{"id":1656,"date":"2025-12-29T17:32:11","date_gmt":"2025-12-29T10:32:11","guid":{"rendered":"https:\/\/geru.edu.vn\/blog\/?p=1656"},"modified":"2025-12-29T13:38:43","modified_gmt":"2025-12-29T06:38:43","slug":"remarketing-la-gi-5-chien-luoc-remarketing","status":"publish","type":"post","link":"https:\/\/geru.edu.vn\/blog\/remarketing-la-gi-5-chien-luoc-remarketing\/","title":{"rendered":"Remarketing l\u00e0 g\u00ec? 5 chi\u1ebfn l\u01b0\u1ee3c remarketing hi\u1ec7u qu\u1ea3 cao"},"content":{"rendered":"<p><b>Remarketing<\/b><span style=\"font-weight: 400;\"> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c <\/span><b>ti\u1ebfp th\u1ecb l\u1ea1i<\/b><span style=\"font-weight: 400;\"> gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi website, \u1ee9ng d\u1ee5ng ho\u1eb7c n\u1ed9i dung qu\u1ea3ng c\u00e1o, t\u1eeb \u0111\u00f3 gia t\u0103ng <\/span><b>chuy\u1ec3n \u0111\u1ed5i<\/b><span style=\"font-weight: 400;\"> v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed marketing. Thay v\u00ec ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n m\u1edbi, remarketing t\u1eadp trung v\u00e0o <\/span><b>kh\u00e1ch quay l\u1ea1i<\/b><span style=\"font-weight: 400;\"> \u2013 nh\u00f3m c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng cao h\u01a1n v\u00e0 d\u1ec5 t\u1ea1o <\/span><b>conversion lift<\/b><span style=\"font-weight: 400;\"> r\u00f5 r\u1ec7t n\u1ebfu tri\u1ec3n khai \u0111\u00fang c\u00e1ch.<\/span><\/p>\n<figure id=\"attachment_1658\" aria-describedby=\"caption-attachment-1658\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1658\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/5-1.png\" alt=\"Remarketing l\u00e0 g\u00ec? 5 chi\u1ebfn l\u01b0\u1ee3c remarketing hi\u1ec7u qu\u1ea3 cao\" width=\"800\" height=\"600\"  title=\"Remarketing l\u00e0 g\u00ec? 5 chi\u1ebfn l\u01b0\u1ee3c remarketing hi\u1ec7u qu\u1ea3 cao\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/5-1.png 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/5-1-300x225.png 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/5-1-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1658\" class=\"wp-caption-text\">Remarketing l\u00e0 g\u00ec? 5 chi\u1ebfn l\u01b0\u1ee3c remarketing hi\u1ec7u qu\u1ea3 cao<\/figcaption><\/figure>\n<h2><b>M\u1edf b\u00e0i: V\u00ec sao remarketing tr\u1edf th\u00e0nh \u201cv\u0169 kh\u00ed chi\u1ebfn l\u01b0\u1ee3c\u201d trong marketing hi\u1ec7n \u0111\u1ea1i?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Trong m\u00f4i tr\u01b0\u1eddng digital ng\u00e0y nay, ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng <\/span><b>kh\u00f4ng mua h\u00e0ng ngay \u1edf l\u1ea7n ch\u1ea1m \u0111\u1ea7u ti\u00ean<\/b><span style=\"font-weight: 400;\">. H\u1ecd xem s\u1ea3n ph\u1ea9m, so s\u00e1nh, r\u1eddi \u0111i v\u00e0 c\u00f3 th\u1ec3\u2026 qu\u00ean m\u1ea5t th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac <\/span><b>remarketing<\/b><span style=\"font-weight: 400;\"> ph\u00e1t huy s\u1ee9c m\u1ea1nh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec \u0111\u1ec3 m\u1ea5t c\u01a1 h\u1ed9i, remarketing gi\u00fap doanh nghi\u1ec7p <\/span><b>nh\u1eafc nh\u1edb \u0111\u00fang ng\u01b0\u1eddi \u2013 \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u2013 \u0111\u00fang th\u00f4ng \u0111i\u1ec7p<\/b><span style=\"font-weight: 400;\">, bi\u1ebfn nh\u1eefng l\u01b0\u1ee3t truy c\u1eadp \u201cch\u01b0a k\u1ecbp mua\u201d th\u00e0nh doanh thu th\u1ef1c t\u1ebf.<\/span><\/p>\n<h2><b>Remarketing l\u00e0 g\u00ec v\u00e0 v\u00ec sao l\u1ea1i h\u1eefu \u00edch?