{"id":2078,"date":"2026-02-13T17:23:14","date_gmt":"2026-02-13T10:23:14","guid":{"rendered":"https:\/\/geru.edu.vn\/blog\/?p=2078"},"modified":"2026-02-11T14:48:04","modified_gmt":"2026-02-11T07:48:04","slug":"abm-la-gi-5-buoc-trien-khai-marketing-tap-trung-cho-b2b","status":"publish","type":"post","link":"https:\/\/geru.edu.vn\/blog\/abm-la-gi-5-buoc-trien-khai-marketing-tap-trung-cho-b2b\/","title":{"rendered":"ABM l\u00e0 g\u00ec? 5 b\u01b0\u1edbc tri\u1ec3n khai Marketing t\u1eadp trung cho B2B"},"content":{"rendered":"<p data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\">ABM (Account-Based Marketing)<\/b> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 gi\u00e1 tr\u1ecb cao (target accounts) thay v\u00ec ti\u1ebfp c\u1eadn \u0111\u1ea1i tr\u00e0. B\u1eb1ng c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p cho t\u1eebng t\u00e0i kho\u1ea3n c\u1ee5 th\u1ec3, ABM gi\u00fap t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 th\u1eaft ch\u1eb7t s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa b\u1ed9 ph\u1eadn Sales v\u00e0 Marketing (Sales alignment).<\/p>\n<h2 data-path-to-node=\"5\">Gi\u1edbi thi\u1ec7u v\u1ec1 ABM v\u00e0 t\u1ea1i sao doanh nghi\u1ec7p B2B c\u1ea7n n\u00f3?<\/h2>\n<figure id=\"attachment_2080\" aria-describedby=\"caption-attachment-2080\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2080\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/1-21.jpg\" alt=\"Gi\u1edbi thi\u1ec7u v\u1ec1 ABM v\u00e0 t\u1ea1i sao doanh nghi\u1ec7p B2B c\u1ea7n n\u00f3?\" width=\"800\" height=\"600\"  title=\"ABM l\u00e0 g\u00ec? 5 b\u01b0\u1edbc tri\u1ec3n khai Marketing t\u1eadp trung cho B2B\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/1-21.jpg 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/1-21-300x225.jpg 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/1-21-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2080\" class=\"wp-caption-text\">Gi\u1edbi thi\u1ec7u v\u1ec1 ABM v\u00e0 t\u1ea1i sao doanh nghi\u1ec7p B2B c\u1ea7n n\u00f3?<\/figcaption><\/figure>\n<p data-path-to-node=\"6\">Trong m\u00f4i tr\u01b0\u1eddng B2B, vi\u1ec7c &#8220;qu\u0103ng l\u01b0\u1edbi&#8221; \u0111\u1ea1i tr\u00e0 th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch v\u00e0o nh\u1eefng t\u1ec7p kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u00f9 h\u1ee3p. \u0110\u00f3 l\u00e0 l\u00fd do <b data-path-to-node=\"6\" data-index-in-node=\"134\">ABM<\/b> (Ti\u1ebfp th\u1ecb theo t\u00e0i kho\u1ea3n) tr\u1edf th\u00e0nh &#8220;v\u0169 kh\u00ed&#8221; t\u1ed1i th\u01b0\u1ee3ng.<\/p>\n<p data-path-to-node=\"7\">Thay v\u00ec \u0111\u1ee3i kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u1ebfn (Inbound), b\u1ea1n ch\u1ee7 \u0111\u1ed9ng x\u00e1c \u0111\u1ecbnh nh\u1eefng <b data-path-to-node=\"7\" data-index-in-node=\"70\">kh\u00e1ch h\u00e0ng tr\u1ecdng \u0111i\u1ec3m (high-value leads)<\/b> \u2013 nh\u1eefng c\u00f4ng ty c\u00f3 kh\u1ea3 n\u0103ng mang l\u1ea1i doanh thu l\u1edbn nh\u1ea5t \u2013 v\u00e0 x\u00e2y d\u1ef1ng nh\u1eefng <b data-path-to-node=\"7\" data-index-in-node=\"187\">personalized campaigns<\/b> (chi\u1ebfn d\u1ecbch c\u00e1 nh\u00e2n h\u00f3a) d\u00e0nh ri\u00eang cho h\u1ecd.<\/p>\n<p data-path-to-node=\"8\"><b data-path-to-node=\"8\" data-index-in-node=\"0\">L\u1ee3i \u00edch c\u1ed1t l\u00f5i c\u1ee7a ABM:<\/b><\/p>\n<ul data-path-to-node=\"9\">\n<li>\n<p data-path-to-node=\"9,0,0\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">T\u0103ng ROI v\u01b0\u1ee3t tr\u1ed9i:<\/b> T\u1eadp trung ng\u00e2n s\u00e1ch v\u00e0o nh\u1eefng &#8220;c\u00e1 l\u1edbn&#8221; gi\u00fap gi\u1ea3m chi ph\u00ed l\u00e3ng ph\u00ed.