Content Calendar<\/b><span style=\"font-weight: 400;\"> ra \u0111\u1eddi \u0111\u1ec3 gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec l\u00e0m n\u1ed9i dung theo c\u1ea3m h\u1ee9ng, Content Calendar gi\u00fap x\u00e2y d\u1ef1ng <\/span><b>k\u1ebf ho\u1ea1ch n\u1ed9i dung<\/b><span style=\"font-weight: 400;\"> r\u00f5 r\u00e0ng theo tu\u1ea7n, th\u00e1ng ho\u1eb7c qu\u00fd, \u0111\u1ed3ng b\u1ed9 v\u1edbi m\u1ee5c ti\u00eau kinh doanh v\u00e0 <\/span><b>KPI n\u1ed9i dung<\/b><span style=\"font-weight: 400;\"> \u0111\u00e3 \u0111\u1eb7t ra.<\/span><\/p>\n<figure id=\"attachment_1614\" aria-describedby=\"caption-attachment-1614\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1614\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/8.png\" alt=\"V\u00ec sao Content Calendar tr\u1edf th\u00e0nh \u201cx\u01b0\u01a1ng s\u1ed1ng\u201d c\u1ee7a \u0111\u1ed9i ng\u0169 content?\" width=\"800\" height=\"600\"  title=\"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng Content Calendar hi\u1ec7u qu\u1ea3 t\u1eeb A\u2013Z\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/8.png 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/8-300x225.png 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/8-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1614\" class=\"wp-caption-text\">V\u00ec sao Content Calendar tr\u1edf th\u00e0nh \u201cx\u01b0\u01a1ng s\u1ed1ng\u201d c\u1ee7a \u0111\u1ed9i ng\u0169 content?<\/figcaption><\/figure>\n<h2><b>Content Calendar l\u00e0 g\u00ec v\u00e0 v\u00ec sao l\u1ea1i h\u1eefu \u00edch?<\/b><\/h2>\n<h3 data-path-to-node=\"2\">Content Calendar l\u00e0 g\u00ec?<\/h3>\n<p data-path-to-node=\"3\"><b>Content Calendar (L\u1ecbch n\u1ed9i dung)<\/b> l\u00e0 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch chi ti\u1ebft nh\u1eb1m qu\u1ea3n l\u00fd l\u1ed9 tr\u00ecnh xu\u1ea5t b\u1ea3n n\u1ed9i dung c\u1ee7a doanh nghi\u1ec7p trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. N\u00f3 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t &#8220;b\u1ea3n \u0111\u1ed3&#8221; \u0111i\u1ec1u h\u01b0\u1edbng, gi\u00fap b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c:<\/p>\n<ul data-path-to-node=\"4\">\n<li>\n<p data-path-to-node=\"4,0,0\"><b>C\u00e1i g\u00ec:<\/b> Ch\u1ee7 \u0111\u1ec1, \u0111\u1ecbnh d\u1ea1ng (video, \u1ea3nh, blog).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,1,0\"><b>\u1ede \u0111\u00e2u:<\/b> K\u00eanh \u0111\u0103ng (Facebook, TikTok, Website, Email&#8230;).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,2,0\"><b>Khi n\u00e0o:<\/b> Ng\u00e0y v\u00e0 khung gi\u1edd \u0111\u0103ng b\u00e0i.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,3,0\"><b>Ai:<\/b> Ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n v\u00e0 ph\u00ea duy\u1ec7t.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,4,0\"><b>K\u1ebft qu\u1ea3:<\/b> M\u1ee5c ti\u00eau v\u00e0 KPI c\u1ea7n \u0111\u1ea1t.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"5\">B\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd l\u1ecbch n\u00e0y qua <b>Google Sheets\/Excel<\/b> ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 chuy\u00ean d\u1ee5ng nh\u01b0 <b>Notion, Trello, Asana<\/b>.<\/p>\n<h3 data-path-to-node=\"6\">V\u00ec sao Content Calendar l\u1ea1i h\u1eefu \u00edch?