<\/b><\/h2>\n<h3 data-path-to-node=\"7\">Remarketing l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i h\u1eefu \u00edch?<\/h3>\n<p data-path-to-node=\"8\"><b data-path-to-node=\"8\" data-index-in-node=\"0\">Remarketing<\/b> kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c &#8220;b\u00e1m \u0111u\u1ed5i&#8221; kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t Gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n cho giao ti\u1ebfp doanh nghi\u1ec7p d\u1ef1a tr\u00ean <b data-path-to-node=\"8\" data-index-in-node=\"130\">Behavior Tracking<\/b> (theo d\u00f5i h\u00e0nh vi). Sau nhi\u1ec1u n\u0103m th\u1ef1c chi\u1ebfn trong l\u0129nh v\u1ef1c Digital Marketing, t\u00f4i nh\u1eadn th\u1ea5y Remarketing v\u01b0\u1ee3t tr\u1ed9i nh\u1edd kh\u1ea3 n\u0103ng ph\u00e2n lo\u1ea1i <b data-path-to-node=\"8\" data-index-in-node=\"286\">Custom Audience<\/b> (\u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh) d\u1ef1a tr\u00ean nh\u1eefng d\u1eef li\u1ec7u th\u1ef1c t\u1ebf nh\u01b0: kh\u00e1ch \u0111\u00e3 xem s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, kh\u00e1ch \u0111\u00e3 th\u00eam v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng ch\u01b0a thanh to\u00e1n, ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 d\u00e0nh nhi\u1ec1u th\u1eddi gian xem video c\u1ee7a b\u1ea1n tr\u00ean Fanpage.<\/p>\n<p data-path-to-node=\"8\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1660\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/8-2.png\" alt=\"8\" width=\"800\" height=\"600\"  title=\"Remarketing l\u00e0 g\u00ec? 5 chi\u1ebfn l\u01b0\u1ee3c remarketing hi\u1ec7u qu\u1ea3 cao\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/8-2.png 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/8-2-300x225.png 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/8-2-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 data-path-to-node=\"9\">T\u00e1c d\u1ee5ng v\u00e0 L\u1ee3i \u00edch v\u01b0\u1ee3t tr\u1ed9i khi s\u1eed d\u1ee5ng Remarketing<\/h3>\n<p data-path-to-node=\"10\">Vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Remarketing mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch kinh doanh r\u00f5 r\u1ec7t m\u00e0 b\u1ea5t k\u1ef3 nh\u00e0 qu\u1ea3n l\u00fd n\u00e0o c\u0169ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c:<\/p>\n<table data-path-to-node=\"11\">\n<thead>\n<tr>\n<td><strong>L\u1ee3i \u00edch Kinh doanh<\/strong><\/td>\n<td><strong>M\u00f4 t\u1ea3 chi ti\u1ebft (T\u00e1c d\u1ee5ng)<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"11,1,0,0\"><b data-path-to-node=\"11,1,0,0\" data-index-in-node=\"0\">T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/b><\/span><\/td>\n<td><span data-path-to-node=\"11,1,1,0\">Ti\u1ebfp c\u1eadn \u0111\u00fang nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 nhu c\u1ea7u, gi\u00fap &#8220;\u0111\u1ea9y&#8221; h\u1ecd qua b\u01b0\u1edbc thanh to\u00e1n cu\u1ed1i c\u00f9ng.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"11,2,0,0\"><b data-path-to-node=\"11,2,0,0\" data-index-in-node=\"0\">Ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o<\/b><\/span><\/td>\n<td><span data-path-to-node=\"11,2,1,0\">Nh\u1eafm ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau h\u1eb9p v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, gi\u00fap gi\u1ea3m ch\u1ec9 s\u1ed1 CPA (Cost Per Acquisition).