{"id":2144,"date":"2026-02-23T17:18:14","date_gmt":"2026-02-23T10:18:14","guid":{"rendered":"https:\/\/geru.edu.vn\/blog\/?p=2144"},"modified":"2026-02-23T15:07:01","modified_gmt":"2026-02-23T08:07:01","slug":"4-buoc-remarketing-giup-tang-30-ty-le-chuyen-doi","status":"publish","type":"post","link":"https:\/\/geru.edu.vn\/blog\/4-buoc-remarketing-giup-tang-30-ty-le-chuyen-doi\/","title":{"rendered":"4 b\u01b0\u1edbc Remarketing gi\u00fap t\u0103ng 30% t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i"},"content":{"rendered":"<p data-path-to-node=\"3\"><b data-path-to-node=\"1\" data-index-in-node=\"0\">Remarketing<\/b> (hay ti\u1ebfp th\u1ecb l\u1ea1i) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o nh\u1eafm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi website ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n nh\u01b0ng ch\u01b0a ho\u00e0n t\u1ea5t h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng <b data-path-to-node=\"1\" data-index-in-node=\"191\">qu\u1ea3ng c\u00e1o b\u00e1m \u0111u\u1ed5i<\/b>, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eafc nh\u1edb kh\u00e1ch h\u00e0ng v\u1ec1 <b data-path-to-node=\"1\" data-index-in-node=\"254\">\u00fd \u0111\u1ecbnh mua<\/b> ban \u0111\u1ea7u, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 gia t\u0103ng doanh thu m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/p>\n<h2 data-path-to-node=\"3\">Remarketing l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n tri\u1ec3n khai ngay?<\/h2>\n<figure id=\"attachment_2145\" aria-describedby=\"caption-attachment-2145\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2145\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/1-1.png\" alt=\"Remarketing l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n tri\u1ec3n khai ngay?\" width=\"800\" height=\"600\"  title=\"4 b\u01b0\u1edbc Remarketing gi\u00fap t\u0103ng 30% t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/1-1.png 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/1-1-300x225.png 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/1-1-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2145\" class=\"wp-caption-text\">Remarketing l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n tri\u1ec3n khai ngay?<\/figcaption><\/figure>\n<p data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\">Remarketing (Ti\u1ebfp th\u1ecb l\u1ea1i)<\/b> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u00e3 theo d\u00f5i (Pixel\/Tag) \u0111\u1ec3 nh\u1eadn di\u1ec7n v\u00e0 ti\u1ebfp c\u1eadn l\u1ea1i nh\u1eefng ng\u01b0\u1eddi d\u00f9ng t\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi website ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n. Thay v\u00ec qu\u1ea3ng b\u00e1 \u0111\u1ea1i tr\u00e0, Remarketing t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 <b data-path-to-node=\"3\" data-index-in-node=\"243\">\u00fd \u0111\u1ecbnh mua<\/b> r\u00f5 r\u00e0ng nh\u01b0ng ch\u01b0a ho\u00e0n t\u1ea5t giao d\u1ecbch.<\/p>\n<h3 data-path-to-node=\"4\">T\u1ea1i sao Remarketing l\u00e0 &#8220;v\u0169 kh\u00ed&#8221; bu\u1ed9c ph\u1ea3i c\u00f3?