{"id":1842,"date":"2026-01-22T17:00:40","date_gmt":"2026-01-22T10:00:40","guid":{"rendered":"https:\/\/geru.edu.vn\/blog\/?p=1842"},"modified":"2026-01-22T11:42:34","modified_gmt":"2026-01-22T04:42:34","slug":"5-quy-luat-tam-ly-giup-tang-open-rate-email","status":"publish","type":"post","link":"https:\/\/geru.edu.vn\/blog\/5-quy-luat-tam-ly-giup-tang-open-rate-email\/","title":{"rendered":"5 quy lu\u1eadt t\u00e2m l\u00fd gi\u00fap t\u0103ng Open Rate email ngay l\u1eadp t\u1ee9c"},"content":{"rendered":"<p><b>T\u0103ng open rate email b\u1eb1ng t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi<\/b><span style=\"font-weight: 400;\"> l\u00e0 ph\u01b0\u01a1ng ph\u00e1p s\u1eed d\u1ee5ng c\u00e1c nguy\u00ean l\u00fd v\u1ec1 c\u00e1ch n\u00e3o b\u1ed9 con ng\u01b0\u1eddi ph\u1ea3n \u1ee9ng v\u1edbi th\u00f4ng tin \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ti\u00eau \u0111\u1ec1 v\u00e0 n\u1ed9i dung email. Thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o may m\u1eafn, k\u1ef9 thu\u1eadt n\u00e0y gi\u00fap b\u1ea1n th\u1ea5u hi\u1ec3u \u0111\u1ed9ng l\u1ef1c m\u1edf email c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n click v\u00e0 chuy\u1ec3n \u0111\u1ed5i m\u1ed9t c\u00e1ch khoa h\u1ecdc.<\/span><\/p>\n<h2><b>T\u0103ng open rate email b\u1eb1ng t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi l\u00e0 g\u00ec?<\/b><\/h2>\n<figure id=\"attachment_1843\" aria-describedby=\"caption-attachment-1843\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1843 size-full\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/1-4.png\" alt=\"T\u0103ng open rate email b\u1eb1ng t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi l\u00e0 g\u00ec?\" width=\"800\" height=\"600\"  title=\"5 quy lu\u1eadt t\u00e2m l\u00fd gi\u00fap t\u0103ng Open Rate email ngay l\u1eadp t\u1ee9c\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/1-4.png 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/1-4-300x225.png 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/1-4-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1843\" class=\"wp-caption-text\">T\u0103ng open rate email b\u1eb1ng t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Trong m\u00f4i tr\u01b0\u1eddng h\u00f2m th\u01b0 \u0111\u1ebfn (inbox) lu\u00f4n qu\u00e1 t\u1ea3i, kh\u00e1ch h\u00e0ng ch\u1ec9 m\u1ea5t ch\u01b0a \u0111\u1ea7y 2 gi\u00e2y \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh c\u00f3 m\u1edf m\u1ed9t email hay kh\u00f4ng. <\/span><b>T\u0103ng open rate email b\u1eb1ng t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi<\/b><span style=\"font-weight: 400;\"> ch\u00ednh l\u00e0 vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00e1c hi\u1ec7u \u1ee9ng nh\u1eadn th\u1ee9c (Cognitive Biases) \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2, t\u1ea1o ni\u1ec1m tin ho\u1eb7c \u0111\u00e1nh v\u00e0o n\u1ed7i s\u1ee3 b\u1ecb b\u1ecf l\u1ee1 (FOMO) ngay t\u1eeb d\u00f2ng <\/span><b>subject line<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>T\u00e1c d\u1ee5ng v\u00e0 l\u1ee3i \u00edch khi \u1ee9ng d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>V\u01b0\u1ee3t qua b\u1ed9 l\u1ecdc ph\u00f2ng th\u1ee7:<\/b><span style=\"font-weight: 400;\"> N\u00e3o b\u1ed9 con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng ph\u1edbt l\u1edd c\u00e1c qu\u1ea3ng c\u00e1o l\u1ed9 li\u1ec5u, nh\u01b0ng l\u1ea1i b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng th\u00f4ng tin mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a (<\/span><b>personalization<\/b><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e2y d\u1ef1ng s\u1ef1 g\u1eafn k\u1ebft:<\/b><span style=\"font-weight: 400;\"> Hi\u1ec3u \u0111\u01b0\u1ee3c <\/span><b>h\u00e0nh vi ng\u01b0\u1eddi nh\u1eadn<\/b><span style=\"font-weight: 400;\"> gi\u00fap b\u1ea1n g\u1eedi \u0111\u00fang th\u1ee9 h\u1ecd c\u1ea7n v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd mu\u1ed1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung email:<\/b><span style=\"font-weight: 400;\"> Gi\u1ea3m t\u1ef7 l\u1ec7 email b\u1ecb \u0111\u00e1nh d\u1ea5u l\u00e0 spam v\u00e0 t\u0103ng uy t\u00edn cho t\u00ean th\u01b0\u01a1ng hi\u1ec7u (Sender Name).