{"id":2012,"date":"2026-02-07T17:08:08","date_gmt":"2026-02-07T10:08:08","guid":{"rendered":"https:\/\/geru.edu.vn\/blog\/?p=2012"},"modified":"2026-02-06T15:54:41","modified_gmt":"2026-02-06T08:54:41","slug":"gsc-webmaster-tools-mo-vang-backlink-tu-khoa-tim-kiem","status":"publish","type":"post","link":"https:\/\/geru.edu.vn\/blog\/gsc-webmaster-tools-mo-vang-backlink-tu-khoa-tim-kiem\/","title":{"rendered":"GSC (Webmaster Tools): M\u1ecf V\u00e0ng Backlink &#038; T\u1eeb kh\u00f3a T\u00ecm ki\u1ebfm"},"content":{"rendered":"<p><b>Google Search Console (GSC)<\/b><span style=\"font-weight: 400;\">, tr\u01b0\u1edbc \u0111\u00e2y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 <\/span><b>Google Webmaster Tools<\/b><span style=\"font-weight: 400;\">, l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed c\u1ee7a Google gi\u00fap ch\u1ee7 s\u1edf h\u1eefu website theo d\u00f5i hi\u1ec7u su\u1ea5t t\u00ecm ki\u1ebfm, <\/span><b>ki\u1ec3m tra Index<\/b><span style=\"font-weight: 400;\"> v\u00e0 kh\u1eafc ph\u1ee5c s\u1ef1 c\u1ed1. C\u00f4ng c\u1ee5 n\u00e0y l\u00e0 &#8220;m\u1ecf v\u00e0ng&#8221; cung c\u1ea5p d\u1eef li\u1ec7u <\/span><b>backlink<\/b><span style=\"font-weight: 400;\"> v\u00e0 <\/span><b>t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm (query data)<\/b><span style=\"font-weight: 400;\"> ch\u00ednh x\u00e1c nh\u1ea5t, gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 website \u0111ang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o trong m\u1eaft Google.<\/span><\/p>\n<h2><b>GSC (Webmaster Tools) l\u00e0 G\u00ec v\u00e0 T\u1ea1i sao H\u1eefu \u00edch?<\/b><\/h2>\n<figure id=\"attachment_2013\" aria-describedby=\"caption-attachment-2013\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2013\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/1-12.jpg\" alt=\"GSC (Webmaster Tools) l\u00e0 G\u00ec v\u00e0 T\u1ea1i sao H\u1eefu \u00edch?\" width=\"800\" height=\"600\"  title=\"GSC (Webmaster Tools): M\u1ecf V\u00e0ng Backlink &amp; T\u1eeb kh\u00f3a T\u00ecm ki\u1ebfm\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/1-12.jpg 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/1-12-300x225.jpg 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/1-12-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2013\" class=\"wp-caption-text\">GSC (Webmaster Tools) l\u00e0 G\u00ec v\u00e0 T\u1ea1i sao H\u1eefu \u00edch?<\/figcaption><\/figure>\n<p><b>Google Search Console<\/b><span style=\"font-weight: 400;\"> l\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi m\u1ecdi SEOer v\u00e0 qu\u1ea3n tr\u1ecb website. N\u00f3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t c\u1ea7u n\u1ed1i giao ti\u1ebfp tr\u1ef1c ti\u1ebfp gi\u1eefa Google v\u00e0 website c\u1ee7a b\u1ea1n.<\/span><\/p>\n<h3><b>T\u00e1c d\u1ee5ng v\u00e0 L\u1ee3i \u00edch C\u1ed1t l\u00f5i khi S\u1eed d\u1ee5ng GSC<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng <\/span><b>Webmaster Tools<\/b><span style=\"font-weight: 400;\"> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t khuy\u1ebfn ngh\u1ecb m\u00e0 l\u00e0 m\u1ed9t y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o <\/span><b>s\u1ee9c kh\u1ecfe<\/b><span style=\"font-weight: 400;\"> c\u1ee7a website:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch Hi\u1ec7u su\u1ea5t:<\/b><span style=\"font-weight: 400;\"> B\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u00ecm