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,1,0\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\">R\u00fat ng\u1eafn chu k\u1ef3 b\u00e1n h\u00e0ng:<\/b> Ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp nh\u1eefng ng\u01b0\u1eddi c\u00f3 quy\u1ec1n ra quy\u1ebft \u0111\u1ecbnh trong doanh nghi\u1ec7p.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,2,0\"><b data-path-to-node=\"9,2,0\" data-index-in-node=\"0\">G\u1eafn k\u1ebft Sales &amp; Marketing:<\/b> C\u1ea3 hai \u0111\u1ed9i ng\u0169 c\u00f9ng nh\u00ecn v\u1ec1 m\u1ed9t m\u1ee5c ti\u00eau duy nh\u1ea5t l\u00e0 c\u00e1c t\u00e0i kho\u1ea3n chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"11\">H\u01b0\u1edbng d\u1eabn 5 b\u01b0\u1edbc tri\u1ec3n khai Marketing t\u1eadp trung cho B2B<\/h2>\n<figure id=\"attachment_2082\" aria-describedby=\"caption-attachment-2082\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-2082\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/3-1-10.jpg\" alt=\"H\u01b0\u1edbng d\u1eabn 5 b\u01b0\u1edbc tri\u1ec3n khai Marketing t\u1eadp trung cho B2B\" width=\"800\" height=\"600\"  title=\"ABM l\u00e0 g\u00ec? 5 b\u01b0\u1edbc tri\u1ec3n khai Marketing t\u1eadp trung cho B2B\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/3-1-10.jpg 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/3-1-10-300x225.jpg 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/3-1-10-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2082\" class=\"wp-caption-text\">H\u01b0\u1edbng d\u1eabn 5 b\u01b0\u1edbc tri\u1ec3n khai Marketing t\u1eadp trung cho B2B<\/figcaption><\/figure>\n<p data-path-to-node=\"4\">Tri\u1ec3n khai ABM kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t cu\u1ed9c ch\u1ea1y \u0111ua n\u01b0\u1edbc r\u00fat, m\u00e0 l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch b\u1eafn t\u1ec9a c\u1ea7n s\u1ef1 ki\u00ean nh\u1eabn v\u00e0 ch\u00ednh x\u00e1c. Sau nhi\u1ec1u d\u1ef1 \u00e1n th\u1ef1c t\u1ebf, t\u00f4i \u0111\u00fac k\u1ebft \u0111\u01b0\u1ee3c quy tr\u00ecnh 5 b\u01b0\u1edbc gi\u00fap b\u1ea1n chuy\u1ec3n \u0111\u1ed5i t\u1eeb t\u01b0 duy &#8220;\u0111\u00e1nh b\u1eaft xa b\u1edd&#8221; sang &#8220;nu\u00f4i tr\u1ed3ng tr\u1ecdng \u0111i\u1ec3m&#8221;.<\/p>\n<h3 data-path-to-node=\"5\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh danh s\u00e1ch kh\u00e1ch h\u00e0ng tr\u1ecdng \u0111i\u1ec3m (Target Accounts)<\/h3>\n<p data-path-to-node=\"6\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t. N\u1ebfu ch\u1ecdn sai \u0111\u1ed1i t\u01b0\u1ee3ng, to\u00e0n b\u1ed9 n\u1ed7 l\u1ef1c c\u00e1 nh\u00e2n h\u00f3a ph\u00eda sau s\u1ebd \u0111\u1ed5 s\u00f4ng \u0111\u1ed5 bi\u1ec3n.<\/p>\n<ul data-path-to-node=\"7\">\n<li>\n<p data-path-to-node=\"7,0,0\"><b data-path-to-node=\"7,0,0\" data-index-in-node=\"0\">X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng (ICP):<\/b> \u0110\u1eebng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf quy m\u00f4 c\u00f4ng ty. H\u00e3y \u0111\u00e0o s\u00e2u v\u00e0o c\u00e1c ti\u00eau ch\u00ed nh\u01b0: T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng, c\u00f4ng ngh\u1ec7 h\u1ecd \u0111ang d\u00f9ng, v\u00e0 c\u1ea3 v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"7,1,0\"><b data-path-to-node=\"7,1,0\" data-index-in-node=\"0\">Ph\u00e2n h\u1ea1ng t\u00e0i kho\u1ea3n (Tiering):<\/b> * <b data-path-to-node=\"7,1,0\" data-index-in-node=\"33\">Tier 1:<\/b> 5-10 t\u00e0i kho\u1ea3n &#8220;kim c\u01b0\u01a1ng&#8221; \u2013 c\u1ea7n c\u00e1 nh\u00e2n h\u00f3a 1:1 tuy\u1ec7t \u0111\u1ed1i.