<\/h3>\n<p data-path-to-node=\"5\">Vi\u1ec7c tri\u1ec3n khai <b data-path-to-node=\"5\" data-index-in-node=\"16\">qu\u1ea3ng c\u00e1o b\u00e1m \u0111u\u1ed5i<\/b> gi\u00fap doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft tr\u1ef1c ti\u1ebfp 3 b\u00e0i to\u00e1n l\u1edbn:<\/p>\n<ul data-path-to-node=\"6\">\n<li>\n<p data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">X\u1eed l\u00fd h\u00e0nh vi r\u1eddi gi\u1ecf:<\/b> C\u00f3 t\u1edbi <b data-path-to-node=\"6,0,0\" data-index-in-node=\"30\">70%<\/b> kh\u00e1ch h\u00e0ng th\u00eam \u0111\u1ed3 v\u00e0o gi\u1ecf r\u1ed3i b\u1ecf \u0111i. Remarketing xu\u1ea5t hi\u1ec7n \u0111\u00fang l\u00fac \u0111\u1ec3 nh\u1eafc nh\u1edf ho\u1eb7c t\u1eb7ng \u01b0u \u0111\u00e3i, k\u00e9o h\u1ecd quay l\u1ea1i ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng ngay l\u1eadp t\u1ee9c.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">T\u1ed1i \u01b0u chi ph\u00ed &amp; ROI:<\/b> Chi ph\u00ed thuy\u1ebft ph\u1ee5c m\u1ed9t ng\u01b0\u1eddi \u0111\u00e3 bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u r\u1ebb h\u01a1n g\u1ea5p <b data-path-to-node=\"6,1,0\" data-index-in-node=\"83\">5-7 l\u1ea7n<\/b> so v\u1edbi vi\u1ec7c t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn (ROI) t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">Th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i l\u1ea1i:<\/b> Remarketing r\u00fat ng\u1eafn h\u00e0nh tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Facebook, Google hay YouTube, bi\u1ebfn ng\u01b0\u1eddi xem th\u00e0nh ng\u01b0\u1eddi mua.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"7,0\"><b data-path-to-node=\"7,0\" data-index-in-node=\"0\">T\u00f3m l\u1ea1i:<\/b> N\u1ebfu Marketing l\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i, th\u00ec Remarketing l\u00e0 <b data-path-to-node=\"7,0\" data-index-in-node=\"62\">ch\u1ed1t \u0111\u01a1n<\/b>. \u0110\u00e2y l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 kh\u00f4ng l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u00e3 chi ra tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n<h2 data-path-to-node=\"8\">H\u01b0\u1edbng d\u1eabn chi ti\u1ebft 4 b\u01b0\u1edbc Remarketing gi\u00fap t\u0103ng 30% t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/h2>\n<figure id=\"attachment_2146\" aria-describedby=\"caption-attachment-2146\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-2146\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-4.png\" alt=\"H\u01b0\u1edbng d\u1eabn chi ti\u1ebft 4 b\u01b0\u1edbc Remarketing gi\u00fap t\u0103ng 30% t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\" width=\"800\" height=\"600\"  title=\"4 b\u01b0\u1edbc Remarketing gi\u00fap t\u0103ng 30% t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-4.png 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-4-300x225.png 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-4-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2146\" class=\"wp-caption-text\">H\u01b0\u1edbng d\u1eabn chi ti\u1ebft 4 b\u01b0\u1edbc Remarketing gi\u00fap t\u0103ng 30% t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/figcaption><\/figure>\n<p data-path-to-node=\"3\">\u0110\u1ec3 chi\u1ebfn d\u1ecbch <b data-path-to-node=\"3\" data-index-in-node=\"14\">Remarketing<\/b> th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f4ng g\u00e2y kh\u00f3 ch\u1ecbu cho ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n c\u1ea7n tu\u00e2n th\u1ee7 quy tr\u00ecnh 4 b\u01b0\u1edbc chuy\u00ean nghi\u1ec7p sau:<\/p>\n<h3 data-path-to-node=\"4\">B\u01b0\u1edbc 1: C\u00e0i \u0111\u1eb7t m\u00e3 theo d\u00f5i (Pixel\/Tag)<\/h3>\n<p data-path-to-node=\"5\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1eb7t n\u1ec1n m\u00f3ng. B\u1ea1n c\u1ea7n ch\u00e8n c\u00e1c \u0111o\u1ea1n m\u00e3 (Pixel c\u1ee7a Facebook, Tag c\u1ee7a Google Ads) v\u00e0o th\u1ebb <code data-path-to-node=\"5\" data-index-in-node=\"100\">&lt;head&gt;<\/code> c\u1ee7a website.