<\/span><\/li>\n<\/ul>\n<h2><b>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1ch \u1ee9ng d\u1ee5ng 5 quy lu\u1eadt t\u00e2m l\u00fd<\/b><\/h2>\n<figure id=\"attachment_1844\" aria-describedby=\"caption-attachment-1844\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1844\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/2-2.png\" alt=\"H\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1ch \u1ee9ng d\u1ee5ng 5 quy lu\u1eadt t\u00e2m l\u00fd\" width=\"800\" height=\"600\"  title=\"5 quy lu\u1eadt t\u00e2m l\u00fd gi\u00fap t\u0103ng Open Rate email ngay l\u1eadp t\u1ee9c\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/2-2.png 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/2-2-300x225.png 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/2-2-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1844\" class=\"wp-caption-text\">H\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1ch \u1ee9ng d\u1ee5ng 5 quy lu\u1eadt t\u00e2m l\u00fd<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 c\u00f3 m\u1ed9t <\/span><b>email hi\u1ec7u qu\u1ea3<\/b><span style=\"font-weight: 400;\">, b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u h\u00e0nh vi sau \u0111\u00e2y:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u01b0\u1edbc 1: \u1ee8ng d\u1ee5ng Hi\u1ec7u \u1ee9ng Zeigarnik (S\u1ef1 t\u00f2 m\u00f2 d\u1edf dang)<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">C\u00e1ch l\u00e0m:<\/span><\/i><span style=\"font-weight: 400;\"> Vi\u1ebft ti\u00eau \u0111\u1ec1 email theo d\u1ea1ng m\u1ed9t c\u00e2u chuy\u1ec7n ch\u01b0a h\u1ed3i k\u1ebft ho\u1eb7c m\u1ed9t c\u00e2u h\u1ecfi l\u1eedng l\u01a1. N\u00e3o b\u1ed9 con ng\u01b0\u1eddi lu\u00f4n c\u00f3 xu h\u01b0\u1edbng mu\u1ed1n ho\u00e0n thi\u1ec7n nh\u1eefng th\u00f4ng tin c\u00f2n thi\u1ebfu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5:<\/span><\/i><span style=\"font-weight: 400;\"> &#8220;T\u00f4i \u0111\u00e3 t\u00ecm ra l\u00fd do t\u1ea1i sao chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n ch\u01b0a hi\u1ec7u qu\u1ea3&#8230;&#8221;<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u01b0\u1edbc 2: S\u1eed d\u1ee5ng Quy lu\u1eadt Khan hi\u1ebfm (Scarcity)<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">C\u00e1ch l\u00e0m:<\/span><\/i><span style=\"font-weight: 400;\"> T\u1ea1o ra s\u1ef1 gi\u1edbi h\u1ea1n v\u1ec1 th\u1eddi gian ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng. \u0110i\u1ec1u n\u00e0y k\u00edch ho\u1ea1t n\u1ed7i s\u1ee3 b\u1ecb b\u1ecf l\u1ee1 (FOMO).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5:<\/span><\/i><span style=\"font-weight: 400;\"> &#8220;Ch\u1ec9 c\u00f2n 24 gi\u1edd \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i 50% d\u00e0nh ri\u00eang cho b\u1ea1n.&#8221;<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u01b0\u1edbc 3: C\u00e1 nh\u00e2n h\u00f3a s\u00e2u (Personalization)<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">C\u00e1ch l\u00e0m:<\/span><\/i><span style=\"font-weight: 400;\"> Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c g\u1ecdi t\u00ean, h\u00e3y nh\u1eafc \u0111\u1ebfn m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 m\u00e0 h\u1ecd \u0111\u00e3 th\u1ef1c hi\u1ec7n tr\u00ean web c\u1ee7a b\u1ea1n (v\u00ed d\u1ee5: xem m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3).<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u01b0\u1edbc 4: Thi\u1ebft l\u1eadp Social Proof (B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i)<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">C\u00e1ch l\u00e0m:<\/span><\/i><span style=\"font-weight: 400;\"> \u0110\u01b0a con s\u1ed1 ho\u1eb7c t\u00ean tu\u1ed5i uy t\u00edn v\u00e0o ti\u00eau \u0111\u1ec1 \u0111\u1ec3 t\u0103ng \u0111\u1ed9 tin c\u1eady.