<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"11,3,0,0\"><b data-path-to-node=\"11,3,0,0\" data-index-in-node=\"0\">Gia t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n<\/b><\/span><\/td>\n<td><span data-path-to-node=\"11,3,1,0\">S\u1ef1 xu\u1ea5t hi\u1ec7n l\u1eb7p l\u1ea1i th\u00f4ng minh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n n\u1eb1m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng (<b data-path-to-node=\"11,3,1,0\" data-index-in-node=\"84\">Top-of-mind<\/b>).<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"11,4,0,0\"><b data-path-to-node=\"11,4,0,0\" data-index-in-node=\"0\">C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m<\/b><\/span><\/td>\n<td><span data-path-to-node=\"11,4,1,0\">Hi\u1ec3n th\u1ecb \u0111\u00fang s\u1ea3n ph\u1ea9m kh\u00e1ch t\u1eebng xem, t\u1ea1o c\u1ea3m gi\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1ch tri\u1ec3n khai remarketing hi\u1ec7u qu\u1ea3<\/b><\/h2>\n<p data-path-to-node=\"2\"><b data-path-to-node=\"2\" data-index-in-node=\"0\">B\u01b0\u1edbc 1: Thi\u1ebft l\u1eadp Tracking (Theo d\u00f5i)<\/b> C\u00e0i \u0111\u1eb7t <b data-path-to-node=\"2\" data-index-in-node=\"46\">Pixel<\/b> (Meta) ho\u1eb7c <b data-path-to-node=\"2\" data-index-in-node=\"64\">Global Site Tag<\/b> (Google) l\u00ean website. K\u00edch ho\u1ea1t theo d\u00f5i c\u00e1c s\u1ef1 ki\u1ec7n quan tr\u1ecdng: <i data-path-to-node=\"2\" data-index-in-node=\"145\">View Content, Add to Cart, Purchase<\/i>. \u0110\u00e2y l\u00e0 n\u1ec1n m\u00f3ng \u0111\u1ec3 h\u1ec7 th\u1ed1ng &#8220;nh\u1eadn di\u1ec7n&#8221; \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng.<\/p>\n<p data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\">B\u01b0\u1edbc 2: Ph\u00e2n lo\u1ea1i Custom Audience (\u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh)<\/b> \u0110\u1eebng ch\u1ea1y qu\u1ea3ng c\u00e1o chung cho t\u1ea5t c\u1ea3. H\u00e3y chia nh\u1ecf t\u1ec7p kh\u00e1ch h\u00e0ng theo h\u00e0nh vi:<\/p>\n<ul data-path-to-node=\"4\">\n<li>\n<p data-path-to-node=\"4,0,0\"><b data-path-to-node=\"4,0,0\" data-index-in-node=\"0\">T\u1ec7p n\u00f3ng:<\/b> Kh\u00e1ch b\u1ecf gi\u1ecf h\u00e0ng trong 7 ng\u00e0y.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,1,0\"><b data-path-to-node=\"4,1,0\" data-index-in-node=\"0\">T\u1ec7p \u1ea5m:<\/b> Kh\u00e1ch xem s\u1ea3n ph\u1ea9m nh\u01b0ng ch\u01b0a mua trong 30 ng\u00e0y.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,2,0\"><b data-path-to-node=\"4,2,0\" data-index-in-node=\"0\">T\u1ec7p kh\u00e1ch c\u0169:<\/b> Ng\u01b0\u1eddi \u0111\u00e3 mua h\u00e0ng (d\u00f9ng \u0111\u1ec3 b\u00e1n th\u00eam\/b\u00e1n ch\u00e9o).<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">B\u01b0\u1edbc 3: Ch\u1ecdn h\u00ecnh th\u1ee9c ti\u1ebfp c\u1eadn<\/b><\/p>\n<ul data-path-to-node=\"6\">\n<li>\n<p data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">Display\/Social:<\/b> Hi\u1ec3n th\u1ecb banner tr\u00ean Facebook, YouTube, b\u00e1o \u0111i\u1ec7n t\u1eed.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">Dynamic Ads:<\/b> T\u1ef1 \u0111\u1ed9ng hi\u1ec7n \u0111\u00fang s\u1ea3n ph\u1ea9m kh\u00e1ch v\u1eeba xem (Hi\u1ec7u qu\u1ea3 nh\u1ea5t).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">Automation:<\/b> G\u1eedi Email ho\u1eb7c tin nh\u1eafn Zalo t\u1ef1 \u0111\u1ed9ng khi kh\u00e1ch r\u1eddi gi\u1ecf h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"7\"><b data-path-to-node=\"7\" data-index-in-node=\"0\">B\u01b0\u1edbc 4: C\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p<\/b> N\u1ed9i dung Remarketing c\u1ea7n gi\u1ea3i quy\u1ebft \u0111\u00fang l\u00fd do kh\u00e1ch ch\u01b0a mua:<\/p>\n<ul data-path-to-node=\"8\">\n<li>\n<p data-path-to-node=\"8,0,0\"><b data-path-to-node=\"8,0,0\" data-index-in-node=\"0\">Lo v\u1ec1 gi\u00e1:<\/b> T\u1eb7ng m\u00e3 gi\u1ea3m gi\u00e1 ho\u1eb7c Freeship.