<\/p>\n<ul data-path-to-node=\"6\">\n<li>\n<p data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">T\u00e1c d\u1ee5ng:<\/b> \u0110o\u1ea1n m\u00e3 n\u00e0y \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t &#8220;m\u1eaft th\u1ea7n&#8221;, ghi l\u1ea1i ch\u00ednh x\u00e1c <b data-path-to-node=\"6,0,0\" data-index-in-node=\"73\">h\u00e0nh vi r\u1eddi gi\u1ecf<\/b> ho\u1eb7c nh\u1eefng trang c\u1ee5 th\u1ec3 m\u00e0 kh\u00e1ch \u0111\u00e3 xem.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">M\u1eb9o nh\u1ecf:<\/b> H\u00e3y s\u1eed d\u1ee5ng <i data-path-to-node=\"6,1,0\" data-index-in-node=\"21\">Google Tag Manager<\/i> \u0111\u1ec3 qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c m\u00e3 n\u00e0y m\u1ed9t c\u00e1ch g\u1ecdn g\u00e0ng m\u00e0 kh\u00f4ng l\u00e0m ch\u1eadm t\u1ed1c \u0111\u1ed9 t\u1ea3i trang.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"7\">B\u01b0\u1edbc 2: Ph\u00e2n lo\u1ea1i t\u1ec7p kh\u00e1ch h\u00e0ng (Custom Audience)<\/h3>\n<p data-path-to-node=\"8\">Sai l\u1ea7m l\u1edbn nh\u1ea5t l\u00e0 ch\u1ea1y m\u1ed9t qu\u1ea3ng c\u00e1o cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. H\u00e3y chia nh\u1ecf <b data-path-to-node=\"8\" data-index-in-node=\"74\">t\u1ec7p kh\u00e1ch h\u00e0ng<\/b> d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 nhi\u1ec7t t\u00ecnh c\u1ee7a h\u1ecd:<\/p>\n<ul data-path-to-node=\"9\">\n<li>\n<p data-path-to-node=\"9,0,0\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">Nh\u00f3m 1 (M\u1edbi bi\u1ebft):<\/b> Ch\u1ec9 m\u1edbi xem trang ch\u1ee7 ho\u1eb7c blog.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,1,0\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\">Nh\u00f3m 2 (\u0110\u00e3 quan t\u00e2m):<\/b> Xem trang s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 tr\u00ean 30 gi\u00e2y.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,2,0\"><b data-path-to-node=\"9,2,0\" data-index-in-node=\"0\">Nh\u00f3m 3 (\u00dd \u0111\u1ecbnh mua c\u1ef1c cao):<\/b> \u0110\u00e3 th\u00eam h\u00e0ng v\u00e0o gi\u1ecf nh\u01b0ng ch\u01b0a thanh to\u00e1n.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"10\">B\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf th\u00f4ng \u0111i\u1ec7p &#8220;ch\u1ea1m&#8221; \u0111\u00fang n\u1ed7i \u0111au<\/h3>\n<p data-path-to-node=\"11\">N\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ea7n t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1eebng t\u1ec7p \u1edf B\u01b0\u1edbc 2:<\/p>\n<ul data-path-to-node=\"12\">\n<li>\n<p data-path-to-node=\"12,0,0\"><b data-path-to-node=\"12,0,0\" data-index-in-node=\"0\">V\u1edbi nh\u00f3m b\u1ecf gi\u1ecf h\u00e0ng:<\/b> \u0110\u00e1nh m\u1ea1nh v\u00e0o l\u1ee3i \u00edch kinh t\u1ebf. H\u00e3y t\u1eb7ng h\u1ecd m\u00e3 gi\u1ea3m gi\u00e1 5-10% ho\u1eb7c FREESHIP \u0111\u1ec3 k\u00edch c\u1ea7u ngay l\u1eadp t\u1ee9c.