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5:<\/span><\/i><span style=\"font-weight: 400;\"> &#8220;H\u01a1n 10.000 marketer \u0111\u00e3 \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c n\u00e0y, c\u00f2n b\u1ea1n?&#8221;<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u01b0\u1edbc 5: Ki\u1ec3m ch\u1ee9ng b\u1eb1ng A\/B Testing<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">C\u00e1ch l\u00e0m:<\/span><\/i><span style=\"font-weight: 400;\"> Lu\u00f4n th\u1eed nghi\u1ec7m hai phi\u00ean b\u1ea3n ti\u00eau \u0111\u1ec1 v\u1edbi hai quy lu\u1eadt t\u00e2m l\u00fd kh\u00e1c nhau \u0111\u1ec3 xem \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n &#8220;nh\u1ea1y&#8221; v\u1edbi y\u1ebfu t\u1ed1 n\u00e0o h\u01a1n.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2><b>C\u00e1c l\u1ee3i \u00edch n\u1ed5i b\u1eadt c\u1ee7a vi\u1ec7c hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng<\/b><\/h2>\n<figure id=\"attachment_1845\" aria-describedby=\"caption-attachment-1845\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1845\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/3-1.png\" alt=\"H\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1ch \u1ee9ng d\u1ee5ng 5 quy lu\u1eadt t\u00e2m l\u00fd\" width=\"800\" height=\"600\"  title=\"5 quy lu\u1eadt t\u00e2m l\u00fd gi\u00fap t\u0103ng Open Rate email ngay l\u1eadp t\u1ee9c\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/3-1.png 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/3-1-300x225.png 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/3-1-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1845\" class=\"wp-caption-text\">H\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1ch \u1ee9ng d\u1ee5ng 5 quy lu\u1eadt t\u00e2m l\u00fd<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c n\u1eafm v\u1eefng t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi mang l\u1ea1i nh\u1eefng l\u1ee3i th\u1ebf v\u01b0\u1ee3t tr\u1ed9i m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt thu\u1ea7n t\u00fay kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ed1i \u01b0u n\u1ed9i dung email theo chi\u1ec1u s\u00e2u:<\/b><span style=\"font-weight: 400;\"> B\u1ea1n bi\u1ebft c\u00e1ch s\u1eafp x\u1ebfp t\u1eeb ng\u1eef \u0111\u1ec3 ch\u1ea1m \u0111\u00fang v\u00e0o &#8220;\u0111i\u1ec3m \u0111au&#8221; (pain point) c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3i thi\u1ec7n click-through rate (CTR):<\/b><span style=\"font-weight: 400;\"> Khi kh\u00e1ch h\u00e0ng m\u1edf email v\u1edbi t\u00e2m th\u1ebf t\u00f2 m\u00f2 v\u00e0 tin t\u01b0\u1edfng, h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng click v\u00e0o link b\u00ean trong cao h\u01a1n 30-50%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ed9ng l\u1ef1c m\u1edf email t\u1ef1 nhi\u00ean:<\/b><span style=\"font-weight: 400;\"> Kh\u00e1ch h\u00e0ng m\u1edf email v\u00ec h\u1ecd th\u1ef1c s\u1ef1 mu\u1ed1n, kh\u00f4ng ph\u1ea3i v\u00ec b\u1ecb &#8220;l\u1eeba&#8221; b\u1edfi c\u00e1c ti\u00eau \u0111\u1ec1 gi\u1eadt g\u00e2n (clickbait).<\/span><\/li>\n<\/ul>\n<h2><b>So s\u00e1nh chi\u1ebfn l\u01b0\u1ee3c t\u00e2m l\u00fd vs. K\u1ef9 thu\u1eadt truy\u1ec1n th\u1ed1ng<\/b><\/h2>\n<table>\n<tbody>\n<tr>\n<td><b>Ti\u00eau ch\u00ed<\/b><\/td>\n<td><b>Ti\u1ebfp th\u1ecb email truy\u1ec1n th\u1ed1ng<\/b><\/td>\n<td><b>T\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi (AEO)<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Ti\u00eau \u0111\u1ec1<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Gi\u1eadt g\u00e2n, t\u1eadp trung v\u00e0o gi\u1ea3m gi\u00e1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u1eadp trung v\u00e0o c\u1ea3m x\u00fac v\u00e0 s\u1ef1 t\u00f2 