ki\u1ebfm b\u1eb1ng <\/span><b>t\u1eeb kh\u00f3a<\/b><span style=\"font-weight: 400;\"> n\u00e0o \u0111\u1ec3 th\u1ea5y trang c\u1ee7a b\u1ea1n (Impressions) v\u00e0 \u0111\u00e3 nh\u1ea5p v\u00e0o (Clicks). \u0110\u00e2y l\u00e0 d\u1eef li\u1ec7u <\/span><b>query data<\/b><span style=\"font-weight: 400;\"> qu\u00fd gi\u00e1 nh\u1ea5t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n l\u00fd Backlink:<\/b><span style=\"font-weight: 400;\"> Cung c\u1ea5p <\/span><b>B\u00e1o c\u00e1o Li\u00ean k\u1ebft ngo\u00e0i<\/b><span style=\"font-weight: 400;\">, cho b\u1ea1n bi\u1ebft <\/span><b>ai \u0111ang li\u00ean k\u1ebft v\u1edbi b\u1ea1n<\/b><span style=\"font-weight: 400;\"> v\u00e0 trang n\u00e0o c\u1ee7a b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u li\u00ean k\u1ebft nh\u1ea5t. \u0110\u00e2y l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u <\/span><b>li\u00ean k\u1ebft ng\u01b0\u1ee3c<\/b><span style=\"font-weight: 400;\"> (backlink) \u0111\u00e1ng tin c\u1eady.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ki\u1ec3m tra Index &amp; L\u1eadp ch\u1ec9 m\u1ee5c:<\/b><span style=\"font-weight: 400;\"> Gi\u00fap b\u1ea1n g\u1eedi c\u00e1c URL m\u1edbi \u0111\u1ec3 Google <\/span><b>l\u1eadp ch\u1ec9 m\u1ee5c<\/b><span style=\"font-weight: 400;\"> nhanh h\u01a1n, \u0111\u1ed3ng th\u1eddi b\u00e1o c\u00e1o c\u00e1c l\u1ed7i <\/span><b>ph\u1ee7 s\u00f3ng (Coverage Report)<\/b><span style=\"font-weight: 400;\"> khi\u1ebfn trang kh\u00f4ng \u0111\u01b0\u1ee3c Index.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>An to\u00e0n v\u00e0 B\u1ea3o m\u1eadt:<\/b><span style=\"font-weight: 400;\"> C\u1ea3nh b\u00e1o ngay l\u1eadp t\u1ee9c n\u1ebfu website c\u1ee7a b\u1ea1n b\u1ecb hack, d\u00ednh m\u00e3 \u0111\u1ed9c, ho\u1eb7c g\u1eb7p c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 b\u1ea3o m\u1eadt.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ed1i \u01b0u UX\/K\u1ef9 thu\u1eadt:<\/b><span style=\"font-weight: 400;\"> Cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o quan tr\u1ecdng v\u1ec1 T\u1ed1c \u0111\u1ed9 trang (Core Web Vitals) v\u00e0 t\u00ednh th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/span><\/li>\n<\/ul>\n<h2><b>H\u01b0\u1edbng D\u1eabn Khai Th\u00e1c 2 &#8220;M\u1ecf V\u00e0ng&#8221; T\u1eeb GSC<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">V\u1edbi kinh nghi\u1ec7m tr\u1ef1c ti\u1ebfp l\u00e0m SEO nhi\u1ec1u n\u0103m, t\u00f4i nh\u1eadn th\u1ea5y hai t\u00ednh n\u0103ng m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i truy c\u1eadp h\u00e0ng ng\u00e0y \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u00e0: <\/span><b>B\u00e1o c\u00e1o Hi\u1ec7u su\u1ea5t<\/b><span style=\"font-weight: 400;\"> (T\u1eeb kh\u00f3a) v\u00e0 <\/span><b>B\u00e1o c\u00e1o Li\u00ean k\u1ebft<\/b><span style=\"font-weight: 400;\"> (Backlink).<\/span><\/p>\n<h3><b>A. Khai th\u00e1c D\u1eef li\u1ec7u T\u1eeb kh\u00f3a (Query Data)<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Truy c\u1eadp B\u00e1o c\u00e1o Hi\u1ec7u su\u1ea5t:<\/b><span style=\"font-weight: 400;\"> Trong thanh \u0111i\u1ec1u h\u01b0\u1edbng b\u00ean tr\u00e1i, nh\u1ea5p v\u00e0o m\u1ee5c <\/span><b>&#8220;Hi\u1ec7u su\u1ea5t&#8221;<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thi\u1ebft l\u1eadp B\u1ed9 l\u1ecdc:<\/b><span style=\"font-weight: 400;\"> Ch\u1ecdn kho\u1ea3ng