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,1,0\"><b data-path-to-node=\"12,1,0\" data-index-in-node=\"0\">V\u1edbi nh\u00f3m \u0111ang t\u00ecm hi\u1ec3u:<\/b> S\u1eed d\u1ee5ng <b data-path-to-node=\"12,1,0\" data-index-in-node=\"32\">remarketing video<\/b> quay c\u1eadn c\u1ea3nh s\u1ea3n ph\u1ea9m ho\u1eb7c feedback kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ee7ng c\u1ed1 ni\u1ec1m tin.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"13\">B\u01b0\u1edbc 4: Thi\u1ebft l\u1eadp Retargeting Funnel v\u00e0 t\u1ed1i \u01b0u<\/h3>\n<p data-path-to-node=\"14\">\u0110\u1eebng ch\u1ec9 \u0111\u1ee9ng m\u1ed9t ch\u1ed7, h\u00e3y t\u1ea1o m\u1ed9t <b data-path-to-node=\"14\" data-index-in-node=\"35\">retargeting funnel<\/b> \u0111a k\u00eanh (Facebook, Google, Instagram).<\/p>\n<ul data-path-to-node=\"15\">\n<li>\n<p data-path-to-node=\"15,0,0\"><b data-path-to-node=\"15,0,0\" data-index-in-node=\"0\">L\u01b0u \u00fd quan tr\u1ecdng:<\/b> C\u1ea7n gi\u1edbi h\u1ea1n t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb (Frequency Capping). N\u1ebfu m\u1ed9t ng\u01b0\u1eddi th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n qu\u00e1 5 l\u1ea7n\/ng\u00e0y, h\u1ecd s\u1ebd chuy\u1ec3n t\u1eeb tr\u1ea1ng th\u00e1i &#8220;quan t\u00e2m&#8221; sang &#8220;b\u1ef1c b\u1ed9i&#8221;.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"17\">3 l\u1ee3i \u00edch n\u1ed5i b\u1eadt c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb l\u1ea1i<\/h2>\n<p data-path-to-node=\"18\">T\u1ea1i sao c\u00e1c chuy\u00ean gia Marketing h\u00e0ng \u0111\u1ea7u lu\u00f4n \u01b0u ti\u00ean x\u00e2y d\u1ef1ng <b data-path-to-node=\"18\" data-index-in-node=\"64\">retargeting funnel<\/b>?<\/p>\n<ul data-path-to-node=\"19\">\n<li>\n<p data-path-to-node=\"19,0,0\"><b data-path-to-node=\"19,0,0\" data-index-in-node=\"0\">C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng:<\/b> Thay v\u00ec qu\u1ea3ng c\u00e1o chung chung, b\u1ea1n \u0111\u01b0a \u0111\u00fang th\u1ee9 kh\u00e1ch h\u00e0ng \u0111ang c\u1ea7n. Khi kh\u00e1ch th\u1ea5y l\u1ea1i \u0111\u00fang \u0111\u00f4i gi\u00e0y m\u00ecnh v\u1eeba xem k\u00e8m m\u1ed9t l\u1eddi m\u1eddi g\u1ecdi h\u1ea5p d\u1eabn, t\u1ef7 l\u1ec7 h\u1ecd click v\u00e0o l\u00e0 c\u1ef1c k\u1ef3 cao.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"19,1,0\"><b data-path-to-node=\"19,1,0\" data-index-in-node=\"0\">Th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i l\u1ea1i b\u1ec1n v\u1eefng:<\/b> <b data-path-to-node=\"19,1,0\" data-index-in-node=\"34\">Remarketing<\/b> gi\u00fap duy tr\u00ec s\u1ee3i d\u00e2y li\u00ean k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng c\u0169. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y th\u01b0\u1eddng c\u00f3 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh cao h\u01a1n v\u00e0 d\u1ec5 d\u00e0ng ch\u1ea5p nh\u1eadn c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a b\u1ea1n h\u01a1n.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"19,2,0\"><b data-path-to-node=\"19,2,0\" data-index-in-node=\"0\">\u0110o l\u01b0\u1eddng v\u00e0 ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch tuy\u1ec7t \u0111\u1ed1i:<\/b> B\u1ea1n s\u1ebd bi\u1ebft ch\u00ednh x\u00e1c s\u1ed1 ti\u1ec1n b\u1ecf ra cho t\u1ec7p <b data-path-to-node=\"19,2,0\" data-index-in-node=\"87\">custom audience<\/b> mang v\u1ec1 bao nhi\u00eau \u0111\u01a1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n lo\u1ea1i b\u1ecf nh\u1eefng k\u00eanh k\u00e9m hi\u1ec7u qu\u1ea3 v\u00e0 t\u1eadp trung ng\u00e2n s\u00e1ch v\u00e0o n\u01a1i ra ti\u1ec1n.