{"id":1577,"date":"2025-12-26T11:12:16","date_gmt":"2025-12-26T04:12:16","guid":{"rendered":"https:\/\/geru.edu.vn\/blog\/?p=1577"},"modified":"2025-12-27T14:59:02","modified_gmt":"2025-12-27T07:59:02","slug":"keap-tu-dong-hoa-kinh-doanh-online","status":"publish","type":"post","link":"https:\/\/geru.edu.vn\/blog\/keap-tu-dong-hoa-kinh-doanh-online\/","title":{"rendered":"Keap: 3 B\u01b0\u1edbc T\u1ef1 \u0110\u1ed9ng H\u00f3a Kinh Doanh Online, T\u0103ng Doanh Thu"},"content":{"rendered":"<p><b>Ph\u1ea7n m\u1ec1m Keap<\/b><span style=\"font-weight: 400;\"> (tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 <\/span><b>Infusionsoft<\/b><span style=\"font-weight: 400;\">) l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng <\/span><b>CRM<\/b><span style=\"font-weight: 400;\"> v\u00e0 <\/span><b>T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb<\/b><span style=\"font-weight: 400;\"> (Marketing Automation) to\u00e0n di\u1ec7n, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. N\u00f3 gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a to\u00e0n b\u1ed9 quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 marketing \u2013 t\u1eeb vi\u1ec7c thu th\u1eadp leads, nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng <\/span><b>chi\u1ebfn d\u1ecbch email t\u1ef1 \u0111\u1ed9ng<\/b><span style=\"font-weight: 400;\">, cho \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p t\u1eadp trung v\u00e0o vi\u1ec7c <\/span><b>t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/b><span style=\"font-weight: 400;\"> v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh.<\/span><\/p>\n<figure id=\"attachment_1638\" aria-describedby=\"caption-attachment-1638\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1638\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/1-2.jpg\" alt=\"Keap: T\u1ef1 \u0110\u1ed9ng H\u00f3a Kinh Doanh Online, T\u0103ng Doanh Thu\" width=\"800\" height=\"600\"  title=\"Keap: 3 B\u01b0\u1edbc T\u1ef1 \u0110\u1ed9ng H\u00f3a Kinh Doanh Online, T\u0103ng Doanh Thu\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/1-2.jpg 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/1-2-300x225.jpg 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/1-2-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1638\" class=\"wp-caption-text\">Keap: T\u1ef1 \u0110\u1ed9ng H\u00f3a Kinh Doanh Online, T\u0103ng Doanh Thu<\/figcaption><\/figure>\n<h2><b>Gi\u1ea3i Ph\u00e1p N\u00e0o Cho V\u1ea5n \u0110\u1ec1 Qu\u1ea3n L\u00fd Kinh Doanh?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">B\u1ea1n l\u00e0 ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf, \u0111ang ph\u1ea3i v\u1eadt l\u1ed9n v\u1edbi h\u00e0ng t\u00e1 c\u00f4ng vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i nh\u01b0 g\u1eedi email h\u00e0ng lo\u1ea1t, ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, hay theo d\u00f5i t\u1eebng b\u01b0\u1edbc trong quy tr\u00ecnh b\u00e1n h\u00e0ng? N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap gi\u1ea3i ph\u00f3ng th\u1eddi gian, <\/span><b>t\u1ef1 \u0111\u1ed9ng h\u00f3a kinh doanh online<\/b><span style=\"font-weight: 400;\"> v\u00e0 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1, th\u00ec b\u1ea1n \u0111\u00e3 t\u00ecm \u0111\u00fang ch\u1ed7.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u00fang ta s\u1ebd \u0111i s\u00e2u v\u00e0o <\/span><b>Ph\u1ea7n m\u1ec1m Keap<\/b><span style=\"font-weight: 400;\"> \u2013 gi\u1ea3i ph\u00e1p \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 &#8220;c\u00e1nh tay ph\u1ea3i&#8221; \u0111\u1eafc l\u1ef1c gi\u00fap h\u00e0ng ng\u00e0n doanh nghi\u1ec7p nh\u1ecf qu\u1ea3n l\u00fd, nu\u00f4i d\u01b0\u1ee1ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t, t\u1eeb \u0111\u00f3 <\/span><b>t\u0103ng doanh thu<\/b><span style=\"font-weight: 400;\"> b\u1ec1n v\u1eefng.