{"id":2001,"date":"2026-02-06T17:30:20","date_gmt":"2026-02-06T10:30:20","guid":{"rendered":"https:\/\/geru.edu.vn\/blog\/?p=2001"},"modified":"2026-02-05T16:42:13","modified_gmt":"2026-02-05T09:42:13","slug":"content-funnel-la-gi-xay-dung-pheu-noi-dung","status":"publish","type":"post","link":"https:\/\/geru.edu.vn\/blog\/content-funnel-la-gi-xay-dung-pheu-noi-dung\/","title":{"rendered":"Content Funnel l\u00e0 g\u00ec? 3 b\u01b0\u1edbc x\u00e2y d\u1ef1ng ph\u1ec5u n\u1ed9i dung hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p data-path-to-node=\"2,0\"><b data-path-to-node=\"2,0\" data-index-in-node=\"9\">Content Funnel<\/b> (ph\u1ec5u n\u1ed9i dung) l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n chia n\u1ed9i dung theo t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (<b data-path-to-node=\"2,0\" data-index-in-node=\"135\">buyer journey<\/b>). N\u00f3 gi\u00fap doanh nghi\u1ec7p thu h\u00fat ng\u01b0\u1eddi l\u1ea1, nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng tin v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean th\u00f4ng qua c\u00e1c \u0111i\u1ec3m ch\u1ea1m n\u1ed9i dung ph\u00f9 h\u1ee3p.<\/p>\n<h2 data-path-to-node=\"4\">Content Funnel l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng?<\/h2>\n<figure id=\"attachment_2002\" aria-describedby=\"caption-attachment-2002\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2002 size-full\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/1-10.jpg\" alt=\"Content Funnel l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng?\" width=\"800\" height=\"600\"  title=\"Content Funnel l\u00e0 g\u00ec? 3 b\u01b0\u1edbc x\u00e2y d\u1ef1ng ph\u1ec5u n\u1ed9i dung hi\u1ec7u qu\u1ea3\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/1-10.jpg 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/1-10-300x225.jpg 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/1-10-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2002\" class=\"wp-caption-text\">Content Funnel l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng?<\/figcaption><\/figure>\n<p data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">Content Funnel<\/b> kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c \u0111\u0103ng b\u00e0i l\u00ean Facebook hay Blog. \u0110\u00e2y l\u00e0 m\u1ed9t quy tr\u00ecnh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi.<\/p>\n<p data-path-to-node=\"6\">T\u1ea1i sao b\u1ea1n c\u1ea7n n\u00f3?<\/p>\n<ul data-path-to-node=\"7\">\n<li>\n<p data-path-to-node=\"7,0,0\"><b data-path-to-node=\"7,0,0\" data-index-in-node=\"0\">\u0110\u1ecbnh h\u01b0\u1edbng l\u1ed9 tr\u00ecnh kh\u00e1ch h\u00e0ng:<\/b> Kh\u00f4ng ph\u1ea3i ai \u0111\u1ecdc b\u00e0i c\u1ee7a b\u1ea1n c\u0169ng s\u1eb5n s\u00e0ng mua ngay. Ph\u1ec5u gi\u00fap b\u1ea1n bi\u1ebft c\u1ea7n n\u00f3i g\u00ec v\u1edbi ng\u01b0\u1eddi m\u1edbi v\u00e0 n\u00f3i g\u00ec v\u1edbi ng\u01b0\u1eddi s\u1eafp ch\u1ed1t \u0111\u01a1n.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"7,1,0\"><b data-path-to-node=\"7,1,0\" data-index-in-node=\"0\">T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion path):<\/b> B\u1eb1ng c\u00e1ch cung c\u1ea5p \u0111\u00fang th\u00f4ng tin v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, b\u1ea1n gi\u1ea3m b\u1edbt s\u1ef1 kh\u00e1ng c\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"7,2,0\"><b data-path-to-node=\"7,2,0\" data-index-in-node=\"0\">T\u1ed1i \u01b0u h\u00f3a chi ph\u00ed Marketing:<\/b> B\u1ea1n t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o nh\u1eefng n\u1ed9i dung th\u1ef1c s\u1ef1 mang l\u1ea1i hi\u1ec7u qu\u1ea3 thay v\u00ec vi\u1ebft tr\u00e0n lan.