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"16\">So s\u00e1nh Remarketing v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c<\/h2>\n<figure id=\"attachment_2147\" aria-describedby=\"caption-attachment-2147\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-2147\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/3-2.png\" alt=\"So s\u00e1nh Remarketing v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c\" width=\"800\" height=\"600\"  title=\"4 b\u01b0\u1edbc Remarketing gi\u00fap t\u0103ng 30% t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/3-2.png 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/3-2-300x225.png 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/3-2-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2147\" class=\"wp-caption-text\">So s\u00e1nh Remarketing v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c<\/figcaption><\/figure>\n<p>\u0110\u1ec3 gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan, h\u00e3y xem b\u1ea3ng so s\u00e1nh d\u01b0\u1edbi \u0111\u00e2y gi\u1eefa <b data-path-to-node=\"3\" data-index-in-node=\"71\">Remarketing<\/b> v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (Paid Ads) th\u00f4ng th\u01b0\u1eddng:<\/p>\n<table data-path-to-node=\"17\">\n<thead>\n<tr>\n<td><strong>Ti\u00eau ch\u00ed<\/strong><\/td>\n<td><strong>Remarketing (Ti\u1ebfp th\u1ecb l\u1ea1i)<\/strong><\/td>\n<td><strong>Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm (Search Ads)<\/strong><\/td>\n<td><strong>Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (Display Ads)<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"17,1,0,0\"><b data-path-to-node=\"17,1,0,0\" data-index-in-node=\"0\">\u0110\u1ed1i t\u01b0\u1ee3ng<\/b><\/span><\/td>\n<td><span data-path-to-node=\"17,1,1,0\">Kh\u00e1ch \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c<\/span><\/td>\n<td><span data-path-to-node=\"17,1,2,0\">Kh\u00e1ch \u0111ang t\u00ecm t\u1eeb kh\u00f3a<\/span><\/td>\n<td><span data-path-to-node=\"17,1,3,0\">Kh\u00e1ch h\u00e0ng m\u1edbi theo s\u1edf th\u00edch<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"17,2,0,0\"><b data-path-to-node=\"17,2,0,0\" data-index-in-node=\"0\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/b><\/span><\/td>\n<td><span data-path-to-node=\"17,2,1,0\">R\u1ea5t cao (Target s\u00e2u)<\/span><\/td>\n<td><span data-path-to-node=\"17,2,2,0\">Trung b\u00ecnh &#8211; Cao<\/span><\/td>\n<td><span data-path-to-node=\"17,2,3,0\">Th\u1ea5p &#8211; Trung b\u00ecnh<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"17,3,0,0\"><b data-path-to-node=\"17,3,0,0\" data-index-in-node=\"0\">Chi ph\u00ed m\u1ed7i \u0111\u01a1n<\/b><\/span><\/td>\n<td><span data-path-to-node=\"17,3,1,0\">Th\u1ea5p nh\u1ea5t<\/span><\/td>\n<td><span data-path-to-node=\"17,3,2,0\">Trung b\u00ecnh<\/span><\/td>\n<td><span data-path-to-node=\"17,3,3,0\">Cao<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"17,4,0,0\"><b data-path-to-node=\"17,4,0,0\" data-index-in-node=\"0\">M\u1ee5c \u0111\u00edch ch\u00ednh<\/b><\/span><\/td>\n<td><span data-path-to-node=\"17,4,1,0\">Ch\u1ed1t \u0111\u01a1n, gi\u1eef ch\u00e2n kh\u00e1ch<\/span><\/td>\n<td><span data-path-to-node=\"17,4,2,0\">T\u00ecm