m\u00f2<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>N\u1ed9i dung<\/b><\/td>\n<td><span style=\"font-weight: 400;\">G\u1eedi h\u00e0ng lo\u1ea1t (Mass mail)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">C\u00e1 nh\u00e2n h\u00f3a theo h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>T\u1ec9 l\u1ec7 m\u1edf<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Th\u1ea5p v\u00e0 gi\u1ea3m d\u1ea7n theo th\u1eddi gian<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u1ed4n \u0111\u1ecbnh v\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>\u0110\u1ed9 tin c\u1eady<\/b><\/td>\n<td><span style=\"font-weight: 400;\">D\u1ec5 b\u1ecb coi l\u00e0 Spam<\/span><\/td>\n<td><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 d\u00e0i h\u1ea1n<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ)<\/b><\/h2>\n<figure id=\"attachment_1846\" aria-describedby=\"caption-attachment-1846\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1846\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/4-1.png\" alt=\"C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ)\" width=\"800\" height=\"600\"  title=\"5 quy lu\u1eadt t\u00e2m l\u00fd gi\u00fap t\u0103ng Open Rate email ngay l\u1eadp t\u1ee9c\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/4-1.png 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/4-1-300x225.png 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/4-1-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1846\" class=\"wp-caption-text\">C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ)<\/figcaption><\/figure>\n<h3><strong>C\u00e2u h\u1ecfi 1: T\u00f4i n\u00ean d\u00f9ng quy lu\u1eadt t\u00e2m l\u00fd n\u00e0o l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u1ea3 l\u1eddi: Kh\u00f4ng c\u00f3 quy lu\u1eadt &#8220;v\u1ea1n n\u0103ng&#8221;. Tuy nhi\u00ean, s\u1ef1 t\u00f2 m\u00f2 v\u00e0 khan hi\u1ebfm th\u01b0\u1eddng mang l\u1ea1i k\u1ebft qu\u1ea3 nhanh nh\u1ea5t. B\u1ea1n n\u00ean k\u1ebft h\u1ee3p ch\u00fang t\u00f9y theo m\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn d\u1ecbch.<\/span><\/p>\n<h3><strong>C\u00e2u h\u1ecfi 2: Vi\u1ec7c d\u00f9ng t\u00e2m l\u00fd h\u1ecdc c\u00f3 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y b\u1ecb thao t\u00fang kh\u00f4ng?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u1ea3 l\u1eddi: Kh\u00f4ng, n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh. T\u00e2m l\u00fd h\u1ecdc gi\u00fap b\u1ea1n truy\u1ec1n t\u1ea3i th\u00f4ng tin gi\u00e1 tr\u1ecb \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi c\u1ea7n. H\u00e3y \u0111\u1ea3m b\u1ea3o n\u1ed9i dung b\u00ean trong email th\u1ef1c s\u1ef1 h\u1eefu \u00edch nh\u01b0 ti\u00eau \u0111\u1ec1 \u0111\u00e3 h\u1ee9a.<\/span><\/p>\n<h3><strong>C\u00e2u h\u1ecfi 3: L\u00e0m sao \u0111\u1ec3 b\u1eaft \u0111\u1ea7u A\/B Testing cho ti\u00eau \u0111\u1ec1?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u1ea3 l\u1eddi: B\u1ea1n h\u00e3y ch\u1ecdn ra 1 nh\u00f3m nh\u1ecf (kho\u1ea3ng 10-20% danh s\u00e1ch), g\u1eedi 2 phi\u00ean b\u1ea3n ti\u00eau \u0111\u1ec1 kh\u00e1c nhau. Phi\u00ean b\u1ea3n n\u00e0o c\u00f3 t\u1ec9 l\u1ec7 m\u1edf cao h\u01a1n sau 2-4 ti\u1ebfng s\u1ebd \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 g\u1eedi cho ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a danh s\u00e1ch.<\/span><\/p>\n<h2><b>K\u1ebft b\u00e0i<\/b><\/h2>\n<p><b>T\u0103ng open rate email b\u1eb1ng t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi<\/b><span style=\"font-weight: 400;\"> kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng th\u1ee7 thu\u1eadt qua m\u1eaft kh\u00e1ch h\u00e0ng, m\u00e0 l\u00e0 ngh\u1ec7 thu\u1eadt giao ti\u1ebfp hi\u1ec7u qu\u1ea3 h\u01a1n. B\u1eb1ng c\u00e1ch \u1ee9ng d\u1ee5ng 5 quy lu\u1eadt tr\u00ean c\u00f9ng vi\u1ec7c th\u1ef1c hi\u1ec7n <\/span><b>A\/B Testing<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec1u \u0111\u1eb7n, b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd th\u1ea5y s\u1ef1 thay \u0111\u1ed5i r\u00f5 r\u1ec7t trong c\u00e1c chi\u1ebfn d\u1ecbch Email Marketing c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><b>B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng b\u00f9ng n\u1ed5 t\u1ec9 l\u1ec7 m\u1edf email ch\u01b0a?