<\/h3>\n<p data-path-to-node=\"7\">M\u1ed9t Content Calendar b\u00e0i b\u1ea3n mang l\u1ea1i 4 l\u1ee3i \u00edch c\u1ed1t l\u00f5i cho doanh nghi\u1ec7p:<\/p>\n<ol start=\"1\" data-path-to-node=\"8\">\n<li>\n<p data-path-to-node=\"8,0,0\"><b>Duy tr\u00ec s\u1ef1 \u1ed5n \u0111\u1ecbnh:<\/b> Gi\u00fap n\u1ed9i dung xu\u1ea5t hi\u1ec7n \u0111\u1ec1u \u0111\u1eb7n, tr\u00e1nh t\u00ecnh tr\u1ea1ng &#8220;b\u1ecf hoang&#8221; k\u00eanh hay \u0111\u0103ng b\u00e0i ng\u1eabu h\u1ee9ng, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u thu\u1eadt to\u00e1n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,1,0\"><b>Ki\u1ec3m so\u00e1t t\u00ednh nh\u1ea5t qu\u00e1n:<\/b> \u0110\u1ea3m b\u1ea3o c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00f4ng b\u1ecb tr\u00f9ng l\u1eb7p, th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n \u0111\u1ed3ng nh\u1ea5t v\u00e0 \u0111\u00fang m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,2,0\"><b>Ph\u1ed1i h\u1ee3p team hi\u1ec7u qu\u1ea3:<\/b> Gi\u00fap \u0111\u1ed9i ng\u0169 Writer, Designer v\u00e0 Editor n\u1eafm r\u00f5 th\u1eddi h\u1ea1n, tr\u00e1nh ch\u1ed3ng ch\u00e9o c\u00f4ng vi\u1ec7c v\u00e0 \u00e1p l\u1ef1c s\u00e1t gi\u1edd \u0111\u0103ng.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,3,0\"><b>T\u1ed1i \u01b0u h\u00f3a d\u1eef li\u1ec7u:<\/b> D\u1ec5 d\u00e0ng theo d\u00f5i b\u00e0i n\u00e0o hi\u1ec7u qu\u1ea3, b\u00e0i n\u00e0o kh\u00f4ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch th\u00e1ng sau ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n<\/li>\n<\/ol>\n<h2 data-path-to-node=\"2\">H\u01b0\u1edbng D\u1eabn X\u00e2y D\u1ef1ng Content Calendar Hi\u1ec7u Qu\u1ea3 Trong 6 B\u01b0\u1edbc<\/h2>\n<p data-path-to-node=\"3\">Content Calendar kh\u00f4ng ch\u1ec9 l\u00e0 l\u1ecbch \u0111\u0103ng b\u00e0i, m\u00e0 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng v\u00e0 \u0111\u1ea1t m\u1ee5c ti\u00eau kinh doanh.<\/p>\n<h3 data-path-to-node=\"4\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh M\u1ee5c ti\u00eau v\u00e0 KPI<\/h3>\n<p data-path-to-node=\"5\">Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u, h\u00e3y l\u00e0m r\u00f5 b\u1ea1n \u0111\u0103ng b\u00e0i \u0111\u1ec3 l\u00e0m g\u00ec:<\/p>\n<ul data-path-to-node=\"6\">\n<li>\n<p data-path-to-node=\"6,0,0\"><b>M\u1ee5c ti\u00eau:<\/b> T\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u01b0\u01a1ng t\u00e1c, hay t\u1eadp trung ch\u1ed1t \u0111\u01a1n (Sales).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,0\"><b>KPI:<\/b> L\u01b0\u1ee3t ti\u1ebfp c\u1eadn, s\u1ed1 l\u01b0\u1ee3t click, ho\u1eb7c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"7\">B\u01b0\u1edbc 2: Ch\u1ecdn K\u00eanh v\u00e0 T\u1ea7n su\u1ea5t \u0111\u0103ng b\u00e0i<\/h3>\n<p data-path-to-node=\"8\">M\u1ed7i n\u1ec1n t\u1ea3ng c\u00f3 &#8220;nh\u1ecbp sinh h\u1ecdc&#8221; ri\u00eang:<\/p>\n<ul data-path-to-node=\"9\">\n<li>\n<p data-path-to-node=\"9,0,0\"><b>Facebook:<\/b> 3\u20135 b\u00e0i\/tu\u1ea7n (\u01afu ti\u00ean th\u1ea3o lu\u1eadn).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,1,0\"><b>TikTok\/Reels:<\/b> 1\u20132 video\/ng\u00e0y (\u01afu ti\u00ean s\u00e1ng t\u1ea1o, xu h\u01b0\u1edbng).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,2,0\"><b>Website:<\/b> 1\u20132 b\u00e0i SEO\/tu\u1ea7n (X\u00e2y d\u1ef1ng uy t\u00edn b\u1ec1n v\u1eefng).