ki\u1ebfm nhu c\u1ea7u m\u1edbi<\/span><\/td>\n<td><span data-path-to-node=\"17,4,3,0\">T\u0103ng \u0111\u1ed9 ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 data-path-to-node=\"22\">C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ)<\/h2>\n<p data-path-to-node=\"10\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng th\u1eafc m\u1eafc ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p th\u01b0\u1eddng g\u1eb7p khi b\u1eaft \u0111\u1ea7u tri\u1ec3n khai qu\u1ea3ng c\u00e1o b\u00e1m \u0111u\u1ed5i:<\/p>\n<p data-path-to-node=\"11\"><b data-path-to-node=\"11\" data-index-in-node=\"0\">H\u1ecfi: Remarketing c\u00f3 g\u00e2y phi\u1ec1n cho kh\u00e1ch h\u00e0ng kh\u00f4ng?<\/b> <b data-path-to-node=\"11\" data-index-in-node=\"52\">Tr\u1ea3 l\u1eddi:<\/b> Ch\u1ec9 g\u00e2y phi\u1ec1n khi b\u1ea1n c\u00e0i \u0111\u1eb7t t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb qu\u00e1 d\u00e0y. B\u00ed quy\u1ebft l\u00e0 h\u00e3y thi\u1ebft l\u1eadp <b data-path-to-node=\"11\" data-index-in-node=\"144\">Frequency Capping<\/b> (Gi\u1edbi h\u1ea1n t\u1ea7n su\u1ea5t) kho\u1ea3ng 3-5 l\u1ea7n\/ng\u00e0y. \u0110i\u1ec1u n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n di\u1ec7n v\u1eeba \u0111\u1ee7 \u0111\u1ec3 nh\u1eafc nh\u1edb nh\u1eb9 nh\u00e0ng m\u00e0 kh\u00f4ng l\u00e0m kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y b\u1ecb &#8220;theo d\u00f5i&#8221; qu\u00e1 m\u1ee9c.<\/p>\n<p data-path-to-node=\"12\"><b data-path-to-node=\"12\" data-index-in-node=\"0\">H\u1ecfi: T\u1ec7p kh\u00e1ch h\u00e0ng bao nhi\u00eau ng\u01b0\u1eddi th\u00ec m\u1edbi ch\u1ea1y \u0111\u01b0\u1ee3c Remarketing?<\/b> <b data-path-to-node=\"12\" data-index-in-node=\"67\">Tr\u1ea3 l\u1eddi:<\/b> T\u00f9y n\u1ec1n t\u1ea3ng, nh\u01b0ng th\u00f4ng th\u01b0\u1eddng b\u1ea1n c\u1ea7n t\u1ed1i thi\u1ec3u 100 ng\u01b0\u1eddi (v\u1edbi Google Display Network) v\u00e0 1.000 ng\u01b0\u1eddi (v\u1edbi Google Search) trong danh s\u00e1ch <b data-path-to-node=\"12\" data-index-in-node=\"217\">custom audience<\/b>. V\u1edbi Facebook, t\u1ec7p ch\u1ec9 c\u1ea7n v\u00e0i tr\u0103m ng\u01b0\u1eddi l\u00e0 \u0111\u00e3 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u, nh\u01b0ng t\u1ec7p c\u00e0ng l\u1edbn (tr\u00ean 1.000 ng\u01b0\u1eddi) th\u00ec m\u00e1y h\u1ecdc s\u1ebd t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p data-path-to-node=\"13\"><b data-path-to-node=\"13\" data-index-in-node=\"0\">H\u1ecfi: Remarketing video c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 h\u01a1n h\u00ecnh \u1ea3nh kh\u00f4ng?<\/b> <b data-path-to-node=\"13\" data-index-in-node=\"63\">Tr\u1ea3 l\u1eddi:<\/b> <b data-path-to-node=\"13\" data-index-in-node=\"72\">Ch\u1eafc ch\u1eafn l\u00e0 c\u00f3.<\/b> <b data-path-to-node=\"13\" data-index-in-node=\"89\">Remarketing video<\/b> gi\u00fap truy\u1ec1n t\u1ea3i c\u1ea3m x\u00fac, t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c \u0111\u00e1nh gi\u00e1 th\u1ef1c t\u1ebf (feedback) m\u1ed9t c\u00e1ch sinh \u0111\u1ed9ng h\u01a1n h\u1eb3n. Video c\u00f3 kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng l\u00e2u h\u01a1n, t\u1eeb \u0111\u00f3 c\u1ee7ng c\u1ed1 <b data-path-to-node=\"13\" data-index-in-node=\"275\">\u00fd \u0111\u1ecbnh mua<\/b> m\u1ea1nh m\u1ebd h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c banner \u1ea3nh t\u0129nh th\u00f4ng th\u01b0\u1eddng.