<\/b><span style=\"font-weight: 400;\"> H\u00e3y th\u1eed \u00e1p d\u1ee5ng ngay Hi\u1ec7u \u1ee9ng Zeigarnik v\u00e0o ti\u00eau \u0111\u1ec1 email g\u1eedi \u0111i t\u1ed1i nay v\u00e0 theo d\u00f5i s\u1ef1 kh\u00e1c bi\u1ec7t!<\/span><\/p>\n<p data-path-to-node=\"8\">\u0110\u1eebng d\u1eebng l\u1ea1i \u1edf \u0111\u00e2y! H\u00e3y truy c\u1eadp ngay kho t\u00e0i li\u1ec7u t\u1ea1i\u00a0<b>GERU<\/b>\u00a0\u0111\u1ec3 kh\u00e1m ph\u00e1 th\u00eam c\u00e1c b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7 qu\u1ea3n tr\u1ecb, c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 chi ti\u1ebft v\u1ec1 c\u00e1c ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay.<\/p>\n<p data-path-to-node=\"9\"><img decoding=\"async\" class=\"emoji lazyloaded\" title=\"Th\u1ecb Tr\u01b0\u1eddng Crypto 2025: 5 L\u00fd Do V\u1eabn H\u1ea5p D\u1eabn Nh\u00e0 \u0110\u1ea7u T\u01b0\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" alt=\"?\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" \/>\u00a0<a href=\"https:\/\/geru.edu.vn\/blog\/\">https:\/\/geru.edu.vn\/blog\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u0103ng open rate email b\u1eb1ng t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi l\u00e0 ph\u01b0\u01a1ng ph\u00e1p s\u1eed d\u1ee5ng c\u00e1c nguy\u00ean l\u00fd v\u1ec1 c\u00e1ch n\u00e3o b\u1ed9 con ng\u01b0\u1eddi ph\u1ea3n \u1ee9ng v\u1edbi th\u00f4ng tin \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ti\u00eau \u0111\u1ec1 v\u00e0 n\u1ed9i dung email. Thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o may m\u1eafn, k\u1ef9 thu\u1eadt n\u00e0y gi\u00fap b\u1ea1n th\u1ea5u hi\u1ec3u \u0111\u1ed9ng l\u1ef1c [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[29],"class_list":["post-1842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"wpmagazine_modules_lite_featured_media_urls":{"thumbnail":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/3-1-150x150.png",150,150,true],"cvmm-medium":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/3-1-300x300.png",300,300,true],"cvmm-medium-plus":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/3-1-305x207.png",305,207,true],"cvmm-portrait":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/3-1-400x600.png",400,600,true],"cvmm-medium-square":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/3-1-600x600.png",600,600,true],"cvmm-large":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/3-1.png",800,600,false],"cvmm-small":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/3-1-130x95.png",130,95,true],"full":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/01\/3-1.png",800,600,false]},"categories_names":{"6":{"name":"Marketing","link":"https:\/\/geru.edu.vn\/blog\/category\/marketing\/"}},"tags_names":{"29":{"name":"Marketing","link":"https:\/\/geru.edu.vn\/blog\/tag\/marketing\/"}},"comments_number":"0","_links":{"self":[{"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/posts\/1842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/comments?post=1842"}],"version-history":[{"count":2,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/posts\/1842\/revisions"}],"predecessor-version":[{"id":1848,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/posts\/1842\/revisions\/1848"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/media\/1845"}],"wp:attachment":[{"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/media?parent=1842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/categories?post=1842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/tags?post=1842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}