<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"10\">B\u01b0\u1edbc 3: L\u00ean danh s\u00e1ch Ch\u1ee7 \u0111\u1ec1 (Content Pillar)<\/h3>\n<p data-path-to-node=\"11\">Ph\u00e2n b\u1ed5 n\u1ed9i dung theo h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec3 tr\u00e1nh b\u1ecb nh\u00e0m ch\u00e1n:<\/p>\n<ul data-path-to-node=\"12\">\n<li>\n<p data-path-to-node=\"12,0,0\"><b>N\u1ed9i dung gi\u00e1 tr\u1ecb:<\/b> Chia s\u1ebb ki\u1ebfn th\u1ee9c, m\u1eb9o h\u1eefu \u00edch.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,1,0\"><b>N\u1ed9i dung tin c\u1eady:<\/b> Feedback kh\u00e1ch h\u00e0ng, case study (Social Proof).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,2,0\"><b>N\u1ed9i dung b\u00e1n h\u00e0ng:<\/b> Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i.<\/p>\n<\/li>\n<\/ul>\n<figure id=\"attachment_1615\" aria-describedby=\"caption-attachment-1615\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1615\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/7.png\" alt=\"B\u01b0\u1edbc 3: L\u00ean danh s\u00e1ch ch\u1ee7 \u0111\u1ec1 n\u1ed9i dung\" width=\"800\" height=\"600\"  title=\"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng Content Calendar hi\u1ec7u qu\u1ea3 t\u1eeb A\u2013Z\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/7.png 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/7-300x225.png 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/7-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1615\" class=\"wp-caption-text\">B\u01b0\u1edbc 3: L\u00ean danh s\u00e1ch ch\u1ee7 \u0111\u1ec1 n\u1ed9i dung<\/figcaption><\/figure>\n<h3 data-path-to-node=\"13\">B\u01b0\u1edbc 4: Thi\u1ebft k\u1ebf b\u1ea3ng Content Calendar chi ti\u1ebft<\/h3>\n<p data-path-to-node=\"14\">M\u1ed9t b\u1ea3ng k\u1ebf ho\u1ea1ch chu\u1ea9n c\u1ea7n c\u00e1c c\u1ed9t th\u00f4ng tin c\u1ed1t l\u00f5i:<\/p>\n<ul data-path-to-node=\"15\">\n<li>\n<p data-path-to-node=\"15,0,0\"><b>Th\u1eddi gian:<\/b> Ng\u00e0y v\u00e0 khung gi\u1edd \u0111\u0103ng b\u00e0i.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,1,0\"><b>Ch\u1ee7 \u0111\u1ec1 &amp; \u0110\u1ecbnh d\u1ea1ng:<\/b> B\u00e0i vi\u1ebft, video ng\u1eafn, hay h\u00ecnh \u1ea3nh album.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,2,0\"><b>Ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch:<\/b> Ph\u00e2n quy\u1ec1n r\u00f5 r\u00e0ng cho Writer, Designer.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,3,0\"><b>Tr\u1ea1ng th\u00e1i:<\/b> \u00dd t\u01b0\u1edfng, \u0110ang s\u1ea3n xu\u1ea5t, hay \u0110\u00e3 \u0111\u0103ng.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"16\">B\u01b0\u1edbc 5: Qu\u1ea3n l\u00fd quy tr\u00ecnh l\u00e0m vi\u1ec7c (Workflow)<\/h3>\n<p data-path-to-node=\"17\">S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Sheets, Trello ho\u1eb7c Notion \u0111\u1ec3:<\/p>\n<ul data-path-to-node=\"18\">\n<li>\n<p data-path-to-node=\"18,0,0\">Theo d\u00f5i ti\u1ebfn \u0111\u1ed9 s\u1ea3n xu\u1ea5t, tr\u00e1nh ch\u1eadm deadline.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"18,1,0\">\u0110\u1ea3m b\u1ea3o h\u00ecnh \u1ea3nh v\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi &#8220;l\u00ean s\u00f3ng&#8221;.