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"9\">H\u01b0\u1edbng d\u1eabn chi ti\u1ebft 3 b\u01b0\u1edbc x\u00e2y d\u1ef1ng Content Funnel hi\u1ec7u qu\u1ea3<\/h2>\n<figure id=\"attachment_2003\" aria-describedby=\"caption-attachment-2003\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-2003\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-8.jpg\" alt=\"H\u01b0\u1edbng d\u1eabn chi ti\u1ebft 3 b\u01b0\u1edbc x\u00e2y d\u1ef1ng Content Funnel hi\u1ec7u qu\u1ea3\" width=\"800\" height=\"600\"  title=\"Content Funnel l\u00e0 g\u00ec? 3 b\u01b0\u1edbc x\u00e2y d\u1ef1ng ph\u1ec5u n\u1ed9i dung hi\u1ec7u qu\u1ea3\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-8.jpg 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-8-300x225.jpg 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-8-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2003\" class=\"wp-caption-text\">H\u01b0\u1edbng d\u1eabn chi ti\u1ebft 3 b\u01b0\u1edbc x\u00e2y d\u1ef1ng Content Funnel hi\u1ec7u qu\u1ea3<\/figcaption><\/figure>\n<p data-path-to-node=\"10\">Sau khi tr\u1ef1c ti\u1ebfp tri\u1ec3n khai nhi\u1ec1u chi\u1ebfn d\u1ecbch, t\u00f4i nh\u1eadn th\u1ea5y quy tr\u00ecnh 3 b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y l\u00e0 khung x\u01b0\u01a1ng v\u1eefng ch\u1eafc nh\u1ea5t \u0111\u1ec3 b\u1ea1n b\u1eaft \u0111\u1ea7u:<\/p>\n<h3 data-path-to-node=\"11\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng v\u00e0 h\u00e0nh tr\u00ecnh mua h\u00e0ng<\/h3>\n<p data-path-to-node=\"12\">Tr\u01b0\u1edbc khi \u0111\u1eb7t b\u00fat vi\u1ebft, b\u1ea1n ph\u1ea3i bi\u1ebft m\u00ecnh vi\u1ebft cho ai.<\/p>\n<ul data-path-to-node=\"13\">\n<li>\n<p data-path-to-node=\"13,0,0\">Nghi\u00ean c\u1ee9u n\u1ed7i \u0111au (pain points) v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"13,1,0\">Ph\u00e1c th\u1ea3o <b data-path-to-node=\"13,1,0\" data-index-in-node=\"10\">buyer journey<\/b> t\u1eeb l\u00fac h\u1ecd ch\u01b0a bi\u1ebft b\u1ea1n l\u00e0 ai cho \u0111\u1ebfn khi tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"14\">B\u01b0\u1edbc 2: Thi\u1ebft l\u1eadp c\u1ea5u tr\u00fac n\u1ed9i dung TOFU \u2013 MOFU \u2013 BOFU<\/h3>\n<p data-path-to-node=\"15\">\u0110\u00e2y l\u00e0 &#8220;tr\u00e1i tim&#8221; c\u1ee7a ph\u1ec5u n\u1ed9i dung. B\u1ea1n c\u1ea7n ph\u00e2n b\u1ed5 n\u1ed9i dung v\u00e0o 3 t\u1ea7ng:<\/p>\n<ol start=\"1\" data-path-to-node=\"16\">\n<li>\n<p data-path-to-node=\"16,0,0\"><b data-path-to-node=\"16,0,0\" data-index-in-node=\"0\">TOFU (Top of Funnel &#8211; Nh\u1eadn th\u1ee9c):<\/b> Cung c\u1ea5p ki\u1ebfn th\u1ee9c gi\u00e1 tr\u1ecb, gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 chung (Blog, Video ng\u1eafn, Infographic).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,1,0\"><b data-path-to-node=\"16,1,0\" data-index-in-node=\"0\">MOFU (Middle of Funnel &#8211; C\u00e2n nh\u1eafc):<\/b> Gi\u1edbi thi\u1ec7u gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n, cung c\u1ea5p c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean s\u00e2u \u0111\u1ec3 thu th\u1eadp lead (Ebook, Case study, Email nu\u00f4i d\u01b0\u1ee1ng).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,2,0\"><b data-path-to-node=\"16,2,0\" data-index-in-node=\"0\">BOFU (Bottom of Funnel &#8211; Quy\u1ebft \u0111\u1ecbnh):<\/b> \u0110\u01b0a ra b\u1eb1ng ch\u1ee9ng thuy\u1ebft ph\u1ee5c \u0111\u1ec3 ch\u1ed1t \u0111\u01a1n (B\u1ea3ng gi\u00e1, Demo, \u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169).