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,1,0\"><b data-path-to-node=\"8,1,0\" data-index-in-node=\"0\">Lo v\u1ec1 uy t\u00edn:<\/b> Hi\u1ec3n th\u1ecb \u0111\u00e1nh gi\u00e1 (Feedback) t\u1eeb kh\u00e1ch h\u00e0ng kh\u00e1c.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,2,0\"><b data-path-to-node=\"8,2,0\" data-index-in-node=\"0\">\u0110ang ph\u00e2n v\u00e2n:<\/b> T\u1ea1o s\u1ef1 c\u1ea5p b\u00e1ch (V\u00ed d\u1ee5: &#8220;\u01afu \u0111\u00e3i ch\u1ec9 c\u00f2n 24 gi\u1edd&#8221;).<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"9\"><b data-path-to-node=\"9\" data-index-in-node=\"0\">B\u01b0\u1edbc 5: \u0110o l\u01b0\u1eddng v\u00e0 T\u1ed1i \u01b0u<\/b> Theo d\u00f5i s\u00e1t sao ch\u1ec9 s\u1ed1 <b data-path-to-node=\"9\" data-index-in-node=\"51\">ROAS<\/b> (Doanh thu tr\u00ean chi ph\u00ed) v\u00e0 <b data-path-to-node=\"9\" data-index-in-node=\"84\">CTR<\/b>. N\u1ebfu qu\u1ea3ng c\u00e1o c\u00f3 t\u1ea7n su\u1ea5t (Frequency) qu\u00e1 cao (&gt;5), h\u00e3y thay \u0111\u1ed5i h\u00ecnh \u1ea3nh \u0111\u1ec3 tr\u00e1nh g\u00e2y nh\u00e0m ch\u00e1n cho kh\u00e1ch h\u00e0ng.<\/p>\n<h2><b>5 chi\u1ebfn l\u01b0\u1ee3c remarketing hi\u1ec7u qu\u1ea3 cao<\/b><\/h2>\n<figure id=\"attachment_1661\" aria-describedby=\"caption-attachment-1661\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1661\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/6-1.png\" alt=\"5 chi\u1ebfn l\u01b0\u1ee3c remarketing hi\u1ec7u qu\u1ea3 cao\" width=\"800\" height=\"600\"  title=\"Remarketing l\u00e0 g\u00ec? 5 chi\u1ebfn l\u01b0\u1ee3c remarketing hi\u1ec7u qu\u1ea3 cao\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/6-1.png 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/6-1-300x225.png 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/6-1-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1661\" class=\"wp-caption-text\">5 chi\u1ebfn l\u01b0\u1ee3c remarketing hi\u1ec7u qu\u1ea3 cao<\/figcaption><\/figure>\n<p data-path-to-node=\"2\"><b data-path-to-node=\"2\" data-index-in-node=\"0\">1. Dynamic Retargeting (Ti\u1ebfp th\u1ecb l\u1ea1i \u0111\u1ed9ng)<\/b> T\u1ef1 \u0111\u1ed9ng hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1ch \u0111\u00e3 xem ho\u1eb7c th\u00eam v\u00e0o gi\u1ecf h\u00e0ng.<\/p>\n<ul data-path-to-node=\"3\">\n<li>\n<p data-path-to-node=\"3,0,0\"><b data-path-to-node=\"3,0,0\" data-index-in-node=\"0\">\u01afu \u0111i\u1ec3m:<\/b> C\u00e1 nh\u00e2n h\u00f3a cao nh\u1ea5t, t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n (CR) d\u1eabn \u0111\u1ea7u.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"3,1,0\"><b data-path-to-node=\"3,1,0\" data-index-in-node=\"0\">Ph\u00f9 h\u1ee3p:<\/b> Website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, kinh doanh \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">2. Chi\u1ebfn l\u01b0\u1ee3c Funnel Targeting (Theo ph\u1ec5u)<\/b> Ph\u00e2n chia th\u00f4ng \u0111i\u1ec7p theo t\u1eebng giai \u0111o\u1ea1n t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng:<\/p>\n<ul data-path-to-node=\"5\">\n<li>\n<p data-path-to-node=\"5,0,0\"><b data-path-to-node=\"5,0,0\" data-index-in-node=\"0\">Nh\u1eadn bi\u1ebft:<\/b> G\u1eedi n\u1ed9i dung gi\u1edbi thi\u1ec7u, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"5,1,0\"><b data-path-to-node=\"5,1,0\" data-index-in-node=\"0\">C\u00e2n nh\u1eafc:<\/b> G\u1eedi b\u00e0i Review, so s\u00e1nh s\u1ea3n ph\u1ea9m ho\u1eb7c Case study.