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"19\">B\u01b0\u1edbc 6: Theo d\u00f5i v\u00e0 T\u1ed1i \u01b0u h\u00f3a<\/h3>\n<p data-path-to-node=\"20\">Cu\u1ed1i m\u1ed7i th\u00e1ng, h\u00e3y nh\u00ecn l\u1ea1i c\u00e1c con s\u1ed1:<\/p>\n<ul data-path-to-node=\"21\">\n<li>\n<p data-path-to-node=\"21,0,0\">B\u00e0i vi\u1ebft n\u00e0o hi\u1ec7u qu\u1ea3 nh\u1ea5t? T\u1ea1i sao?<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"21,1,0\">\u0110i\u1ec1u ch\u1ec9nh l\u1ea1i l\u1ecbch \u0111\u0103ng v\u00e0 ch\u1ee7 \u0111\u1ec1 cho th\u00e1ng sau d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/p>\n<\/li>\n<\/ul>\n<h2><b>C\u00e1c l\u1ee3i \u00edch n\u1ed5i b\u1eadt khi s\u1eed d\u1ee5ng Content Calendar<\/b><\/h2>\n<figure id=\"attachment_1616\" aria-describedby=\"caption-attachment-1616\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1616\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/6-1.jpg\" alt=\"C\u00e1c l\u1ee3i \u00edch n\u1ed5i b\u1eadt khi s\u1eed d\u1ee5ng Content Calendar\" width=\"800\" height=\"600\"  title=\"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng Content Calendar hi\u1ec7u qu\u1ea3 t\u1eeb A\u2013Z\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/6-1.jpg 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/6-1-300x225.jpg 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/6-1-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1616\" class=\"wp-caption-text\">C\u00e1c l\u1ee3i \u00edch n\u1ed5i b\u1eadt khi s\u1eed d\u1ee5ng Content Calendar<\/figcaption><\/figure>\n<h3 data-path-to-node=\"2\">1. Ti\u1ebft ki\u1ec7m th\u1eddi gian &amp; gi\u1ea3m \u00e1p l\u1ef1c<\/h3>\n<ul data-path-to-node=\"3\">\n<li>\n<p data-path-to-node=\"3,0,0\"><b>L\u00e0m vi\u1ec7c t\u1eadp trung (Batching):<\/b> Cho ph\u00e9p s\u1ea3n xu\u1ea5t n\u1ed9i dung h\u00e0ng lo\u1ea1t theo tu\u1ea7n\/th\u00e1ng thay v\u00ec loay hoay ngh\u0129 \u00fd t\u01b0\u1edfng m\u1ed7i ng\u00e0y.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"3,1,0\"><b>Ch\u1ee7 \u0111\u1ed9ng ngu\u1ed3n l\u1ef1c:<\/b> Gi\u00fap \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf, video c\u00f3 \u0111\u1ee7 th\u1eddi gian chu\u1ea9n b\u1ecb, lo\u1ea1i b\u1ecf t\u00ecnh tr\u1ea1ng &#8220;v\u1eaft ch\u00e2n l\u00ean c\u1ed5&#8221; v\u00ec deadline g\u1ea5p.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"4\">2. Nh\u1ea5t qu\u00e1n v\u00e0 \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n<ul data-path-to-node=\"5\">\n<li>\n<p data-path-to-node=\"5,0,0\"><b>C\u00e2n b\u1eb1ng n\u1ed9i dung:<\/b> Ki\u1ec3m so\u00e1t t\u1ec9 l\u1ec7 gi\u1eefa b\u00e0i chia s\u1ebb gi\u00e1 tr\u1ecb v\u00e0 b\u00e0i b\u00e1n h\u00e0ng, tr\u00e1nh g\u00e2y nh\u00e0m ch\u00e1n cho ng\u01b0\u1eddi xem.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"5,1,0\"><b>B\u00e1m s\u00e1t m\u1ee5c ti\u00eau:<\/b> \u0110\u1ea3m b\u1ea3o m\u1ecdi b\u00e0i \u0111\u0103ng \u0111\u1ec1u ph\u1ee5c v\u1ee5 m\u1ed9t chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3, kh\u00f4ng b\u1ecb r\u1eddi r\u1ea1c hay sai l\u1ec7ch th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"6\">3. D\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u KPI<\/h3>\n<ul data-path-to-node=\"7\">\n<li>\n<p data-path-to-node=\"7,0,0\"><b>\u0110\u1ed1i chi\u1ebfu d\u1eef li\u1ec7u:<\/b> D\u1ec5 d\u00e0ng so s\u00e1nh k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf v\u1edbi m\u1ee5c ti\u00eau ban \u0111\u1ea7u ngay tr\u00ean c\u00f9ng m\u1ed9t h\u1ec7 th\u1ed1ng.