<\/span><\/p>\n<h2><b>Keap \u2013 N\u1ec1n T\u1ea3ng T\u1ef1 \u0110\u1ed9ng H\u00f3a D\u00e0nh Ri\u00eang Cho B\u1ea1n<\/b><\/h2>\n<h3><b>Keap L\u00e0 G\u00ec v\u00e0 T\u1ea1i Sao N\u00f3 H\u1eefu \u00cdch?<\/b><\/h3>\n<p><b>Keap<\/b><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng t\u00edch h\u1ee3p t\u1ea5t c\u1ea3 trong m\u1ed9t (All-in-one system), k\u1ebft h\u1ee3p c\u00e1c ch\u1ee9c n\u0103ng c\u1ed1t l\u00f5i sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CRM (Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng):<\/b><span style=\"font-weight: 400;\"> L\u01b0u tr\u1eef v\u00e0 qu\u1ea3n l\u00fd m\u1ecdi t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketing Automation (T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb):<\/b><span style=\"font-weight: 400;\"> X\u00e2y d\u1ef1ng c\u00e1c <\/span><b>chi\u1ebfn d\u1ecbch email t\u1ef1 \u0111\u1ed9ng<\/b><span style=\"font-weight: 400;\"> d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales Automation (T\u1ef1 \u0111\u1ed9ng h\u00f3a b\u00e1n h\u00e0ng):<\/b><span style=\"font-weight: 400;\"> Chu\u1ea9n h\u00f3a quy tr\u00ecnh v\u00e0 nh\u1eafc nh\u1edf \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">N\u00f3i c\u00e1ch kh\u00e1c, Keap gi\u00fap b\u1ea1n v\u1eadn h\u00e0nh kinh doanh m\u1ed9t c\u00e1ch <\/span><b>t\u1ef1 \u0111\u1ed9ng<\/b><span style=\"font-weight: 400;\"> nh\u01b0 m\u1ed9t doanh nghi\u1ec7p l\u1edbn, nh\u01b0ng l\u1ea1i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf th\u00e2n thi\u1ec7n v\u00e0 v\u1eeba t\u00fai ti\u1ec1n cho c\u00e1c \u0111\u1ed9i ng\u0169 nh\u1ecf.<\/span><\/p>\n<h3><b>T\u00e1c D\u1ee5ng v\u00e0 L\u1ee3i \u00cdch C\u1ed1t L\u00f5i Khi S\u1eed D\u1ee5ng Keap<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00f4i \u0111\u00e3 tr\u1ef1c ti\u1ebfp <\/span><b>tr\u1ea3i nghi\u1ec7m<\/b><span style=\"font-weight: 400;\"> vi\u1ec7c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng b\u1eb1ng Keap v\u00e0 nh\u1eadn th\u1ea5y nh\u1eefng l\u1ee3i \u00edch v\u01b0\u1ee3t tr\u1ed9i sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u0103ng T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i Kh\u00e1ch H\u00e0ng:<\/b><span style=\"font-weight: 400;\"> B\u1eb1ng c\u00e1ch g\u1eedi \u0111\u00fang th\u00f4ng \u0111i\u1ec7p, \u0111\u00fang th\u1eddi \u0111i\u1ec3m cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng (Segmentation), Keap gi\u00fap b\u1ea1n kh\u00f4ng bao gi\u1edd b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ti\u1ebft Ki\u1ec7m Th\u1eddi Gian V\u00e0ng:<\/b> <b>T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb<\/b><span style=\"font-weight: 400;\"> c\u00e1c t\u00e1c v\u1ee5 nh\u01b0 ch\u00e0o m\u1eebng kh\u00e1ch h\u00e0ng m\u1edbi, g\u1eedi b\u1ea3n tin, ho\u1eb7c g\u1eedi email nh\u1eafc nh\u1edf thanh to\u00e1n, gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m h\u00e0ng ch\u1ee5c gi\u1edd l\u00e0m vi\u1ec7c m\u1ed7i tu\u1ea7n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3i Thi\u1ec7n Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng (CX):<\/b><span style=\"font-weight: 400;\"> M\u1ecdi giao ti\u1ebfp \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c \u0111\u1eb7c bi\u1ec7t, t\u1eeb \u0111\u00f3 t\u0103ng l\u00f2ng trung th\u00e0nh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n L\u00fd To\u00e0n Di\u1ec7n:<\/b><span style=\"font-weight: 400;\"> M\u1ecdi d\u1eef li\u1ec7u b\u00e1n h\u00e0ng v\u00e0 marketing \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf m\u1ed9t n\u01a1i duy nh\u1ea5t, lo\u1ea1i b\u1ecf s\u1ef1 l\u1ed9n x\u1ed9n c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng nhi\u1ec1u ph\u1ea7n m\u1ec1m ri\u00eang l\u1ebb.