th\u1eddi gian mu\u1ed1n xem (n\u00ean so s\u00e1nh th\u00e1ng n\u00e0y v\u1edbi th\u00e1ng tr\u01b0\u1edbc). T\u00edch ch\u1ecdn c\u00e1c ch\u1ec9 s\u1ed1: <\/span><b>T\u1ed5ng s\u1ed1 nh\u1ea5p chu\u1ed9t<\/b><span style=\"font-weight: 400;\">, <\/span><b>T\u1ed5ng s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb<\/b><span style=\"font-weight: 400;\">, <\/span><b>CTR trung b\u00ecnh<\/b><span style=\"font-weight: 400;\"> v\u00e0 <\/span><b>Th\u1ee9 h\u1ea1ng trung b\u00ecnh<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch T\u1eeb kh\u00f3a:<\/b><span style=\"font-weight: 400;\"> Cu\u1ed9n xu\u1ed1ng b\u1ea3ng <\/span><b>&#8220;Truy v\u1ea5n&#8221;<\/b><span style=\"font-weight: 400;\">. T\u1eadp trung v\u00e0o c\u00e1c t\u1eeb kh\u00f3a c\u00f3:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Th\u1ee9 h\u1ea1ng trung b\u00ecnh<\/b><span style=\"font-weight: 400;\"> t\u1eeb 11 \u0111\u1ebfn 20, nh\u01b0ng c\u00f3 <\/span><b>l\u01b0\u1ee3t hi\u1ec3n th\u1ecb<\/b><span style=\"font-weight: 400;\"> cao. \u0110\u00e2y l\u00e0 c\u00e1c t\u1eeb kh\u00f3a &#8220;s\u1eafp l\u00ean top&#8221;, b\u1ea1n ch\u1ec9 c\u1ea7n t\u1ed1i \u01b0u nh\u1eb9 b\u00e0i vi\u1ebft l\u00e0 ch\u00fang s\u1ebd t\u0103ng h\u1ea1ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>CTR trung b\u00ecnh<\/b><span style=\"font-weight: 400;\"> th\u1ea5p d\u01b0\u1edbi 2% \u1edf v\u1ecb tr\u00ed top 5. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 (meta description) c\u1ee7a b\u1ea1n ch\u01b0a h\u1ea5p d\u1eabn. H\u00e3y thay \u0111\u1ed5i ch\u00fang!<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><b>B. Khai th\u00e1c D\u1eef li\u1ec7u Backlink (Li\u00ean k\u1ebft ng\u01b0\u1ee3c)<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Truy c\u1eadp B\u00e1o c\u00e1o Li\u00ean k\u1ebft:<\/b><span style=\"font-weight: 400;\"> Cu\u1ed9n xu\u1ed1ng d\u01b0\u1edbi c\u00f9ng c\u1ee7a thanh \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 nh\u1ea5p v\u00e0o m\u1ee5c <\/span><b>&#8220;Li\u00ean k\u1ebft&#8221;<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Xem Li\u00ean k\u1ebft ngo\u00e0i:<\/b><span style=\"font-weight: 400;\"> Nh\u1ea5p v\u00e0o m\u1ee5c <\/span><b>&#8220;Trang web li\u00ean k\u1ebft h\u00e0ng \u0111\u1ea7u&#8221;<\/b><span style=\"font-weight: 400;\">. B\u00e1o c\u00e1o n\u00e0y cho b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c nh\u1eefng t\u00ean mi\u1ec1n n\u00e0o \u0111ang tr\u1ecf link v\u1ec1 website c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n lo\u1ea1i &amp; H\u00e0nh \u0111\u1ed9ng:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng:<\/b><span style=\"font-weight: 400;\"> X\u00e1c \u0111\u1ecbnh xem c\u00e1c li\u00ean k\u1ebft \u0111\u00f3 c\u00f3 \u0111\u1ebfn t\u1eeb c\u00e1c trang web uy t\u00edn, c\u00f9ng ch\u1ee7 \u0111\u1ec1 hay kh\u00f4ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Ph\u00e1t hi\u1ec7n li\u00ean k\u1ebft \u0111\u1ed9c h\u1ea1i:<\/b><span style=\"font-weight: 400;\"> N\u1ebfu th\u1ea5y m\u1ed9t website &#8220;spam&#8221; ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p li\u00ean k\u1ebft \u0111\u1ebfn b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 <\/span><b>Disavow Tool<\/b><span style=\"font-weight: 400;\"> c\u1ee7a Google \u0111\u1ec3 t\u1eeb ch\u1ed1i c\u00e1c li\u00ean k\u1ebft n\u00e0y (ch\u1ec9 d\u00e0nh cho ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7:<\/b><span style=\"font-weight: 400;\"> Xem c\u00e1c trang web uy t\u00edn li\u00ean k\u1ebft \u0111\u1ebfn b\u1ea1n, sau \u0111\u00f3 t\u00ecm c\u00e1ch x\u00e2y d\u1ef1ng th\u00eam li\u00ean k\u1ebft t\u1eeb c\u00e1c trang t\u01b0\u01a1ng t\u1ef1.