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"7,1,0\"><b>Nh\u1eadn di\u1ec7n xu h\u01b0\u1edbng:<\/b> Nh\u00ecn l\u1ea1i l\u1ecbch s\u1eed \u0111\u1ec3 bi\u1ebft ch\u1ee7 \u0111\u1ec1 n\u00e0o hi\u1ec7u qu\u1ea3, t\u1eeb \u0111\u00f3 t\u1eadp trung ng\u00e2n s\u00e1ch v\u00e0 nh\u00e2n l\u1ef1c v\u00e0o \u0111\u00fang ch\u1ed7.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"8\">4. T\u1ed1i \u01b0u l\u00e0m vi\u1ec7c nh\u00f3m<\/h3>\n<ul data-path-to-node=\"9\">\n<li>\n<p data-path-to-node=\"9,0,0\"><b>Minh b\u1ea1ch quy tr\u00ecnh:<\/b> M\u1ecdi th\u00e0nh vi\u00ean \u0111\u1ec1u n\u1eafm r\u00f5: Ai l\u00e0m? L\u00e0m g\u00ec? Khi n\u00e0o xong? Tr\u1ea1ng th\u00e1i ph\u00ea duy\u1ec7t \u0111\u1ebfn \u0111\u00e2u?<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,1,0\"><b>H\u1ea1n ch\u1ebf sai s\u00f3t:<\/b> T\u1ea1o ra quy tr\u00ecnh ki\u1ec3m duy\u1ec7t n\u1ed9i dung ch\u1eb7t ch\u1ebd, gi\u1ea3m thi\u1ec3u l\u1ed7i ch\u00ednh t\u1ea3 ho\u1eb7c h\u00ecnh \u1ea3nh k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng tr\u01b0\u1edbc khi l\u00ean s\u00f3ng.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"10\">5. Linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh<\/h3>\n<ul data-path-to-node=\"11\">\n<li>\n<p data-path-to-node=\"11,0,0\"><b>\u1ee8ng bi\u1ebfn c\u00f3 k\u1ebf ho\u1ea1ch:<\/b> Khi c\u00f3 xu h\u01b0\u1edbng (trend) m\u1edbi ho\u1eb7c s\u1ef1 ki\u1ec7n \u0111\u1ed9t xu\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng d\u1eddi l\u1ecbch ho\u1eb7c thay th\u1ebf m\u00e0 kh\u00f4ng l\u00e0m x\u00e1o tr\u1ed9n to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"11,1,0\"><b>D\u1ef1 ph\u00f2ng r\u1ee7i ro:<\/b> Lu\u00f4n c\u00f3 s\u1eb5n kho n\u1ed9i dung d\u1ef1 ph\u00f2ng \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng khi nh\u00e2n s\u1ef1 v\u1eafng m\u1eb7t ho\u1eb7c g\u1eb7p s\u1ef1 c\u1ed1 k\u1ef9 thu\u1eadt.<\/p>\n<\/li>\n<\/ul>\n<h2><b>So s\u00e1nh Content Calendar v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c<\/b><\/h2>\n<table>\n<tbody>\n<tr>\n<td><b>Ti\u00eau ch\u00ed<\/b><\/td>\n<td><b>Content Calendar<\/b><\/td>\n<td><b>L\u00e0m n\u1ed9i dung t\u1ef1 ph\u00e1t<\/b><\/td>\n<td><b>Social planner t\u1ef1 \u0111\u1ed9ng<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">T\u00ednh chi\u1ebfn l\u01b0\u1ee3c<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cao<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Th\u1ea5p<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Trung b\u00ecnh<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd team content<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u1ed1t<\/span><\/td>\n<td><span style=\"font-weight: 400;\">K\u00e9m<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Trung b\u00ecnh<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Theo d\u00f5i KPI n\u1ed9i dung<\/span><\/td>\n<td><span style=\"font-weight: 400;\">R\u00f5 r\u00e0ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">G\u1ea7n nh\u01b0 kh\u00f4ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">C\u00f3<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Linh ho\u1ea1t ch\u1ec9nh