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"5,2,0\"><b data-path-to-node=\"5,2,0\" data-index-in-node=\"0\">Quy\u1ebft \u0111\u1ecbnh:<\/b> Tung m\u00e3 gi\u1ea3m gi\u00e1, Freeship ho\u1eb7c qu\u00e0 t\u1eb7ng gi\u1edbi h\u1ea1n.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"6\"><b data-path-to-node=\"6\" data-index-in-node=\"0\">3. Remarketing cho kh\u00e1ch h\u00e0ng c\u0169 (Retention)<\/b> T\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng mua h\u00e0ng \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi (LTV):<\/p>\n<ul data-path-to-node=\"7\">\n<li>\n<p data-path-to-node=\"7,0,0\"><b data-path-to-node=\"7,0,0\" data-index-in-node=\"0\">Cross-sell\/Upsell:<\/b> G\u1ee3i \u00fd s\u1ea3n ph\u1ea9m li\u00ean quan ho\u1eb7c phi\u00ean b\u1ea3n cao c\u1ea5p h\u01a1n.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"7,1,0\"><b data-path-to-node=\"7,1,0\" data-index-in-node=\"0\">\u01afu \u0111\u00e3i tri \u00e2n:<\/b> G\u1eedi m\u00e3 gi\u1ea3m gi\u00e1 ri\u00eang bi\u1ec7t \u0111\u1ec3 kh\u00e1ch quay l\u1ea1i mua l\u1ea7n ti\u1ebfp theo.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"8\"><b data-path-to-node=\"8\" data-index-in-node=\"0\">4. Remarketing b\u1eb1ng n\u1ed9i dung gi\u00e1o d\u1ee5c<\/b> Thay v\u00ec \u00e9p mua ngay, h\u00e3y cung c\u1ea5p gi\u00e1 tr\u1ecb \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin:<\/p>\n<ul data-path-to-node=\"9\">\n<li>\n<p data-path-to-node=\"9,0,0\">S\u1eed d\u1ee5ng Video h\u01b0\u1edbng d\u1eabn, b\u00e0i Blog chuy\u00ean s\u00e2u ho\u1eb7c m\u1eb9o s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,1,0\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\">T\u00e1c d\u1ee5ng:<\/b> X\u00f3a b\u1ecf r\u00e0o c\u1ea3n v\u1ec1 s\u1ef1 nghi ng\u1ea1i, th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i gi\u00e1n ti\u1ebfp.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"10\"><b data-path-to-node=\"10\" data-index-in-node=\"0\">5. Chi\u1ebfn l\u01b0\u1ee3c Remarketing \u0111a k\u00eanh (Omnichannel)<\/b> Ph\u1ed1i h\u1ee3p \u0111\u1ed3ng b\u1ed9 th\u00f4ng \u0111i\u1ec7p tr\u00ean Google, Facebook, Email v\u00e0 Zalo.<\/p>\n<ul data-path-to-node=\"11\">\n<li>\n<p data-path-to-node=\"11,0,0\"><b data-path-to-node=\"11,0,0\" data-index-in-node=\"0\">M\u1ee5c ti\u00eau:<\/b> T\u1ea1o s\u1ef1 hi\u1ec7n di\u1ec7n xuy\u00ean su\u1ed1t, nh\u1ea5t qu\u00e1n. Khi kh\u00e1ch r\u1eddi Facebook sang \u0111\u1ecdc b\u00e1o, h\u1ecd v\u1eabn th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p.<\/p>\n<\/li>\n<\/ul>\n<h2><b>So s\u00e1nh remarketing v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c<\/b><\/h2>\n<table>\n<tbody>\n<tr>\n<td><b>Ti\u00eau ch\u00ed<\/b><\/td>\n<td><b>Remarketing<\/b><\/td>\n<td><b>Qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn m\u1edbi<\/b><\/td>\n<td><b>Email marketing<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u0110\u1ed1i t\u01b0\u1ee3ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0110\u00e3 t\u01b0\u01a1ng t\u00e1c<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ho\u00e0n to\u00e0n m\u1edbi<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Danh s\u00e1ch c\u00f3 s\u1eb5n<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cao<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Th\u1ea5p<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Trung b\u00ecnh<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Chi ph\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u1ed1i \u01b0u<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cao