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2><b>5 T\u00ednh N\u0103ng &#8220;\u0110\u1eaft Gi\u00e1&#8221; Kh\u00e1c C\u1ee7a Google Search Console<\/b><\/h2>\n<figure id=\"attachment_2014\" aria-describedby=\"caption-attachment-2014\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-2014\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-1-1.jpg\" alt=\"5 T\u00ednh N\u0103ng &quot;\u0110\u1eaft Gi\u00e1&quot; Kh\u00e1c C\u1ee7a Google Search Console\" width=\"800\" height=\"600\"  title=\"GSC (Webmaster Tools): M\u1ecf V\u00e0ng Backlink &amp; T\u1eeb kh\u00f3a T\u00ecm ki\u1ebfm\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-1-1.jpg 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-1-1-300x225.jpg 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-1-1-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2014\" class=\"wp-caption-text\">5 T\u00ednh N\u0103ng &#8220;\u0110\u1eaft Gi\u00e1&#8221; Kh\u00e1c C\u1ee7a Google Search Console<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh Backlink v\u00e0 Query Data, <\/span><b>Google Search Console<\/b><span style=\"font-weight: 400;\"> c\u00f2n s\u1edf h\u1eefu nh\u1eefng t\u00ednh n\u0103ng k\u1ef9 thu\u1eadt gi\u00fap \u0111\u1ea3m b\u1ea3o s\u1ef1 <\/span><b>Uy t\u00edn (Authoritativeness)<\/b><span style=\"font-weight: 400;\"> v\u00e0 <\/span><b>Chuy\u00ean m\u00f4n (Expertise)<\/b><span style=\"font-weight: 400;\"> c\u1ee7a website:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u00f4ng c\u1ee5 Ki\u1ec3m tra URL:<\/b><span style=\"font-weight: 400;\"> (T\u00ednh n\u0103ng t\u00f4i d\u00f9ng th\u01b0\u1eddng xuy\u00ean nh\u1ea5t) \u2013 Cho ph\u00e9p b\u1ea1n ki\u1ec3m tra t\u00ecnh tr\u1ea1ng <\/span><b>l\u1eadp ch\u1ec9 m\u1ee5c<\/b><span style=\"font-weight: 400;\"> c\u1ee7a b\u1ea5t k\u1ef3 URL n\u00e0o tr\u00ean trang web c\u1ee7a m\u00ecnh. N\u1ebfu trang ch\u01b0a \u0111\u01b0\u1ee3c index, b\u1ea1n c\u00f3 th\u1ec3 y\u00eau c\u1ea7u Index ngay l\u1eadp t\u1ee9c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u00e1o c\u00e1o Ph\u1ee7 s\u00f3ng (Coverage Report):<\/b><span style=\"font-weight: 400;\"> Cho bi\u1ebft Google \u0111\u00e3 thu th\u1eadp d\u1eef li\u1ec7u (crawl) v\u00e0 index bao nhi\u00eau trang c\u1ee7a b\u1ea1n. B\u00e1o c\u00e1o n\u00e0y gi\u00fap b\u1ea1n ph\u00e1t hi\u1ec7n c\u00e1c l\u1ed7i 404, l\u1ed7i m\u00e1y ch\u1ee7 ho\u1eb7c c\u00e1c trang b\u1ecb ch\u1eb7n b\u1edfi robots.txt.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u00e1o c\u00e1o S\u01a1 \u0111\u1ed3 trang web (Sitemap):<\/b><span style=\"font-weight: 400;\"> Gi\u00fap b\u1ea1n g\u1eedi v\u00e0 theo d\u00f5i tr\u1ea1ng th\u00e1i x\u1eed l\u00fd c\u1ee7a Sitemap. \u0110\u1ea3m b\u1ea3o Google d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y t\u1ea5t c\u1ea3 c\u00e1c trang quan tr\u1ecdng c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng v\u1ec1 web (Core Web Vitals):<\/b><span style=\"font-weight: 400;\"> Cung c\u1ea5p d\u1eef li\u1ec7u th\u1ef1c t\u1ebf v\u1ec1 t\u1ed1c \u0111\u1ed9 t\u1ea3i trang (LCP, FID, CLS) tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 m\u00e1y t\u00ednh, m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3i ti\u1ebfn (Enhancements):<\/b><span style=\"font-weight: 400;\"> B\u00e1o c\u00e1o v\u1ec1 c\u00e1c d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac (Schema Markup) \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng tr\u00ean trang web, \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n hi\u1ec3n th\u1ecb c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm n\u00e2ng cao (Rich Snippets).