s\u1eeda<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cao<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cao<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Th\u1ea5p<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ph\u00f9 h\u1ee3p d\u00e0i h\u1ea1n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">R\u1ea5t ph\u00f9 h\u1ee3p<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kh\u00f4ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u00f9y c\u00f4ng c\u1ee5<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Content Calendar n\u1ed5i b\u1eadt \u1edf kh\u1ea3 n\u0103ng qu\u1ea3n tr\u1ecb t\u1ed5ng th\u1ec3 n\u1ed9i dung<\/b><span style=\"font-weight: 400;\">, kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 \u0111\u0103ng b\u00e0i.<\/span><\/p>\n<h2><b>C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 Content Calendar<\/b><\/h2>\n<figure id=\"attachment_1617\" aria-describedby=\"caption-attachment-1617\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1617\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/5.png\" alt=\"C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 Content Calendar\" width=\"800\" height=\"600\"  title=\"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng Content Calendar hi\u1ec7u qu\u1ea3 t\u1eeb A\u2013Z\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/5.png 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/5-300x225.png 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/5-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1617\" class=\"wp-caption-text\">C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 Content Calendar<\/figcaption><\/figure>\n<h3 data-path-to-node=\"2\">1. Team nh\u1ecf (1\u20132 ng\u01b0\u1eddi) c\u00f3 th\u1ef1c s\u1ef1 c\u1ea7n kh\u00f4ng?<\/h3>\n<p data-path-to-node=\"3\"><b>C\u00f3, th\u1eadm ch\u00ed l\u00e0 c\u1ef1c k\u1ef3 c\u1ea7n thi\u1ebft.<\/b><\/p>\n<ul data-path-to-node=\"4\">\n<li>\n<p data-path-to-node=\"4,0,0\"><b>L\u00fd do:<\/b> \u1ede team nh\u1ecf, m\u1ed9t ng\u01b0\u1eddi th\u01b0\u1eddng ki\u00eam nhi\u1ec7m nhi\u1ec1u vai tr\u00f2 (vi\u1ebft, thi\u1ebft k\u1ebf, ch\u1ea1y qu\u1ea3ng c\u00e1o). Content Calendar \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t &#8220;ng\u01b0\u1eddi qu\u1ea3n l\u00fd \u1ea3o&#8221;, gi\u00fap b\u1ea1n kh\u00f4ng b\u1ecb r\u1ed1i lo\u1ea1n gi\u1eefa c\u00e1c \u0111\u1ea7u vi\u1ec7c v\u00e0 \u0111\u1ea3m b\u1ea3o kh\u00f4ng b\u1ecf qu\u00ean nh\u1eefng ng\u00e0y l\u1ec5, s\u1ef1 ki\u1ec7n quan tr\u1ecdng.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"5\">2. N\u00ean l\u1eadp theo Tu\u1ea7n hay theo Th\u00e1ng?<\/h3>\n<p data-path-to-node=\"6\"><b>L\u1eddi khuy\u00ean: K\u1ebft h\u1ee3p c\u1ea3 hai (Th\u00e1ng \u0111\u1ecbnh h\u01b0\u1edbng &#8211; Tu\u1ea7n th\u1ef1c thi).<\/b><\/p>\n<ul data-path-to-node=\"7\">\n<li>\n<p data-path-to-node=\"7,0,0\"><b>Theo Th\u00e1ng:<\/b> \u0110\u1ec3 nh\u00ecn b\u1ee9c tranh l\u1edbn, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch v\u00e0 b\u00e1m s\u00e1t m\u1ee5c ti\u00eau (KPI).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"7,0,0\"><b>Theo Tu\u1ea7n:<\/b> \u0110\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi ti\u1ebft theo th\u1ef1c t\u1ebf (v\u00ed d\u1ee5: m\u1ed9t s\u1ef1 ki\u1ec7n n\u00f3ng v\u1eeba x\u1ea3y ra). L\u00e0m theo tu\u1ea7n gi\u00fap n\u1ed9i dung lu\u00f4n &#8220;t\u01b0\u01a1i m\u1edbi&#8221; v\u00e0 kh\u00f4ng b\u1ecb l\u1ed7i th\u1eddi.