<\/p>\n<ul data-path-to-node=\"7,1,1\">\n<li>\n<p data-path-to-node=\"7,1,1,0,0\"><b data-path-to-node=\"7,1,1,0,0\" data-index-in-node=\"0\">Tier 2:<\/b> 20-50 t\u00e0i kho\u1ea3n ti\u1ec1m n\u0103ng \u2013 c\u00e1 nh\u00e2n h\u00f3a theo nh\u00f3m ng\u00e0nh.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"7,1,1,1,0\"><b data-path-to-node=\"7,1,1,1,0\" data-index-in-node=\"0\">Tier 3:<\/b> C\u00e1c t\u00e0i kho\u1ea3n c\u00f2n l\u1ea1i \u2013 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p data-path-to-node=\"7,2,0\"><b data-path-to-node=\"7,2,0\" data-index-in-node=\"0\">S\u1eed d\u1ee5ng d\u1eef li\u1ec7u CRM:<\/b> L\u1ecdc l\u1ea1i nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169 c\u00f3 gi\u00e1 tr\u1ecb cao ho\u1eb7c nh\u1eefng &#8220;deal&#8221; t\u1eebng th\u1ea5t b\u1ea1i nh\u01b0ng nay \u0111\u00e3 c\u00f3 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 nh\u00e2n s\u1ef1 c\u1ea5p cao.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"8\">B\u01b0\u1edbc 2: Nghi\u00ean c\u1ee9u s\u00e2u v\u00e0 l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e1c m\u1ed1i quan h\u1ec7 (Account Insights)<\/h3>\n<p data-path-to-node=\"9\">Trong B2B, m\u1ed9t quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u01b0\u1eddng c\u00f3 s\u1ef1 tham gia c\u1ee7a 6-10 ng\u01b0\u1eddi. B\u1ea1n kh\u00f4ng b\u00e1n cho m\u1ed9t &#8220;c\u00f4ng ty&#8221;, b\u1ea1n b\u00e1n cho m\u1ed9t &#8220;h\u1ed9i \u0111\u1ed3ng mua h\u00e0ng&#8221;.<\/p>\n<ul data-path-to-node=\"10\">\n<li>\n<p data-path-to-node=\"10,0,0\"><b data-path-to-node=\"10,0,0\" data-index-in-node=\"0\">X\u00e1c \u0111\u1ecbnh c\u00e1c vai tr\u00f2:<\/b> Ai l\u00e0 <b data-path-to-node=\"10,0,0\" data-index-in-node=\"28\">Champion<\/b> (ng\u01b0\u1eddi \u1ee7ng h\u1ed9 b\u1ea1n), ai l\u00e0 <b data-path-to-node=\"10,0,0\" data-index-in-node=\"63\">Decision Maker<\/b> (ng\u01b0\u1eddi k\u00fd duy\u1ec7t), v\u00e0 ai l\u00e0 <b data-path-to-node=\"10,0,0\" data-index-in-node=\"105\">Blocker<\/b> (ng\u01b0\u1eddi c\u00f3 th\u1ec3 ng\u0103n c\u1ea3n d\u1ef1 \u00e1n)?<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,1,0\"><b data-path-to-node=\"10,1,0\" data-index-in-node=\"0\">\u0110\u00e0o s\u00e2u Pain Points:<\/b> \u0110\u1eebng \u0111o\u00e1n m\u00f2. H\u00e3y \u0111\u1ecdc b\u00e1o c\u00e1o t\u00e0i ch\u00ednh n\u0103m c\u1ee7a h\u1ecd, xem c\u00e1c b\u00e0i ph\u1ecfng v\u1ea5n c\u1ee7a CEO tr\u00ean b\u00e1o ch\u00ed \u0111\u1ec3 bi\u1ebft h\u1ecd \u0111ang tr\u0103n tr\u1edf \u0111i\u1ec1u g\u00ec. T\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng, khi b\u1ea1n nh\u1eafc \u0111\u00fang m\u1ed9t v\u1ea5n \u0111\u1ec1 m\u00e0 doanh nghi\u1ec7p h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i trong bu\u1ed5i h\u1ecdp qu\u00fd, t\u1ef7 l\u1ec7 h\u1ecd l\u1eafng nghe b\u1ea1n s\u1ebd t\u0103ng l\u00ean 80%.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"11\">B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng n\u1ed9i dung &#8220;\u0111o ni \u0111\u00f3ng gi\u00e0y&#8221; (Personalized Content)<\/h3>\n<p data-path-to-node=\"12\">N\u1ed9i dung trong ABM kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng b\u00e0i blog chung chung. N\u00f3 ph\u1ea3i mang t\u00ednh gi\u1ea3i ph\u00e1p th\u1ef1c th\u1ee5 cho t\u1eebng t\u00e0i kho\u1ea3n.