<\/span><\/li>\n<\/ol>\n<h2><b>So S\u00e1nh GSC v\u1edbi C\u00e1c C\u00f4ng c\u1ee5 SEO Ph\u1ed5 bi\u1ebfn<\/b><\/h2>\n<figure id=\"attachment_2017\" aria-describedby=\"caption-attachment-2017\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-2017 size-full\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/3-1-1.jpg\" alt=\"So S\u00e1nh GSC v\u1edbi C\u00e1c C\u00f4ng c\u1ee5 SEO Ph\u1ed5 bi\u1ebfn\" width=\"800\" height=\"600\"  title=\"GSC (Webmaster Tools): M\u1ecf V\u00e0ng Backlink &amp; T\u1eeb kh\u00f3a T\u00ecm ki\u1ebfm\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/3-1-1.jpg 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/3-1-1-300x225.jpg 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/3-1-1-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2017\" class=\"wp-caption-text\">So S\u00e1nh GSC v\u1edbi C\u00e1c C\u00f4ng c\u1ee5 SEO Ph\u1ed5 bi\u1ebfn<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 c\u1ee7ng c\u1ed1 <\/span><b>Chuy\u00ean m\u00f4n (Expertise)<\/b><span style=\"font-weight: 400;\">, h\u00e3y xem GSC kh\u00e1c bi\u1ec7t th\u1ebf n\u00e0o v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 SEO th\u01b0\u01a1ng m\u1ea1i kh\u00e1c:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">T\u00ednh n\u0103ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Google Search Console (GSC)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ahrefs\/SEMrush<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u01afu \u0111i\u1ec3m c\u1ee7a GSC<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>D\u1eef li\u1ec7u T\u1eeb kh\u00f3a<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Cung c\u1ea5p d\u1eef li\u1ec7u <\/span><b>query data<\/b><span style=\"font-weight: 400;\"> (l\u01b0\u1ee3t hi\u1ec3n th\u1ecb\/click) <\/span><b>th\u1ef1c t\u1ebf<\/b><span style=\"font-weight: 400;\"> t\u1eeb Google.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cung c\u1ea5p \u01b0\u1edbc t\u00ednh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh c\u1ee7a h\u1ecd.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u l\u00e0 <\/span><b>ch\u00ednh x\u00e1c 100%<\/b><span style=\"font-weight: 400;\"> v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean Google.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>D\u1eef li\u1ec7u Backlink<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Cung c\u1ea5p danh s\u00e1ch c\u00e1c <\/span><b>li\u00ean k\u1ebft ng\u01b0\u1ee3c<\/b><span style=\"font-weight: 400;\"> m\u00e0 Google \u0111\u00e3 <\/span><b>c\u00f4ng nh\u1eadn<\/b><span style=\"font-weight: 400;\">.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cung c\u1ea5p danh s\u00e1ch li\u00ean k\u1ebft m\u00e0 c\u00f4ng c\u1ee5 t\u00ecm th\u1ea5y trong qu\u00e1 tr\u00ecnh crawl.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ngu\u1ed3n d\u1eef li\u1ec7u <\/span><b>Li\u00ean k\u1ebft ngo\u00e0i<\/b><span style=\"font-weight: 400;\"> \u0111\u01b0\u1ee3c Google s\u1eed d\u1ee5ng \u0111\u1ec3 x\u1ebfp h\u1ea1ng.