<\/span><\/li>\n<\/ul>\n<h2><b>H\u01b0\u1edbng D\u1eabn S\u1eed D\u1ee5ng Keap C\u01a1 B\u1ea3n \u0111\u1ec3 T\u1ef1 \u0110\u1ed9ng H\u00f3a<\/b><\/h2>\n<p><b>Kinh nghi\u1ec7m (Experience) th\u1ef1c t\u1ebf<\/b><span style=\"font-weight: 400;\"> cho th\u1ea5y, vi\u1ec7c thi\u1ebft l\u1eadp Keap ban \u0111\u1ea7u r\u1ea5t \u0111\u01a1n gi\u1ea3n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 quy tr\u00ecnh 3 b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 b\u1ea1n b\u1eaft \u0111\u1ea7u <\/span><b>t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/b><span style=\"font-weight: 400;\"> quy tr\u00ecnh marketing \u0111\u1ea7u ti\u00ean:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u01b0\u1edbc 1: K\u1ebft N\u1ed1i Ngu\u1ed3n Kh\u00e1ch H\u00e0ng (Leads)<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>T\u1ea1o Form:<\/b><span style=\"font-weight: 400;\"> Trong Keap, b\u1ea1n t\u1ea1o m\u1ed9t bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd (Form) cho website ho\u1eb7c landing page c\u1ee7a m\u00ecnh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>G\u1eafn Th\u1ebb (Tagging):<\/b><span style=\"font-weight: 400;\"> Ngay khi kh\u00e1ch h\u00e0ng \u0111i\u1ec1n v\u00e0o Form, Keap s\u1ebd t\u1ef1 \u0111\u1ed9ng g\u1eafn m\u1ed9t &#8220;Th\u1ebb&#8221; (v\u00ed d\u1ee5: <\/span><span style=\"font-weight: 400;\">Quan_tam_dich_vu_A<\/span><span style=\"font-weight: 400;\">) v\u00e0o h\u1ed3 s\u01a1 c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u01b0\u1edbc 2: X\u00e2y D\u1ef1ng Chi\u1ebfn D\u1ecbch T\u1ef1 \u0110\u1ed9ng (Automation)<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Thi\u1ebft K\u1ebf Canvas:<\/b><span style=\"font-weight: 400;\"> S\u1eed d\u1ee5ng t\u00ednh n\u0103ng Campaign Builder tr\u1ef1c quan c\u1ee7a Keap (m\u1ed9t \u0111i\u1ec3m m\u1ea1nh r\u1ea5t l\u1edbn) \u0111\u1ec3 v\u1ebd s\u01a1 \u0111\u1ed3 chi\u1ebfn d\u1ecbch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b><i>K\u00edch Ho\u1ea1t Chu\u1ed7i H\u00e0nh \u0110\u1ed9ng:<\/i><\/b><i><span style=\"font-weight: 400;\"> Thi\u1ebft l\u1eadp quy t\u1eafc: Khi kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c g\u1eafn Th\u1ebb <\/span><\/i><i><span style=\"font-weight: 400;\">Quan_tam_dich_vu_A<\/span><\/i><i><span style=\"font-weight: 400;\"> \u2192 T\u1ef1 \u0111\u1ed9ng g\u1eedi Email Ch\u00e0o m\u1eebng \u2192 Ch\u1edd 3 ng\u00e0y \u2192 G\u1eedi Email Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m.<\/span><\/i><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u01b0\u1edbc 3: Theo D\u00f5i v\u00e0 T\u1ed1i \u01afu H\u00f3a<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Theo D\u00f5i Hi\u1ec7u Su\u1ea5t:<\/b><span style=\"font-weight: 400;\"> Keap cung c\u1ea5p b\u00e1o c\u00e1o chi ti\u1ebft v\u1ec1 t\u1ef7 l\u1ec7 m\u1edf email (Open Rate), t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (Click Rate) v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 s\u1ed1 l\u01b0\u1ee3ng <\/span><b>chuy\u1ec3n \u0111\u1ed5i<\/b><span style=\"font-weight: 400;\"> t\u1eeb chi\u1ebfn d\u1ecbch n\u00e0y.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>\u0110i\u1ec1u Ch\u1ec9nh:<\/b><span style=\"font-weight: 400;\"> D\u1ef1a tr\u00ean d\u1eef li\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng k\u00e9o th\u1ea3 (Drag-and-drop) \u0111\u1ec3 thay \u0111\u1ed5i th\u1eddi gian ch\u1edd, n\u1ed9i dung email, gi\u00fap <\/span><b>t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/b><span style=\"font-weight: 400;\"> li\u00ean t\u1ee5c.