<\/p>\n<ul data-path-to-node=\"13\">\n<li>\n<p data-path-to-node=\"13,0,0\"><b data-path-to-node=\"13,0,0\" data-index-in-node=\"0\">C\u00e1 nh\u00e2n h\u00f3a t\u1eeb h\u00ecnh \u1ea3nh \u0111\u1ebfn s\u1ed1 li\u1ec7u:<\/b> Thay v\u00ec g\u1eedi m\u1ed9t b\u1ea3n Profile n\u0103ng l\u1ef1c d\u00e0y 50 trang, h\u00e3y g\u1eedi m\u1ed9t <b data-path-to-node=\"13,0,0\" data-index-in-node=\"100\">Landing Page ri\u00eang bi\u1ec7t<\/b> c\u00f3 logo c\u1ee7a h\u1ecd v\u00e0 ti\u00eau \u0111\u1ec1: <i data-path-to-node=\"13,0,0\" data-index-in-node=\"151\">&#8220;Gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u chi ph\u00ed v\u1eadn h\u00e0nh cho [T\u00ean C\u00f4ng Ty Kh\u00e1ch H\u00e0ng] trong n\u0103m 2026&#8221;<\/i>.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"13,1,0\"><b data-path-to-node=\"13,1,0\" data-index-in-node=\"0\">N\u1ed9i dung gi\u00e1 tr\u1ecb cao:<\/b> C\u00e1c b\u1ea3n Whitepaper, Ebook ho\u1eb7c b\u00e1o c\u00e1o chuy\u00ean s\u00e2u (Audit) d\u00e0nh ri\u00eang cho t\u00ecnh tr\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 s\u1ee9c n\u1eb7ng h\u01a1n m\u1ecdi l\u1eddi qu\u1ea3ng c\u00e1o.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"14\">B\u01b0\u1edbc 4: Tri\u1ec3n khai chi\u1ebfn d\u1ecbch \u0111a k\u00eanh \u0111\u1ed3ng b\u1ed9 (Multi-channel Execution)<\/h3>\n<p data-path-to-node=\"15\">\u0110\u1eebng ch\u1ec9 spam Email. H\u00e3y xu\u1ea5t hi\u1ec7n \u1edf m\u1ecdi n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n hi\u1ec7n di\u1ec7n, nh\u01b0ng v\u1edbi m\u1ed9t s\u1ef1 tinh t\u1ebf.<\/p>\n<ul data-path-to-node=\"16\">\n<li>\n<p data-path-to-node=\"16,0,0\"><b data-path-to-node=\"16,0,0\" data-index-in-node=\"0\">LinkedIn Ads (Account Targeting):<\/b> Ch\u1ea1y qu\u1ea3ng c\u00e1o ch\u1ec9 hi\u1ec3n th\u1ecb cho nh\u00e2n vi\u00ean c\u1ee7a \u0111\u00fang 10 c\u00f4ng ty trong danh s\u00e1ch m\u1ee5c ti\u00eau.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,1,0\"><b data-path-to-node=\"16,1,0\" data-index-in-node=\"0\">Direct Mail (Qu\u00e0 t\u1eb7ng tr\u1ef1c ti\u1ebfp):<\/b> M\u1ed9t cu\u1ed1n s\u00e1ch hay ho\u1eb7c m\u1ed9t m\u00f3n qu\u00e0 nh\u1ecf mang t\u00ednh c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn t\u1eadn v\u0103n ph\u00f2ng CEO k\u00e8m m\u1ed9t l\u00e1 th\u01b0 tay s\u1ebd t\u1ea1o \u1ea5n t\u01b0\u1ee3ng c\u1ef1c m\u1ea1nh.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,2,0\"><b data-path-to-node=\"16,2,0\" data-index-in-node=\"0\">S\u1ef1 ki\u1ec7n \u0111\u1ed9c b\u1ea3n:<\/b> T\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i Round-table (b\u00e0n tr\u00f2n) k\u00edn ch\u1ec9 d\u00e0nh cho 5-7 l\u00e3nh \u0111\u1ea1o c\u00f9ng ng\u00e0nh. \u0110\u00e2y l\u00e0 n\u01a1i x\u00e2y d\u1ef1ng l\u00f2ng tin (Trustworthiness) hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"17\">B\u01b0\u1edbc 5: \u0110o l\u01b0\u1eddng, t\u1ed1i \u01b0u v\u00e0 Sales Alignment<\/h3>\n<p data-path-to-node=\"18\">Kh\u00e1c v\u1edbi Marketing truy\u1ec1n th\u1ed1ng \u0111o l\u01b0\u1eddng b\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng Lead, ABM \u0111o l\u01b0\u1eddng b\u1eb1ng <b data-path-to-node=\"18\" data-index-in-node=\"79\">M\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp t\u00e0i kho\u1ea3n<\/b>.