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"8\">3. C\u00f3 thay th\u1ebf \u0111\u01b0\u1ee3c Social Planner kh\u00f4ng?<\/h3>\n<p data-path-to-node=\"9\"><b>Kh\u00f4ng, ch\u00fang l\u00e0 b\u1ed9 \u0111\u00f4i h\u1ed7 tr\u1ee3 nhau.<\/b><\/p>\n<ul data-path-to-node=\"10\">\n<li>\n<p data-path-to-node=\"10,0,0\"><b>Content Calendar (C\u00e1i \u0111\u1ea7u):<\/b> Tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi <i>T\u1ea1i sao \u0111\u0103ng? \u0110\u0103ng c\u00e1i g\u00ec? Cho ai?<\/i><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,1,0\"><b>Social Planner (C\u00e1nh tay):<\/b> Tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi <i>\u0110\u0103ng l\u00fac m\u1ea5y gi\u1edd? L\u00ean s\u00f3ng t\u1ef1 \u0111\u1ed9ng th\u1ebf n\u00e0o?<\/i><span style=\"font-size: 16px;\">S\u1eed d\u1ee5ng Calendar \u0111\u1ec3 duy\u1ec7t n\u1ed9i dung v\u00e0 Planner (nh\u01b0 Buffer, Meta Business Suite) \u0111\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c \u0111\u0103ng t\u1ea3i.<\/span><\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"12\">4. C\u00f3 kh\u00f3 tri\u1ec3n khai kh\u00f4ng?<\/h3>\n<p data-path-to-node=\"13\"><b>Ho\u00e0n to\u00e0n kh\u00f4ng, h\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ee9c &#8220;v\u1eeba s\u1ee9c&#8221;.<\/b><\/p>\n<ul data-path-to-node=\"14\">\n<li>\n<p data-path-to-node=\"14,0,0\">\u0110\u1eebng c\u1ed1 g\u1eafng d\u00f9ng c\u00e1c ph\u1ea7n m\u1ec1m ph\u1ee9c t\u1ea1p ngay t\u1eeb \u0111\u1ea7u n\u1ebfu ch\u01b0a quen. M\u1ed9t b\u1ea3n <b>Google Sheet<\/b> v\u1edbi c\u00e1c c\u1ed9t: <i>Ng\u00e0y \u0111\u0103ng &#8211; Ch\u1ee7 \u0111\u1ec1 &#8211; K\u00eanh &#8211; Tr\u1ea1ng th\u00e1i<\/i> l\u00e0 \u0111\u1ee7 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u. Khi team l\u1edbn m\u1ea1nh v\u00e0 quy tr\u00ecnh ph\u1ee9c t\u1ea1p h\u01a1n, h\u00e3y chuy\u1ec3n sang Notion ho\u1eb7c Trello.<\/p>\n<\/li>\n<\/ul>\n<h2><b>V\u00ec sao n\u00ean b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng Content Calendar ngay h\u00f4m nay?<\/b><\/h2>\n<p><b>Content Calendar<\/b><span style=\"font-weight: 400;\"> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t b\u1ea3ng k\u1ebf ho\u1ea1ch, m\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng n\u1ed9i dung b\u1ec1n v\u1eefng. Khi \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang c\u00e1ch, Content Calendar gi\u00fap t\u1ed1i \u01b0u <\/span><b>k\u1ebf ho\u1ea1ch n\u1ed9i dung<\/b><span style=\"font-weight: 400;\">, ki\u1ec3m so\u00e1t <\/span><b>l\u1ecbch \u0111\u0103ng b\u00e0i<\/b><span style=\"font-weight: 400;\">, qu\u1ea3n l\u00fd <\/span><b>team content<\/b><span style=\"font-weight: 400;\"> hi\u1ec7u qu\u1ea3 v\u00e0 c\u1ea3i thi\u1ec7n r\u00f5 r\u1ec7t <\/span><b>KPI n\u1ed9i dung<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t Content Calendar \u0111\u01a1n gi\u1ea3n cho <\/span><b>monthly plan<\/b><span style=\"font-weight: 400;\"> s\u1eafp t\u1edbi, theo d\u00f5i k\u1ebft qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u d\u1ea7n. \u0110\u00f3 l\u00e0 b\u01b0\u1edbc \u0111i nh\u1ecf nh\u01b0ng t\u1ea1o ra kh\u00e1c bi\u1ec7t r\u1ea5t l\u1edbn cho to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c content marketing.