<\/p>\n<h2 data-path-to-node=\"27\">K\u1ebft b\u00e0i<\/h2>\n<figure id=\"attachment_2148\" aria-describedby=\"caption-attachment-2148\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2148\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/4-2.png\" alt=\"K\u1ebft b\u00e0i\" width=\"800\" height=\"600\"  title=\"4 b\u01b0\u1edbc Remarketing gi\u00fap t\u0103ng 30% t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/4-2.png 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/4-2-300x225.png 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/4-2-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2148\" class=\"wp-caption-text\">K\u1ebft b\u00e0i<\/figcaption><\/figure>\n<p data-path-to-node=\"28\"><b data-path-to-node=\"28\" data-index-in-node=\"0\">Remarketing<\/b> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5, \u0111\u00f3 l\u00e0 ngh\u1ec7 thu\u1eadt th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111\u1ec3 mang \u0111\u1ebfn cho h\u1ecd c\u01a1 h\u1ed9i th\u1ee9 hai s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m h\u1ecd y\u00eau th\u00edch. V\u1edbi 4 b\u01b0\u1edbc chu\u1ea9n ch\u1ec9nh v\u00e0 vi\u1ec7c t\u1ed1i \u01b0u <b data-path-to-node=\"28\" data-index-in-node=\"178\">t\u1ec7p kh\u00e1ch h\u00e0ng<\/b> k\u1ef9 l\u01b0\u1ee1ng, vi\u1ec7c t\u0103ng 30% doanh thu ho\u00e0n to\u00e0n n\u1eb1m trong t\u1ea7m tay b\u1ea1n.<\/p>\n<p data-path-to-node=\"29\"><b data-path-to-node=\"29\" data-index-in-node=\"0\">B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng &#8220;h\u1ed3i sinh&#8221; nh\u1eefng gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf r\u01a1i ch\u01b0a?<\/b> Li\u00ean h\u1ec7 ngay v\u1edbi \u0111\u1ed9i ng\u0169 chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng Remarketing t\u1ef1 \u0111\u1ed9ng ngay h\u00f4m nay!<\/p>\n<p data-path-to-node=\"8\"><strong>\u0110\u1eebng d\u1eebng l\u1ea1i \u1edf \u0111\u00e2y! H\u00e3y truy c\u1eadp ngay kho t\u00e0i li\u1ec7u t\u1ea1i\u00a0GERU\u00a0\u0111\u1ec3 kh\u00e1m ph\u00e1 th\u00eam c\u00e1c b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7 qu\u1ea3n tr\u1ecb, c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 chi ti\u1ebft v\u1ec1 c\u00e1c ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay.<\/strong><\/p>\n<p data-path-to-node=\"9\"><strong><img decoding=\"async\" class=\"emoji lazyloaded\" title=\"Th\u1ecb Tr\u01b0\u1eddng Crypto 2025: 5 L\u00fd Do V\u1eabn H\u1ea5p D\u1eabn Nh\u00e0 \u0110\u1ea7u T\u01b0\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" alt=\"?\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" \/>\u00a0<a href=\"https:\/\/geru.edu.vn\/blog\/\">https:\/\/geru.edu.vn\/blog\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remarketing (hay ti\u1ebfp th\u1ecb l\u1ea1i) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o nh\u1eafm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi website ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n nh\u01b0ng ch\u01b0a ho\u00e0n t\u1ea5t h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o b\u00e1m \u0111u\u1ed5i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eafc nh\u1edb kh\u00e1ch h\u00e0ng v\u1ec1 \u00fd \u0111\u1ecbnh mua ban [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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