<\/p>\n<ul data-path-to-node=\"19\">\n<li>\n<p data-path-to-node=\"19,0,0\"><b data-path-to-node=\"19,0,0\" data-index-in-node=\"0\">Ch\u1ec9 s\u1ed1 quan tr\u1ecdng:<\/b> T\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i t\u1eeb c\u00e1c c\u1ea5p qu\u1ea3n l\u00fd (Engagement rate), th\u1eddi gian t\u01b0\u01a1ng t\u00e1c tr\u00ean web, v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 t\u1ed1c \u0111\u1ed9 di chuy\u1ec3n c\u1ee7a t\u00e0i kho\u1ea3n \u0111\u00f3 trong ph\u1ec5u b\u00e1n h\u00e0ng.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"19,1,0\"><b data-path-to-node=\"19,1,0\" data-index-in-node=\"0\">H\u1ecdp Sales &amp; Marketing \u0111\u1ecbnh k\u1ef3:<\/b> M\u1ed7i tu\u1ea7n, hai b\u1ed9 ph\u1eadn ph\u1ea3i ng\u1ed3i l\u1ea1i \u0111\u1ec3 tr\u1ea3 l\u1eddi: <i data-path-to-node=\"19,1,0\" data-index-in-node=\"79\">&#8220;T\u00e0i kho\u1ea3n A \u0111\u00e3 ph\u1ea3n h\u1ed3i ch\u01b0a? Ch\u00fang ta c\u1ea7n b\u1ed5 sung t\u00e0i li\u1ec7u g\u00ec \u0111\u1ec3 h\u1ed7 tr\u1ee3 Sales ch\u1ed1t deal n\u00e0y?&#8221;<\/i>. S\u1ef1 \u0111\u1ed3ng b\u1ed9 n\u00e0y (Sales alignment) ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 bi\u1ebfn ABM th\u00e0nh doanh thu th\u1ef1c t\u1ebf.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"15\">C\u00e1c l\u1ee3i \u00edch n\u1ed5i b\u1eadt c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ABM<\/h2>\n<figure id=\"attachment_2081\" aria-describedby=\"caption-attachment-2081\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-2081\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-2-7.jpg\" alt=\"2C\u00e1c l\u1ee3i \u00edch n\u1ed5i b\u1eadt c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ABM\" width=\"800\" height=\"600\"  title=\"ABM l\u00e0 g\u00ec? 5 b\u01b0\u1edbc tri\u1ec3n khai Marketing t\u1eadp trung cho B2B\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-2-7.jpg 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-2-7-300x225.jpg 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-2-7-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2081\" class=\"wp-caption-text\">C\u00e1c l\u1ee3i \u00edch n\u1ed5i b\u1eadt c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ABM<\/figcaption><\/figure>\n<p data-path-to-node=\"16\">T\u1ea1i sao c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn l\u1ea1i chuy\u1ec3n d\u1ecbch sang ABM m\u1ea1nh m\u1ebd \u0111\u1ebfn th\u1ebf?<\/p>\n<h3 data-path-to-node=\"4\">1. Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng &#8220;\u0111o ni \u0111\u00f3ng gi\u00e0y&#8221;<\/h3>\n<p data-path-to-node=\"5\">Thay v\u00ec spam, ABM t\u1ea1o ra s\u1ef1 th\u1ea5u hi\u1ec3u. Khi gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft \u0111\u00fang &#8220;n\u1ed7i \u0111au&#8221; c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p kh\u00e1ch h\u00e0ng, h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng. \u0110i\u1ec1u n\u00e0y gi\u00fap n\u00e2ng t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i cao g\u1ea5p nhi\u1ec1u l\u1ea7n so v\u1edbi email h\u00e0ng lo\u1ea1t.<\/p>\n<h3 data-path-to-node=\"6\">2. Minh b\u1ea1ch v\u1ec1 ROI v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0<\/h3>\n<p data-path-to-node=\"7\">V\u1edbi ABM, b\u1ea1n kh\u00f4ng c\u00f2n ph\u1ea3i &#8220;\u0111o\u00e1n&#8221; hi\u1ec7u qu\u1ea3. B\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c t\u1eebng \u0111\u1ed3ng ng\u00e2n s\u00e1ch chi cho t\u00e0i kho\u1ea3n n\u00e0o v\u00e0 ti\u1ebfn \u0111\u1ed9 ch\u1ed1t \u0111\u01a1n \u0111\u1ebfn \u0111\u00e2u. S\u1ed1 li\u1ec7u t\u1eeb th\u1ef1c t\u1ebf cho th\u1ea5y ABM mang l\u1ea1i t\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n (ROI) cao nh\u1ea5t trong c\u00e1c lo\u1ea1i h\u00ecnh Marketing B2B.