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<figure id=\"attachment_1639\" aria-describedby=\"caption-attachment-1639\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1639\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/2-1.png\" alt=\"H\u01b0\u1edbng D\u1eabn S\u1eed D\u1ee5ng Keap C\u01a1 B\u1ea3n \u0111\u1ec3 T\u1ef1 \u0110\u1ed9ng H\u00f3a\" width=\"800\" height=\"600\"  title=\"Keap: 3 B\u01b0\u1edbc T\u1ef1 \u0110\u1ed9ng H\u00f3a Kinh Doanh Online, T\u0103ng Doanh Thu\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/2-1.png 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/2-1-300x225.png 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/2-1-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1639\" class=\"wp-caption-text\">H\u01b0\u1edbng D\u1eabn S\u1eed D\u1ee5ng Keap C\u01a1 B\u1ea3n \u0111\u1ec3 T\u1ef1 \u0110\u1ed9ng H\u00f3a<\/figcaption><\/figure>\n<h2><b>C\u00e1c T\u00ednh N\u0103ng N\u1ed5i B\u1eadt Ch\u1ec9 C\u00f3 \u1ede Ph\u1ea7n M\u1ec1m Keap<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">V\u1edbi <\/span><b>chuy\u00ean m\u00f4n (Expertise)<\/b><span style=\"font-weight: 400;\"> trong l\u0129nh v\u1ef1c CRM v\u00e0 Marketing, t\u00f4i \u0111\u00e1nh gi\u00e1 cao c\u00e1c t\u00ednh n\u0103ng sau c\u1ee7a Keap, khi\u1ebfn n\u00f3 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campaign Builder Tr\u1ef1c Quan:<\/b><span style=\"font-weight: 400;\"> \u0110\u00e2y l\u00e0 &#8220;tr\u00e1i tim&#8221; c\u1ee7a Keap. B\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u1ef1c k\u1ef3 ph\u1ee9c t\u1ea1p (d\u1ef1a tr\u00ean h\u00e0nh vi, \u0111i\u1ec3m s\u1ed1, ho\u1eb7c ng\u00e0y th\u00e1ng) ch\u1ec9 b\u1eb1ng c\u00e1ch k\u00e9o v\u00e0 th\u1ea3 c\u00e1c th\u00e0nh ph\u1ea7n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CRM V\u1edbi T\u00ednh N\u0103ng Ch\u1ea5m \u0110i\u1ec3m Kh\u00e1ch H\u00e0ng (Lead Scoring):<\/b> <b>Ph\u1ea7n m\u1ec1m Keap<\/b><span style=\"font-weight: 400;\"> t\u1ef1 \u0111\u1ed9ng ch\u1ea5m \u0111i\u1ec3m cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd (m\u1edf email, truy c\u1eadp trang web). \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng bi\u1ebft ch\u00ednh x\u00e1c ai l\u00e0 kh\u00e1ch h\u00e0ng &#8220;n\u00f3ng&#8221; nh\u1ea5t v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c li\u00ean h\u1ec7 ngay l\u1eadp t\u1ee9c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ef1 \u0110\u1ed9ng H\u00f3a B\u00e1n H\u00e0ng Chuy\u00ean S\u00e2u:<\/b><span style=\"font-weight: 400;\"> Keap kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf email. N\u00f3 c\u00f2n t\u1ef1 \u0111\u1ed9ng t\u1ea1o c\u00e1c t\u00e1c v\u1ee5 (Tasks), cu\u1ed9c h\u1eb9n, v\u00e0 nh\u1eafc nh\u1edf \u0111\u1ed9i b\u00e1n h\u00e0ng g\u1ecdi \u0111i\u1ec7n ho\u1eb7c g\u1eedi b\u00e1o gi\u00e1 khi kh\u00e1ch h\u00e0ng \u0111\u1ea1t \u0111\u1ee7 \u0111i\u1ec3m s\u1ed1 nh\u1ea5t \u0111\u1ecbnh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>H\u1ed7 Tr\u1ee3 T\u00edch H\u1ee3p Thanh To\u00e1n:<\/b><span style=\"font-weight: 400;\"> Keap cho ph\u00e9p t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp c\u00e1c c\u1ed5ng thanh to\u00e1n, gi\u00fap t\u1ef1 \u0111\u1ed9ng t\u1ea1o h\u00f3a \u0111\u01a1n v\u00e0 g\u1eedi l\u1eddi nh\u1eafc thanh to\u00e1n cho kh\u00e1ch h\u00e0ng, ho\u00e0n thi\u1ec7n chu tr\u00ecnh b\u00e1n h\u00e0ng t\u1eeb A \u0111\u1ebfn Z.