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Gi\u00e1<\/b><\/td>\n<td><b>Mi\u1ec5n ph\u00ed (Free)<\/b><\/td>\n<td><span style=\"font-weight: 400;\">T\u00ednh ph\u00ed (Th\u01b0\u1eddng r\u1ea5t cao)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ti\u1ebft ki\u1ec7m chi ph\u00ed, d\u1ec5 d\u00e0ng truy c\u1eadp.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>M\u1ee5c \u0111\u00edch<\/b><\/td>\n<td><b>Ki\u1ec3m tra Index<\/b><span style=\"font-weight: 400;\">, <\/span><b>S\u1ee9c kh\u1ecfe K\u1ef9 thu\u1eadt<\/b><span style=\"font-weight: 400;\"> v\u00e0 giao ti\u1ebfp v\u1edbi Google.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7, nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kh\u00f4ng c\u00f3 c\u00f4ng c\u1ee5 n\u00e0o thay th\u1ebf \u0111\u01b0\u1ee3c vai tr\u00f2 <\/span><b>Giao ti\u1ebfp v\u1edbi Google<\/b><span style=\"font-weight: 400;\"> c\u1ee7a GSC.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>C\u00e2u H\u1ecfi Th\u01b0\u1eddng G\u1eb7p (FAQ) v\u1ec1 Webmaster Tools<\/b><\/h2>\n<figure id=\"attachment_2016\" aria-describedby=\"caption-attachment-2016\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2016\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/4-1-1.jpg\" alt=\"C\u00e2u H\u1ecfi Th\u01b0\u1eddng G\u1eb7p (FAQ) v\u1ec1 Webmaster Tools\" width=\"800\" height=\"600\"  title=\"GSC (Webmaster Tools): M\u1ecf V\u00e0ng Backlink &amp; T\u1eeb kh\u00f3a T\u00ecm ki\u1ebfm\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/4-1-1.jpg 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/4-1-1-300x225.jpg 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/4-1-1-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2016\" class=\"wp-caption-text\">C\u00e2u H\u1ecfi Th\u01b0\u1eddng G\u1eb7p (FAQ) v\u1ec1 Webmaster Tools<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a cho <\/span><b>AI Overview<\/b><span style=\"font-weight: 400;\"> v\u00e0 <\/span><b>AEO (Answer Engine Optimization)<\/b><span style=\"font-weight: 400;\">, \u0111\u00e2y l\u00e0 c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi tr\u1ef1c ti\u1ebfp:<\/span><\/p>\n<h3><b>GSC (Webmaster Tools) c\u00f3 an to\u00e0n kh\u00f4ng?<\/b><\/h3>\n<p><b>Google Search Console<\/b><span style=\"font-weight: 400;\"> l\u00e0 d\u1ecbch v\u1ee5 ch\u00ednh th\u1ee9c v\u00e0 <\/span><b>ho\u00e0n to\u00e0n an to\u00e0n<\/b><span style=\"font-weight: 400;\"> \u0111\u01b0\u1ee3c cung c\u1ea5p tr\u1ef1c ti\u1ebfp b\u1edfi Google. N\u00f3 kh\u00f4ng y\u00eau c\u1ea7u thay \u0111\u1ed5i m\u00e3 ngu\u1ed3n website (ngo\u1ea1i tr\u1eeb m\u00e3 x\u00e1c minh s\u1edf h\u1eefu) v\u00e0 kh\u00f4ng ch\u1ee9a virus hay ph\u1ea7n m\u1ec1m \u0111\u1ed9c h\u1ea1i. N\u00f3 ch\u1ec9 c\u00f3 vai tr\u00f2 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 theo d\u00f5i v\u00e0 b\u00e1o c\u00e1o.<\/span><\/p>\n<h3><b>T\u00f4i c\u00f3 c\u1ea7n d\u00f9ng GSC n\u1ebfu \u0111\u00e3 d\u00f9ng Google Analytics kh\u00f4ng?<\/b><\/h3>\n<p><b>C\u00f3, b\u1ea1n c\u1ea7n d\u00f9ng c\u1ea3 hai.