h\u01a1n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Th\u1ea5p<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">C\u00e1 nh\u00e2n h\u00f3a<\/span><\/td>\n<td><span style=\"font-weight: 400;\">R\u1ea5t cao<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Th\u1ea5p<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cao<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ph\u00f9 h\u1ee3p funnel<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Trung \u2013 cu\u1ed1i<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0110\u1ea7u funnel<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Trung funnel<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Remarketing v\u01b0\u1ee3t tr\u1ed9i \u1edf kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i v\u00e0 chi ph\u00ed.<\/b><\/p>\n<h2><b>C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 remarketing\u00a0<\/b><\/h2>\n<figure id=\"attachment_1659\" aria-describedby=\"caption-attachment-1659\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1659 size-full\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/7-1.png\" alt=\"C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 remarketing \" width=\"800\" height=\"600\"  title=\"Remarketing l\u00e0 g\u00ec? 5 chi\u1ebfn l\u01b0\u1ee3c remarketing hi\u1ec7u qu\u1ea3 cao\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/7-1.png 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/7-1-300x225.png 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2025\/12\/7-1-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1659\" class=\"wp-caption-text\">C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 remarketing<\/figcaption><\/figure>\n<h3 data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\">Remarketing c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p nh\u1ecf kh\u00f4ng?<\/b><\/h3>\n<p data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"56\">Tr\u1ea3 l\u1eddi:<\/b> C\u00f3. \u0110\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u cho ng\u00e2n s\u00e1ch h\u1ea1n h\u1eb9p v\u00ec ch\u1ec9 t\u1eadp trung chi ph\u00ed v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 nhu c\u1ea7u th\u1ef1c t\u1ebf, gi\u00fap t\u0103ng ROI cao h\u01a1n so v\u1edbi t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n<h3 data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">Remarketing c\u00f3 l\u00e0m kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu kh\u00f4ng?<\/b><\/h3>\n<p data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"51\">Tr\u1ea3 l\u1eddi:<\/b> Kh\u00f4ng, n\u1ebfu b\u1ea1n ki\u1ec3m so\u00e1t <b data-path-to-node=\"4\" data-index-in-node=\"85\">t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb<\/b> (kho\u1ea3ng 3-5 l\u1ea7n\/ng\u00e0y) v\u00e0 n\u1ed9i dung mang l\u1ea1i gi\u00e1 tr\u1ecb (v\u00ed d\u1ee5: t\u1eb7ng m\u00e3 gi\u1ea3m gi\u00e1 ho\u1eb7c th\u00f4ng tin h\u1eefu \u00edch thay v\u00ec ch\u1ec9 b\u00e1m \u0111u\u1ed5i \u0111\u01a1n thu\u1ea7n).<\/p>\n<h3 data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">Remarketing kh\u00e1c g\u00ec v\u1edbi Retargeting?<\/b><\/h3>\n<p data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"42\">Tr\u1ea3 l\u1eddi:<\/b> V\u1ec1 b\u1ea3n ch\u1ea5t l\u00e0 gi\u1ed1ng nhau. Tuy nhi\u00ean, <b data-path-to-node=\"5\" data-index-in-node=\"89\">Retargeting<\/b> th\u01b0\u1eddng d\u00f9ng cho qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (Paid Ads), c\u00f2n <b data-path-to-node=\"5\" data-index-in-node=\"151\">Remarketing<\/b> c\u00f3 ph\u1ea1m vi r\u1ed9ng h\u01a1n, bao g\u1ed3m c\u1ea3 c\u00e1c k\u00eanh s\u1edf h\u1eefu nh\u01b0 Email, SMS v\u00e0 ch\u0103m s\u00f3c qua CRM.