<\/p>\n<h3 data-path-to-node=\"8\">3. T\u1ed1i \u01b0u gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (LTV)<\/h3>\n<p data-path-to-node=\"9\">ABM gi\u00fap b\u1ea1n th\u00e2m nh\u1eadp s\u00e2u v\u00e0o c\u00e1c ph\u00f2ng ban kh\u00e1c nhau c\u1ee7a m\u1ed9t t\u1eadp \u0111o\u00e0n. Khi \u0111\u00e3 tr\u1edf th\u00e0nh &#8220;\u0111\u1ed1i t\u00e1c tin c\u1eady&#8221; thay v\u00ec &#8220;ng\u01b0\u1eddi b\u00e1n h\u00e0ng&#8221;, vi\u1ec7c b\u00e1n th\u00eam (Upsell) hay b\u00e1n ch\u00e9o (Cross-sell) tr\u1edf n\u00ean c\u1ef1c k\u1ef3 d\u1ec5 d\u00e0ng, gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i.<\/p>\n<h2 data-path-to-node=\"19\">So s\u00e1nh ABM v\u00e0 Marketing truy\u1ec1n th\u1ed1ng (Inbound\/Outbound)<\/h2>\n<p data-path-to-node=\"20\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng so s\u00e1nh gi\u00fap b\u1ea1n th\u1ea5y r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t:<\/p>\n<table data-path-to-node=\"21\">\n<thead>\n<tr>\n<td><strong>\u0110\u1eb7c \u0111i\u1ec3m<\/strong><\/td>\n<td><strong>Marketing truy\u1ec1n th\u1ed1ng (Mass)<\/strong><\/td>\n<td><strong>Account-Based Marketing (ABM)<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"21,1,0,0\"><b data-path-to-node=\"21,1,0,0\" data-index-in-node=\"0\">\u0110\u1ed1i t\u01b0\u1ee3ng<\/b><\/span><\/td>\n<td><span data-path-to-node=\"21,1,1,0\">T\u1ec7p r\u1ed9ng, kh\u00f4ng x\u00e1c \u0111\u1ecbnh danh t\u00ednh<\/span><\/td>\n<td><span data-path-to-node=\"21,1,2,0\">Nh\u00f3m t\u00e0i kho\u1ea3n \u0111\u00edch c\u1ee5 th\u1ec3<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"21,2,0,0\"><b data-path-to-node=\"21,2,0,0\" data-index-in-node=\"0\">Th\u00f4ng \u0111i\u1ec7p<\/b><\/span><\/td>\n<td><span data-path-to-node=\"21,2,1,0\">Chung chung cho to\u00e0n th\u1ecb tr\u01b0\u1eddng<\/span><\/td>\n<td><span data-path-to-node=\"21,2,2,0\">C\u00e1 nh\u00e2n h\u00f3a s\u00e2u cho t\u1eebng doanh nghi\u1ec7p<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"21,3,0,0\"><b data-path-to-node=\"21,3,0,0\" data-index-in-node=\"0\">Ph\u1ed1i h\u1ee3p Sales<\/b><\/span><\/td>\n<td><span data-path-to-node=\"21,3,1,0\">Th\u01b0\u1eddng r\u1eddi r\u1ea1c, b\u00e0n giao Lead \u0111\u01a1n thu\u1ea7n<\/span><\/td>\n<td><span data-path-to-node=\"21,3,2,0\">Ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd (Sales Alignment)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"21,4,0,0\"><b data-path-to-node=\"21,4,0,0\" data-index-in-node=\"0\">Chu k\u1ef3 b\u00e1n h\u00e0ng<\/b><\/span><\/td>\n<td><span data-path-to-node=\"21,4,1,0\">D\u00e0i, nhi\u1ec1u b\u01b0\u1edbc l\u1ecdc<\/span><\/td>\n<td><span data-path-to-node=\"21,4,2,0\">Ng\u1eafn h\u01a1n do \u0111\u00e1nh \u0111\u00fang tr\u1ecdng t\u00e2m<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-path-to-node=\"24,0\">\n<h2 data-path-to-node=\"26\">C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ)<\/h2>\n<p data-path-to-node=\"27\"><b data-path-to-node=\"27\" data-index-in-node=\"0\">C\u00e2u h\u1ecfi 1: ABM c\u00f3 d\u00e0nh cho doanh nghi\u1ec7p nh\u1ecf (SME) kh\u00f4ng?<\/b><\/p>\n<p data-path-to-node=\"27\"><i data-path-to-node=\"27\" data-index-in-node=\"57\">Tr\u1ea3 l\u1eddi:<\/i> Ho\u00e0n to\u00e0n c\u00f3 th\u1ec3. Doanh nghi\u1ec7p nh\u1ecf v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n h\u1eb9p l\u1ea1i c\u00e0ng n\u00ean d\u00f9ng ABM \u0111\u1ec3 tr\u00e1nh d\u00e0n tr\u1ea3i, ch\u1ec9 c\u1ea7n t\u1eadp trung v\u00e0o 5-10 kh\u00e1ch h\u00e0ng &#8220;ru\u1ed9t&#8221; l\u00e0 \u0111\u1ee7 s\u1ed1ng kh\u1ecfe.