<\/b><span style=\"font-weight: 400;\"> Google Analytics cho b\u1ea1n bi\u1ebft ng\u01b0\u1eddi d\u00f9ng l\u00e0m g\u00ec <\/span><i><span style=\"font-weight: 400;\">sau khi<\/span><\/i><span style=\"font-weight: 400;\"> v\u00e0o website c\u1ee7a b\u1ea1n (h\u1ecd \u1edf l\u1ea1i bao l\u00e2u, h\u1ecd \u0111i \u0111\u1ebfn trang n\u00e0o). Ng\u01b0\u1ee3c l\u1ea1i, <\/span><b>Webmaster Tools<\/b><span style=\"font-weight: 400;\"> (GSC) cho b\u1ea1n bi\u1ebft ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn t\u1eeb \u0111\u00e2u v\u00e0 <\/span><i><span style=\"font-weight: 400;\">tr\u01b0\u1edbc khi<\/span><\/i><span style=\"font-weight: 400;\"> v\u00e0o website h\u1ecd \u0111\u00e3 t\u00ecm ki\u1ebfm b\u1eb1ng <\/span><b>t\u1eeb kh\u00f3a<\/b><span style=\"font-weight: 400;\"> n\u00e0o v\u00e0 th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n l\u00e0 bao nhi\u00eau. Hai c\u00f4ng c\u1ee5 n\u00e0y b\u1ed5 sung cho nhau.<\/span><\/p>\n<h3><b>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebft m\u1ed9t backlink c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng hay kh\u00f4ng?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t <\/span><b>li\u00ean k\u1ebft ngo\u00e0i (backlink)<\/b><span style=\"font-weight: 400;\"> ch\u1ea5t l\u01b0\u1ee3ng th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb m\u1ed9t trang web c\u00f3: <\/span><b>1) \u0110\u1ed9 li\u00ean quan<\/b><span style=\"font-weight: 400;\"> cao v\u1edbi ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n, <\/span><b>2) \u0110\u1ed9 uy t\u00edn (Authority)<\/b><span style=\"font-weight: 400;\"> cao (traffic l\u1edbn, th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh), v\u00e0 <\/span><b>3) V\u1ecb tr\u00ed \u0111\u1eb7t link<\/b><span style=\"font-weight: 400;\"> t\u1ef1 nhi\u00ean, kh\u00f4ng ph\u1ea3i d\u1ea1ng spam. GSC gi\u00fap b\u1ea1n t\u00ecm ra ngu\u1ed3n link, nh\u01b0ng b\u1ea1n c\u1ea7n ki\u1ec3m tra th\u1ee7 c\u00f4ng ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ngu\u1ed3n \u0111\u00f3.<\/span><\/p>\n<h2><b>K\u1ebft B\u00e0i: \u0110\u00e3 \u0111\u1ebfn l\u00fac khai th\u00e1c M\u1ecf V\u00e0ng<\/b><\/h2>\n<p><b>GSC (Webmaster Tools)<\/b><span style=\"font-weight: 400;\"> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 b\u00e1o c\u00e1o; n\u00f3 l\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 &#8220;b\u1ed9 n\u00e3o&#8221; c\u1ee7a Google. T\u1eeb vi\u1ec7c theo d\u00f5i <\/span><b>backlink<\/b><span style=\"font-weight: 400;\"> ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ebfn vi\u1ec7c n\u1eafm b\u1eaft ch\u00ednh x\u00e1c <\/span><b>t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm<\/b><span style=\"font-weight: 400;\"> (query data) n\u00e0o \u0111ang mang l\u1ea1i traffic, m\u1ecdi quy\u1ebft \u0111\u1ecbnh SEO c\u1ee7a b\u1ea1n \u0111\u1ec1u n\u00ean b\u1eaft ngu\u1ed3n t\u1eeb d\u1eef li\u1ec7u trong c\u00f4ng c\u1ee5 n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n ch\u01b0a x\u00e1c minh website v\u1edbi <\/span><b>Google Search Console<\/b><span style=\"font-weight: 400;\">, h\u00e3y l\u00e0m ngay h\u00f4m nay! \u0110\u1eebng b\u1ecf l\u1ee1 ngu\u1ed3n d\u1eef li\u1ec7u <\/span><b>mi\u1ec5n ph\u00ed, uy t\u00edn v\u00e0 ch\u00ednh x\u00e1c<\/b><span style=\"font-weight: 400;\"> nh\u1ea5t n\u00e0y \u0111\u1ec3 t\u0103ng t\u1ed1c \u0111\u1ed9 <\/span><b>l\u1eadp ch\u1ec9 m\u1ee5c<\/b><span style=\"font-weight: 400;\"> v\u00e0 \u0111\u01b0a website c\u1ee7a b\u1ea1n l\u00ean nh\u1eefng v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u.