<\/p>\n<h3 data-path-to-node=\"6\"><b data-path-to-node=\"6\" data-index-in-node=\"0\">Bao l\u00e2u th\u00ec chi\u1ebfn d\u1ecbch Remarketing c\u00f3 hi\u1ec7u qu\u1ea3?<\/b><\/h3>\n<p data-path-to-node=\"6\"><b data-path-to-node=\"6\" data-index-in-node=\"53\">Tr\u1ea3 l\u1eddi:<\/b> Th\u00f4ng th\u01b0\u1eddng sau <b data-path-to-node=\"6\" data-index-in-node=\"79\">7\u201314 ng\u00e0y<\/b>. \u0110\u00e2y l\u00e0 kho\u1ea3ng th\u1eddi gian \u0111\u1ee7 \u0111\u1ec3 h\u1ec7 th\u1ed1ng t\u00edch l\u0169y d\u1eef li\u1ec7u h\u00e0nh vi v\u00e0 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n<h2><b>V\u00ec sao remarketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng th\u1ec3 thi\u1ebfu?<\/b><\/h2>\n<p><b>Remarketing<\/b><span style=\"font-weight: 400;\"> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o, m\u00e0 l\u00e0 <\/span><b>chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i th\u00f4ng minh<\/b><span style=\"font-weight: 400;\"> trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng kh\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua ngay. Khi \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang c\u00e1ch, remarketing gi\u00fap:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u0103ng <\/span><b>chuy\u1ec3n \u0111\u1ed5i<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1ea3m chi ph\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1eadn d\u1ee5ng t\u1ed1i \u0111a l\u01b0\u1ee3ng traffic c\u00f3 s\u1eb5n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">H\u00e3y b\u1eaft \u0111\u1ea7u ki\u1ec3m tra l\u1ea1i h\u1ec7 th\u1ed1ng tracking, x\u00e2y d\u1ef1ng <\/span><b>custom audience<\/b><span style=\"font-weight: 400;\"> v\u00e0 tri\u1ec3n khai \u00edt nh\u1ea5t m\u1ed9t chi\u1ebfn d\u1ecbch remarketing trong funnel hi\u1ec7n t\u1ea1i. \u0110\u00f3 l\u00e0 b\u01b0\u1edbc nh\u1ecf nh\u01b0ng mang l\u1ea1i t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn cho hi\u1ec7u qu\u1ea3 marketing t\u1ed5ng th\u1ec3.<\/span><\/p>\n<p data-path-to-node=\"8\">\u0110\u1eebng d\u1eebng l\u1ea1i \u1edf \u0111\u00e2y! H\u00e3y truy c\u1eadp ngay kho t\u00e0i li\u1ec7u t\u1ea1i\u00a0<b>GERU<\/b>\u00a0\u0111\u1ec3 kh\u00e1m ph\u00e1 th\u00eam c\u00e1c b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7 qu\u1ea3n tr\u1ecb, c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 chi ti\u1ebft v\u1ec1 c\u00e1c ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay.<\/p>\n<p data-path-to-node=\"9\"><img decoding=\"async\" class=\"emoji lazyloaded\" title=\"Th\u1ecb Tr\u01b0\u1eddng Crypto 2025: 5 L\u00fd Do V\u1eabn H\u1ea5p D\u1eabn Nh\u00e0 \u0110\u1ea7u T\u01b0\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" alt=\"?\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" \/>\u00a0<a href=\"https:\/\/geru.edu.vn\/blog\/\">https:\/\/geru.edu.vn\/blog\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remarketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb l\u1ea1i gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi website, \u1ee9ng d\u1ee5ng ho\u1eb7c n\u1ed9i dung qu\u1ea3ng c\u00e1o, t\u1eeb \u0111\u00f3 gia t\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed marketing. Thay v\u00ec ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n m\u1edbi, remarketing t\u1eadp trung v\u00e0o kh\u00e1ch quay l\u1ea1i [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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