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_1640\" aria-describedby=\"caption-attachment-1640\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1640\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/3-1-5.jpg\" alt=\"C\u00e1c T\u00ednh N\u0103ng N\u1ed5i B\u1eadt Ch\u1ec9 C\u00f3 \u1ede Ph\u1ea7n M\u1ec1m Keap\" width=\"800\" height=\"600\"  title=\"Keap: 3 B\u01b0\u1edbc T\u1ef1 \u0110\u1ed9ng H\u00f3a Kinh Doanh Online, T\u0103ng Doanh Thu\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/3-1-5.jpg 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/3-1-5-300x225.jpg 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/3-1-5-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1640\" class=\"wp-caption-text\">C\u00e1c T\u00ednh N\u0103ng N\u1ed5i B\u1eadt Ch\u1ec9 C\u00f3 \u1ede Ph\u1ea7n M\u1ec1m Keap<\/figcaption><\/figure>\n<h2><b>So S\u00e1nh Keap V\u1edbi C\u00e1c C\u00f4ng C\u1ee5 Ph\u1ed5 Bi\u1ebfn Kh\u00e1c<\/b><\/h2>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">T\u00ednh N\u0103ng C\u1ed1t L\u00f5i<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Keap (Infusionsoft)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mailchimp\/GetResponse<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Salesforce\/HubSpot (Phi\u00ean b\u1ea3n cao c\u1ea5p)<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>CRM &amp; T\u1ef1 \u0111\u1ed9ng h\u00f3a t\u00edch h\u1ee3p<\/b><\/td>\n<td><b>C\u00f3 (S\u00e2u s\u1eafc)<\/b><\/td>\n<td><span style=\"font-weight: 400;\">T\u00edch h\u1ee3p y\u1ebfu, ch\u1ee7 y\u1ebfu l\u00e0 Email<\/span><\/td>\n<td><span style=\"font-weight: 400;\">C\u00f3 (R\u1ea5t m\u1ea1nh m\u1ebd)<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Thi\u1ebft k\u1ebf cho Doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf<\/b><\/td>\n<td><b>C\u00f3 (T\u1ed1i \u01b0u)<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Ch\u1ee7 y\u1ebfu l\u00e0 email marketing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Th\u01b0\u1eddng ph\u1ee9c t\u1ea1p v\u00e0 \u0111\u1eaft \u0111\u1ecf<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Campaign Builder Tr\u1ef1c Quan<\/b><\/td>\n<td><b>T\u1ed1t nh\u1ea5t<\/b><span style=\"font-weight: 400;\"> (K\u00e9o th\u1ea3 s\u01a1 \u0111\u1ed3)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean danh s\u00e1ch\/Chu\u1ed7i th\u1eddi gian<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Th\u01b0\u1eddng y\u00eau c\u1ea7u c\u1ea5u h\u00ecnh ph\u1ee9c t\u1ea1p<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Qu\u1ea3n l\u00fd B\u00e1n h\u00e0ng &amp; Thanh to\u00e1n<\/b><\/td>\n<td><b>T\u00edch h\u1ee3p t\u1ed1t<\/b><\/td>\n<td><span style=\"font-weight: 400;\">H\u1ea1n ch\u1ebf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">M\u1ea1nh m\u1ebd (nh\u01b0ng th\u01b0\u1eddng l\u00e0 module ri\u00eang)<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>M\u1ee5c ti\u00eau ch\u00ednh<\/b><\/td>\n<td><b>T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/b><span style=\"font-weight: 400;\"> to\u00e0n b\u1ed9 ph\u1ec5u<\/span><\/td>\n<td><span style=\"font-weight: 400;\">G\u1eedi Email h\u00e0ng lo\u1ea1t<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p l\u1edbn<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Nh\u1eadn \u0111\u1ecbnh:<\/b><span style=\"font-weight: 400;\"> Keap n\u1ed5i b\u1eadt \u1edf kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a chuy\u00ean s\u00e2u v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng, l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho c\u00e1c doanh nghi\u1ec7p \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p <\/span><b>t\u1ef1 \u0111\u1ed9ng h\u00f3a kinh doanh online<\/b><span style=\"font-weight: 400;\"> m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ed9i ng\u0169 IT ph\u1ee9c t\u1ea1p.