<\/p>\n<p data-path-to-node=\"28\"><b data-path-to-node=\"28\" data-index-in-node=\"0\">C\u00e2u h\u1ecfi 2: C\u00f4ng c\u1ee5 n\u00e0o h\u1ed7 tr\u1ee3 tri\u1ec3n khai ABM t\u1ed1t nh\u1ea5t?<\/b><\/p>\n<p data-path-to-node=\"28\"><i data-path-to-node=\"28\" data-index-in-node=\"55\">Tr\u1ea3 l\u1eddi:<\/i> B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <b data-path-to-node=\"28\" data-index-in-node=\"83\">HubSpot<\/b>, <b data-path-to-node=\"28\" data-index-in-node=\"92\">Demandbase<\/b> ho\u1eb7c <b data-path-to-node=\"28\" data-index-in-node=\"108\">Terminus<\/b> \u0111\u1ec3 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n<p data-path-to-node=\"29\"><b data-path-to-node=\"29\" data-index-in-node=\"0\">C\u00e2u h\u1ecfi 3: Tri\u1ec3n khai ABM c\u00f3 an to\u00e0n cho b\u1ea3o m\u1eadt d\u1eef li\u1ec7u kh\u00f4ng?<\/b><\/p>\n<p data-path-to-node=\"29\"><i data-path-to-node=\"29\" data-index-in-node=\"64\">Tr\u1ea3 l\u1eddi:<\/i> R\u1ea5t an to\u00e0n. ABM d\u1ef1a tr\u00ean vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u00f4ng khai v\u00e0 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1ef1 nguy\u1ec7n cung c\u1ea5p (First-party data). Vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a gi\u00fap gi\u1ea3m b\u1edbt c\u00e1c email r\u00e1c (spam), t\u1ea1o m\u00f4i tr\u01b0\u1eddng ti\u1ebfp th\u1ecb v\u0103n minh v\u00e0 chuy\u00ean nghi\u1ec7p h\u01a1n.<\/p>\n<h2 data-path-to-node=\"31\">B\u01b0\u1edbc ti\u1ebfp theo cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/h2>\n<figure id=\"attachment_2083\" aria-describedby=\"caption-attachment-2083\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2083\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/4-2-5.jpg\" alt=\"B\u01b0\u1edbc ti\u1ebfp theo cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n\" width=\"800\" height=\"600\"  title=\"ABM l\u00e0 g\u00ec? 5 b\u01b0\u1edbc tri\u1ec3n khai Marketing t\u1eadp trung cho B2B\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/4-2-5.jpg 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/4-2-5-300x225.jpg 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/4-2-5-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2083\" class=\"wp-caption-text\">B\u01b0\u1edbc ti\u1ebfp theo cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/figcaption><\/figure>\n<p data-path-to-node=\"32\"><b data-path-to-node=\"32\" data-index-in-node=\"0\">ABM<\/b> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng, n\u00f3 l\u00e0 s\u1ef1 ti\u1ebfn h\u00f3a t\u1ea5t y\u1ebfu c\u1ee7a ng\u00e0nh Marketing B2B. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng thay v\u00ec s\u1ed1 l\u01b0\u1ee3ng, b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eefng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u00e0 mang l\u1ea1i doanh thu \u0111\u1ed9t ph\u00e1.<\/p>\n<p data-path-to-node=\"33\"><b data-path-to-node=\"33\" data-index-in-node=\"0\">B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 &#8220;s\u0103n c\u00e1 l\u1edbn&#8221; ch\u01b0a?<\/b><\/p>\n<p data-path-to-node=\"33\">H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c li\u1ec7t k\u00ea danh s\u00e1ch 10 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t ngay h\u00f4m nay. N\u1ebfu b\u1ea1n c\u1ea7n m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch chi ti\u1ebft h\u01a1n ho\u1eb7c t\u01b0 v\u1ea5n v\u1ec1 c\u00f4ng c\u1ee5 tri\u1ec3n khai, \u0111\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 1:1!