<\/p>\n<\/li>\n<\/ol>\n<h3 data-path-to-node=\"17\">B\u01b0\u1edbc 3: T\u1ed1i \u01b0u h\u00f3a CTA Design v\u00e0 h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng<\/h3>\n<p data-path-to-node=\"18\">N\u1ed9i dung hay m\u00e0 kh\u00f4ng c\u00f3 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (<b data-path-to-node=\"18\" data-index-in-node=\"48\">CTA<\/b>) th\u00ec ch\u1ec9 l\u00e0 n\u1ed9i dung &#8220;ch\u1ebft&#8221;.<\/p>\n<ul data-path-to-node=\"19\">\n<li>\n<p data-path-to-node=\"19,0,0\">Thi\u1ebft k\u1ebf c\u00e1c n\u00fat ho\u1eb7c c\u00e2u l\u1ec7nh CTA r\u00f5 r\u00e0ng, th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng b\u01b0\u1edbc sang giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a ph\u1ec5u.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"19,1,0\">S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng (Google Analytics, Heatmap) \u0111\u1ec3 xem kh\u00e1ch h\u00e0ng \u0111ang &#8220;r\u01a1i&#8221; \u1edf giai \u0111o\u1ea1n n\u00e0o \u0111\u1ec3 k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"21\">C\u00e1c l\u1ee3i \u00edch n\u1ed5i b\u1eadt c\u1ee7a vi\u1ec7c \u1ee9ng d\u1ee5ng Content Funnel<\/h2>\n<ul data-path-to-node=\"22\">\n<li>\n<p data-path-to-node=\"22,0,0\"><b data-path-to-node=\"22,0,0\" data-index-in-node=\"0\">X\u00e2y d\u1ef1ng uy t\u00edn b\u1ec1n v\u1eefng:<\/b> Khi b\u1ea1n li\u00ean t\u1ee5c cung c\u1ea5p gi\u00e1 tr\u1ecb \u1edf t\u1ea7ng TOFU, kh\u00e1ch h\u00e0ng s\u1ebd xem b\u1ea1n l\u00e0 chuy\u00ean gia trong ng\u00e0nh.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"22,1,0\"><b data-path-to-node=\"22,1,0\" data-index-in-node=\"0\">T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng:<\/b> M\u1ed9t ph\u1ec5u n\u1ed9i dung t\u1ed1t k\u1ebft h\u1ee3p v\u1edbi Email Automation c\u00f3 th\u1ec3 b\u00e1n h\u00e0ng cho b\u1ea1n ngay c\u1ea3 khi b\u1ea1n \u0111ang ng\u1ee7.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"22,2,0\"><b data-path-to-node=\"22,2,0\" data-index-in-node=\"0\">C\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 SEO:<\/b> C\u1ea5u tr\u00fac ph\u1ec5u gi\u00fap t\u0103ng th\u1eddi gian on-site v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 tho\u00e1t, \u0111i\u1ec1u m\u00e0 Google c\u1ef1c k\u1ef3 y\u00eau th\u00edch.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"24\">So s\u00e1nh Content Funnel v\u00e0 Marketing truy\u1ec1n th\u1ed1ng<\/h2>\n<table data-path-to-node=\"25\">\n<thead>\n<tr>\n<td><strong>Ti\u00eau ch\u00ed<\/strong><\/td>\n<td><strong>Content Funnel (Chi\u1ebfn l\u01b0\u1ee3c ph\u1ec5u)<\/strong><\/td>\n<td><strong>Marketing truy\u1ec1n th\u1ed1ng (Spam n\u1ed9i dung)<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"25,1,0,0\"><b data-path-to-node=\"25,1,0,0\" data-index-in-node=\"0\">T\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng<\/b><\/span><\/td>\n<td><span data-path-to-node=\"25,1,1,0\">Cao, b\u00e1m s\u00e1t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/span><\/td>\n<td><span data-path-to-node=\"25,1,2,0\">Th\u1ea5p, \u0111\u0103ng b\u00e0i theo c\u1ea3m h\u1ee9ng<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"25,2,0,0\"><b data-path-to-node=\"25,2,0,0\" data-index-in-node=\"0\">S\u1ef1 thuy\u1ebft ph\u1ee5c<\/b><\/span><\/td>\n<td><span data-path-to-node=\"25,2,1,0\">D\u1ef1a tr\u00ean s\u1ef1 tin t\u01b0\u1edfng (<b data-path-to-node=\"25,2,1,0\" data-index-in-node=\"23\">persuasion<\/b>)<\/span><\/td>\n<td><span data-path-to-node=\"25,2,2,0\">D\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o d\u1ed3n