<\/span><\/p>\n<h2><b>C\u00e1c C\u00e2u H\u1ecfi Th\u01b0\u1eddng G\u1eb7p (FAQ)<\/b><\/h2>\n<h3><b>1. Keap c\u00f3 ph\u1ea3i l\u00e0 Infusionsoft kh\u00f4ng?<\/b><\/h3>\n<p><b>Tr\u1ea3 l\u1eddi:<\/b><span style=\"font-weight: 400;\"> V\u00e2ng, <\/span><b>Keap<\/b><span style=\"font-weight: 400;\"> l\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ee7a <\/span><b>Infusionsoft<\/b><span style=\"font-weight: 400;\">. Keap \u0111\u00e3 \u0111\u1ed5i t\u00ean \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u01a1n gi\u1ea3n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/span><\/p>\n<h3><b>2. Keap c\u00f3 kh\u00f3 s\u1eed d\u1ee5ng kh\u00f4ng? T\u00f4i kh\u00f4ng r\u00e0nh v\u1ec1 k\u1ef9 thu\u1eadt.<\/b><\/h3>\n<p><b>Tr\u1ea3 l\u1eddi:<\/b><span style=\"font-weight: 400;\"> Tuy Keap c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng chuy\u00ean s\u00e2u, nh\u01b0ng nh\u1edd c\u00f3 <\/span><b>Campaign Builder<\/b><span style=\"font-weight: 400;\"> tr\u1ef1c quan b\u1eb1ng h\u00ecnh \u1ea3nh (k\u00e9o v\u00e0 th\u1ea3), ngay c\u1ea3 ng\u01b0\u1eddi kh\u00f4ng r\u00e0nh k\u1ef9 thu\u1eadt c\u0169ng c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c <\/span><b>chi\u1ebfn d\u1ecbch email t\u1ef1 \u0111\u1ed9ng<\/b><span style=\"font-weight: 400;\"> c\u01a1 b\u1ea3n sau v\u00e0i gi\u1edd l\u00e0m quen. Keap \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 d\u1ec5 d\u00e0ng tri\u1ec3n khai.<\/span><\/p>\n<h3><b>3. Ph\u1ea7n m\u1ec1m Keap c\u00f3 an to\u00e0n v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u kh\u00f4ng?<\/b><\/h3>\n<p><b>Tr\u1ea3 l\u1eddi (\u0110\u1ed9 tin c\u1eady):<\/b><span style=\"font-weight: 400;\"> Keap l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng uy t\u00edn v\u00e0 \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng l\u00e2u n\u0103m tr\u00ean th\u1ecb tr\u01b0\u1eddng, tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n b\u1ea3o m\u1eadt d\u1eef li\u1ec7u nghi\u00eam ng\u1eb7t. H\u1ec7 th\u1ed1ng s\u1eed d\u1ee5ng m\u00e3 h\u00f3a ti\u00eau chu\u1ea9n ng\u00e0nh \u0111\u1ec3 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u1ecfi c\u00e1c truy c\u1eadp tr\u00e1i ph\u00e9p. <\/span><b>B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 an t\u00e2m<\/b><span style=\"font-weight: 400;\"> v\u1ec1 vi\u1ec7c b\u1ea3o m\u1eadt th\u00f4ng tin kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<figure id=\"attachment_1641\" aria-describedby=\"caption-attachment-1641\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1641\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/4-1-5.jpg\" alt=\"C\u00e1c C\u00e2u H\u1ecfi Th\u01b0\u1eddng G\u1eb7p (FAQ)\" width=\"800\" height=\"600\"  title=\"Keap: 3 B\u01b0\u1edbc T\u1ef1 \u0110\u1ed9ng H\u00f3a Kinh Doanh Online, T\u0103ng Doanh Thu\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/4-1-5.jpg 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/4-1-5-300x225.jpg 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/4-1-5-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1641\" class=\"wp-caption-text\">C\u00e1c C\u00e2u H\u1ecfi Th\u01b0\u1eddng G\u1eb7p (FAQ)<\/figcaption><\/figure>\n<h2><b>T\u1ef1 \u0110\u1ed9ng H\u00f3a Ngay H\u00f4m Nay!