<\/p>\n<p data-path-to-node=\"8\"><strong>\u0110\u1eebng d\u1eebng l\u1ea1i \u1edf \u0111\u00e2y! H\u00e3y truy c\u1eadp ngay kho t\u00e0i li\u1ec7u t\u1ea1i\u00a0GERU\u00a0\u0111\u1ec3 kh\u00e1m ph\u00e1 th\u00eam c\u00e1c b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7 qu\u1ea3n tr\u1ecb, c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 chi ti\u1ebft v\u1ec1 c\u00e1c ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay.<\/strong><\/p>\n<p data-path-to-node=\"9\"><strong><img decoding=\"async\" class=\"emoji lazyloaded\" title=\"Th\u1ecb Tr\u01b0\u1eddng Crypto 2025: 5 L\u00fd Do V\u1eabn H\u1ea5p D\u1eabn Nh\u00e0 \u0110\u1ea7u T\u01b0\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" alt=\"?\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" \/>\u00a0<a href=\"https:\/\/geru.edu.vn\/blog\/\">https:\/\/geru.edu.vn\/blog\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ABM (Account-Based Marketing) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 gi\u00e1 tr\u1ecb cao (target accounts) thay v\u00ec ti\u1ebfp c\u1eadn \u0111\u1ea1i tr\u00e0. B\u1eb1ng c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p cho t\u1eebng t\u00e0i kho\u1ea3n c\u1ee5 th\u1ec3, ABM gi\u00fap t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 th\u1eaft [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[127,51],"class_list":["post-2078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","tag-abm","tag-digital"],"wpmagazine_modules_lite_featured_media_urls":{"thumbnail":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-2-7-150x150.jpg",150,150,true],"cvmm-medium":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-2-7-300x300.jpg",300,300,true],"cvmm-medium-plus":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-2-7-305x207.jpg",305,207,true],"cvmm-portrait":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-2-7-400x600.jpg",400,600,true],"cvmm-medium-square":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-2-7-600x600.jpg",600,600,true],"cvmm-large":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-2-7.jpg",800,600,false],"cvmm-small":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-2-7-130x95.jpg",130,95,true],"full":["https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-2-7.jpg",800,600,false]},"categories_names":{"5":{"name":"Digital","link":"https:\/\/geru.edu.vn\/blog\/category\/digital\/"}},"tags_names":{"127":{"name":"ABM","link":"https:\/\/geru.edu.vn\/blog\/tag\/abm\/"},"51":{"name":"Digital","link":"https:\/\/geru.edu.vn\/blog\/tag\/digital\/"}},"comments_number":"0","_links":{"self":[{"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/posts\/2078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/comments?post=2078"}],"version-history":[{"count":1,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/posts\/2078\/revisions"}],"predecessor-version":[{"id":2084,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/posts\/2078\/revisions\/2084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/media\/2081"}],"wp:attachment":[{"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/media?parent=2078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/categories?post=2078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geru.edu.vn\/blog\/wp-json\/wp\/v2\/tags?post=2078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}