d\u1eadp<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"25,3,0,0\"><b data-path-to-node=\"25,3,0,0\" data-index-in-node=\"0\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/b><\/span><\/td>\n<td><span data-path-to-node=\"25,3,1,0\">T\u1ed1i \u01b0u theo t\u1eebng giai \u0111o\u1ea1n<\/span><\/td>\n<td><span data-path-to-node=\"25,3,2,0\">Th\u1ea5p v\u00e0 kh\u00f3 \u0111o l\u01b0\u1eddng<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"25,4,0,0\"><b data-path-to-node=\"25,4,0,0\" data-index-in-node=\"0\">Chi ph\u00ed d\u00e0i h\u1ea1n<\/b><\/span><\/td>\n<td><span data-path-to-node=\"25,4,1,0\">Ti\u1ebft ki\u1ec7m nh\u1edd t\u00e1i s\u1eed d\u1ee5ng n\u1ed9i dung<\/span><\/td>\n<td><span data-path-to-node=\"25,4,2,0\">Cao v\u00ec ph\u1ea3i li\u00ean t\u1ee5c t\u00ecm kh\u00e1ch m\u1edbi<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 data-path-to-node=\"31\">C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ)<\/h2>\n<figure id=\"attachment_2004\" aria-describedby=\"caption-attachment-2004\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-2004\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/3-9.jpg\" alt=\"C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ)\" width=\"800\" height=\"600\"  title=\"Content Funnel l\u00e0 g\u00ec? 3 b\u01b0\u1edbc x\u00e2y d\u1ef1ng ph\u1ec5u n\u1ed9i dung hi\u1ec7u qu\u1ea3\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/3-9.jpg 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/3-9-300x225.jpg 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/3-9-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2004\" class=\"wp-caption-text\">C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ)<\/figcaption><\/figure>\n<p data-path-to-node=\"32\"><b data-path-to-node=\"32\" data-index-in-node=\"0\">1. M\u1ea5t bao l\u00e2u \u0111\u1ec3 Content Funnel b\u1eaft \u0111\u1ea7u c\u00f3 hi\u1ec7u qu\u1ea3?<\/b><\/p>\n<p data-path-to-node=\"32\">Th\u00f4ng th\u01b0\u1eddng, b\u1ea1n c\u1ea7n kho\u1ea3ng 3-6 th\u00e1ng \u0111\u1ec3 h\u1ec7 th\u1ed1ng n\u1ed9i dung \u0111\u1ee7 d\u00e0y v\u00e0 Google b\u1eaft \u0111\u1ea7u \u0111\u00e1nh gi\u00e1 cao s\u1ef1 uy t\u00edn c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, n\u1ebfu k\u1ebft h\u1ee3p ch\u1ea1y qu\u1ea3ng c\u00e1o cho t\u1ea7ng TOFU, b\u1ea1n s\u1ebd th\u1ea5y k\u1ebft qu\u1ea3 s\u1edbm h\u01a1n.<\/p>\n<p data-path-to-node=\"33\"><b data-path-to-node=\"33\" data-index-in-node=\"0\">2. Doanh nghi\u1ec7p nh\u1ecf c\u00f3 c\u1ea7n l\u00e0m Content Funnel kh\u00f4ng?<\/b><\/p>\n<p data-path-to-node=\"33\">C\u1ef1c k\u1ef3 c\u1ea7n! Doanh nghi\u1ec7p nh\u1ecf ng\u00e2n s\u00e1ch \u00edt th\u00ec c\u00e0ng ph\u1ea3i l\u00e0m ph\u1ec5u \u0111\u1ec3 chi ti\u00eau hi\u1ec7u qu\u1ea3, tr\u00e1nh l\u00e3ng ph\u00ed ti\u1ec1n v\u00e0o nh\u1eefng n\u1ed9i dung kh\u00f4ng mang l\u1ea1i chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p data-path-to-node=\"34\"><b data-path-to-node=\"34\" data-index-in-node=\"0\">3. T\u00f4i n\u00ean t\u1eadp trung v\u00e0o t\u1ea7ng n\u00e0o nh\u1ea5t trong ph\u1ec5u?<\/b><\/p>\n<p data-path-to-node=\"34\">Giai \u0111o\u1ea1n \u0111\u1ea7u, h\u00e3y t\u1eadp trung 50% v\u00e0o TOFU \u0111\u1ec3 k\u00e9o traffic. Khi \u0111\u00e3 c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi quan t\u00e2m \u1ed5n \u0111\u1ecbnh, h\u00e3y \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o MOFU \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd.<\/p>\n<h2 data-path-to-node=\"36\">K\u1ebft lu\u1eadn<\/h2>\n<p data-path-to-node=\"37\">X\u00e2y d\u1ef1ng m\u1ed9t <b data-path-to-node=\"37\" data-index-in-node=\"13\">Content Funnel<\/b> chu\u1ea9n kh\u00f4ng ph\u1ea3i l\u00e0 chuy\u1ec7n ng\u00e0y m\u1ed9t ng\u00e0y hai, nh\u01b0ng \u0111\u00f3 l\u00e0 con \u0111\u01b0\u1eddng ng\u1eafn nh\u1ea5t \u0111\u1ec3 b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng trong k\u1ef7 nguy\u00ean s\u1ed1. H\u00e3y nh\u1edb: <b data-path-to-node=\"37\" data-index-in-node=\"175\">H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/b> l\u00e0 ch\u00eca kh\u00f3a, v\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n ch\u00ednh l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u01b0\u1eddng.<\/p>\n<p data-path-to-node=\"38\">B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng thi\u1ebft k\u1ebf ph\u1ec5u n\u1ed9i dung ri\u00eang cho m\u00ecnh ch\u01b0a? H\u00e3y b\u1eaft \u0111\u1ea7u ngay t\u1eeb vi\u1ec7c r\u00e0 so\u00e1t l\u1ea1i c\u00e1c b\u00e0i vi\u1ebft hi\u1ec7n c\u00f3 v\u00e0 ph\u00e2n lo\u1ea1i ch\u00fang v\u00e0o \u0111\u00fang t\u1ea7ng c\u1ee7a ph\u1ec5u nh\u00e9!<\/p>\n<p data-path-to-node=\"8\"><strong>\u0110\u1eebng d\u1eebng l\u1ea1i \u1edf \u0111\u00e2y! H\u00e3y truy c\u1eadp ngay kho t\u00e0i li\u1ec7u t\u1ea1i\u00a0GERU\u00a0\u0111\u1ec3 kh\u00e1m ph\u00e1 th\u00eam c\u00e1c b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7 qu\u1ea3n tr\u1ecb, c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 chi ti\u1ebft v\u1ec1 c\u00e1c ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay.<\/strong><\/p>\n<p data-path-to-node=\"9\"><strong><img decoding=\"async\" class=\"emoji lazyloaded\" title=\"Th\u1ecb Tr\u01b0\u1eddng Crypto 2025: 5 L\u00fd Do V\u1eabn H\u1ea5p D\u1eabn Nh\u00e0 \u0110\u1ea7u T\u01b0\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" alt=\"?\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" \/>\u00a0<a href=\"https:\/\/geru.edu.vn\/blog\/\">https:\/\/geru.edu.vn\/blog\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content Funnel (ph\u1ec5u n\u1ed9i dung) l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n chia n\u1ed9i dung theo t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (buyer journey). N\u00f3 gi\u00fap doanh nghi\u1ec7p thu h\u00fat ng\u01b0\u1eddi l\u1ea1, nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng tin v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean th\u00f4ng qua c\u00e1c [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[116,51],"class_list":["post-2001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","tag-content-funnel","tag-digital"],"wpmagazine_modules_lite_featured_media_urls":{"thumbnail":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-8-150x150.jpg",150,150,true],"cvmm-medium":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-8-300x300.jpg",300,300,true],"cvmm-medium-plus":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-8-305x207.jpg",305,207,true],"cvmm-portrait":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-8-400x600.jpg",400,600,true],"cvmm-medium-square":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-8-600x600.jpg",600,600,true],"cvmm-large":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-8.jpg",800,600,false],"cvmm-small":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-8-130x95.jpg",130,95,true],"full":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-8.jpg",800,600,false]},"categories_names":{"5":{"name":"Digital","link":"https:\/\/geru.edu.vn\/blog\/category\/digital\/"}},"tags_names":{"116":{"name":"Content 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