<\/b><\/h2>\n<p><b>Ph\u1ea7n m\u1ec1m Keap<\/b><span style=\"font-weight: 400;\"> th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 x\u1ee9ng \u0111\u00e1ng n\u1ebfu b\u1ea1n mu\u1ed1n tho\u00e1t kh\u1ecfi chu k\u1ef3 l\u00e0m vi\u1ec7c th\u1ee7 c\u00f4ng v\u00e0 t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n. V\u1edbi kh\u1ea3 n\u0103ng <\/span><b>t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb<\/b><span style=\"font-weight: 400;\"> m\u1ea1nh m\u1ebd, <\/span><b>Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng CRM<\/b><span style=\"font-weight: 400;\"> to\u00e0n di\u1ec7n, v\u00e0 kh\u1ea3 n\u0103ng <\/span><b>t\u0103ng doanh thu<\/b><span style=\"font-weight: 400;\"> \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng, Keap l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 b\u1ea1n m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1eebng \u0111\u1ec3 nh\u1eefng c\u00f4ng vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i k\u00ecm h\u00e3m s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea1n. <\/span><b>H\u00e3y kh\u00e1m ph\u00e1 Keap ngay h\u00f4m nay<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh <\/span><b>t\u1ef1 \u0111\u1ed9ng h\u00f3a to\u00e0n b\u1ed9 quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 marketing<\/b><span style=\"font-weight: 400;\"> c\u1ee7a m\u00ecnh!<\/span><\/p>\n<p data-path-to-node=\"8\">\u0110\u1eebng d\u1eebng l\u1ea1i \u1edf \u0111\u00e2y! H\u00e3y truy c\u1eadp ngay kho t\u00e0i li\u1ec7u t\u1ea1i\u00a0<b>GERU<\/b>\u00a0\u0111\u1ec3 kh\u00e1m ph\u00e1 th\u00eam c\u00e1c b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7 qu\u1ea3n tr\u1ecb, c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 chi ti\u1ebft v\u1ec1 c\u00e1c ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay.<\/p>\n<p data-path-to-node=\"9\"><img decoding=\"async\" class=\"emoji lazyloaded\" title=\"Th\u1ecb Tr\u01b0\u1eddng Crypto 2025: 5 L\u00fd Do V\u1eabn H\u1ea5p D\u1eabn Nh\u00e0 \u0110\u1ea7u T\u01b0\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" alt=\"?\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" \/>\u00a0<a href=\"https:\/\/geru.edu.vn\/blog\/\">https:\/\/geru.edu.vn\/blog\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ph\u1ea7n m\u1ec1m Keap (tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 Infusionsoft) l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng CRM v\u00e0 T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb (Marketing Automation) to\u00e0n di\u1ec7n, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. N\u00f3 gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a to\u00e0n b\u1ed9 quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 marketing \u2013 t\u1eeb vi\u1ec7c thu th\u1eadp leads, nu\u00f4i d\u01b0\u1ee1ng [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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m\u1ec1m","link":"https:\/\/geru.edu.vn\/blog\/category\/phan-mem\/"}},"tags_names":{"69":{"name":"Keap","link":"https:\/\/geru.edu.vn\/blog\/tag\/keap\/"},"9":{"name":"ph\u1ea7n m\u1ec1m","link":"https:\/\/geru.edu.vn\/blog\/tag\/phan-mem\/"}},"comments_number":"0","_links":{"self":[{"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/posts\/1577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/comments?post=1577"}],"version-history":[{"count":3,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/posts\/1577\/revisions"}],"predecessor-version":[{"id":1642,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/posts\/1577\/revisions\/1642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/media\/1638"}],"wp:attachment":[{"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/media?parent=1577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/categories?post=1577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/tags?post=1577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}