<\/span><\/p>\n<p data-path-to-node=\"8\"><strong>\u0110\u1eebng d\u1eebng l\u1ea1i \u1edf \u0111\u00e2y! H\u00e3y truy c\u1eadp ngay kho t\u00e0i li\u1ec7u t\u1ea1i\u00a0GERU\u00a0\u0111\u1ec3 kh\u00e1m ph\u00e1 th\u00eam c\u00e1c b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7 qu\u1ea3n tr\u1ecb, c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 chi ti\u1ebft v\u1ec1 c\u00e1c ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay.<\/strong><\/p>\n<p data-path-to-node=\"9\"><strong><img decoding=\"async\" class=\"emoji lazyloaded\" title=\"Th\u1ecb Tr\u01b0\u1eddng Crypto 2025: 5 L\u00fd Do V\u1eabn H\u1ea5p D\u1eabn Nh\u00e0 \u0110\u1ea7u T\u01b0\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" alt=\"?\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" \/>\u00a0<a href=\"https:\/\/geru.edu.vn\/blog\/\">https:\/\/geru.edu.vn\/blog\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Search Console (GSC), tr\u01b0\u1edbc \u0111\u00e2y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 Google Webmaster Tools, l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed c\u1ee7a Google gi\u00fap ch\u1ee7 s\u1edf h\u1eefu website theo d\u00f5i hi\u1ec7u su\u1ea5t t\u00ecm ki\u1ebfm, ki\u1ec3m tra Index v\u00e0 kh\u1eafc ph\u1ee5c s\u1ef1 c\u1ed1. C\u00f4ng c\u1ee5 n\u00e0y l\u00e0 &#8220;m\u1ecf v\u00e0ng&#8221; cung c\u1ea5p d\u1eef li\u1ec7u backlink v\u00e0 t\u1eeb kh\u00f3a t\u00ecm [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[118,9],"class_list":["post-2012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phan-mem","tag-gsc","tag-phan-mem"],"wpmagazine_modules_lite_featured_media_urls":{"thumbnail":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-1-1-150x150.jpg",150,150,true],"cvmm-medium":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-1-1-300x300.jpg",300,300,true],"cvmm-medium-plus":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-1-1-305x207.jpg",305,207,true],"cvmm-portrait":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-1-1-400x600.jpg",400,600,true],"cvmm-medium-square":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-1-1-600x600.jpg",600,600,true],"cvmm-large":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-1-1.jpg",800,600,false],"cvmm-small":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-1-1-130x95.jpg",130,95,true],"full":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-1-1.jpg",800,600,false]},"categories_names":{"3":{"name":"Ph\u1ea7n m\u1ec1m","link":"https:\/\/geru.edu.vn\/blog\/category\/phan-mem\/"}},"tags_names":{"118":{"name":"GSC","link":"https:\/\/geru.edu.vn\/blog\/tag\/gsc\/"},"9":{"name":"ph\u1ea7n m\u1ec1m","link":"https:\/\/geru.edu.vn\/blog\/tag\/phan-mem\/"}},"comments_number":"0","_links":{"self":[{"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/posts\/2012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/comments?post=2012"}],"version-history":[{"count":2,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/posts\/2012\/revisions"}],"predecessor-version":[{"id":2019,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/posts\/2012\/revisions\/2019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/media\/2014"}],"wp:attachment":[{"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/media?parent=2012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/categories?post=2012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/tags?post=2012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}