<\/span><\/p>\n<p><b>C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m:<\/b> Ngo\u00e0i nh\u1eefng b\u00e0i vi\u1ebft v\u1ec1 marketing, \u1edf \u0111\u00e2y v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u gi\u1ea3i ph\u00e1p <b>C\u00f4ng ngh\u1ec7 &amp; Digital Marketing ho\u1eb7c Ph\u1ea7n M\u1ec1m<\/b> kh\u00e1c gi\u00fap t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Xem chi ti\u1ebft t\u1ea1i <a href=\"https:\/\/geru.edu.vn\/blog\/\">\u0111\u00e2y!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content Calendar l\u00e0 c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung theo th\u1eddi gian, gi\u00fap c\u00e1 nh\u00e2n v\u00e0 doanh nghi\u1ec7p ki\u1ec3m so\u00e1t l\u1ecbch \u0111\u0103ng b\u00e0i, t\u1ed1i \u01b0u content workflow, ph\u00e2n b\u1ed5 ch\u1ee7 \u0111\u1ec1 n\u1ed9i dung h\u1ee3p l\u00fd v\u00e0 theo d\u00f5i KPI n\u1ed9i dung m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n. Khi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u00fang c\u00e1ch, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6,1],"tags":[58,46,29],"class_list":["post-1489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-uncategorized","tag-content-calendar","tag-content-marketing","tag-marketing"],"wpmagazine_modules_lite_featured_media_urls":{"thumbnail":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/6-1-150x150.jpg",150,150,true],"cvmm-medium":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/6-1-300x300.jpg",300,300,true],"cvmm-medium-plus":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/6-1-305x207.jpg",305,207,true],"cvmm-portrait":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/6-1-400x600.jpg",400,600,true],"cvmm-medium-square":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/6-1-600x600.jpg",600,600,true],"cvmm-large":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/6-1.jpg",800,600,false],"cvmm-small":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/6-1-130x95.jpg",130,95,true],"full":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/6-1.jpg",800,600,false]},"categories_names":{"6":{"name":"Marketing","link":"https:\/\/geru.edu.vn\/blog\/category\/marketing\/"},"1":{"name":"Uncategorized","link":"https:\/\/geru.edu.vn\/blog\/category\/uncategorized\/"}},"tags_names":{"58":{"name":"Content Calendar","link":"https:\/\/geru.edu.vn\/blog\/tag\/content-calendar\/"},"46":{"name":"Content Marketing","link":"https:\/\/geru.edu.vn\/blog\/tag\/content-marketing\/"},"29":{"name":"Marketing","link":"https:\/\/geru.edu.vn\/blog\/tag\/marketing\/"}},"comments_number":"0","_links":{"self":[{"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/posts\/1489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/comments?post=1489"}],"version-history":[{"count":5,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/posts\/1489\/revisions"}],"predecessor-version":[{"id":1618,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/posts\/1489\/revisions\/1618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/media\/1616"}],"wp:attachment":[{"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/media?parent=1489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/categories?post=1489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/tags?post=1489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}