{"id":2179,"date":"2026-02-26T14:36:10","date_gmt":"2026-02-26T07:36:10","guid":{"rendered":"https:\/\/geru.edu.vn\/blog\/?p=2179"},"modified":"2026-02-25T15:16:13","modified_gmt":"2026-02-25T08:16:13","slug":"5-buoc-a-b-testing-facebook-giup-x2-doanh-so-nam-2026","status":"publish","type":"post","link":"https:\/\/geru.edu.vn\/blog\/5-buoc-a-b-testing-facebook-giup-x2-doanh-so-nam-2026\/","title":{"rendered":"5 b\u01b0\u1edbc A\/B Testing Facebook gi\u00fap x2 doanh s\u1ed1 n\u0103m 2026"},"content":{"rendered":"<p><b data-path-to-node=\"1\" data-index-in-node=\"0\">A\/B Testing Facebook<\/b> l\u00e0 ph\u01b0\u01a1ng ph\u00e1p chia nh\u1ecf \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o kh\u00e1c nhau, t\u1eeb \u0111\u00f3 t\u00ecm ra n\u1ed9i dung hi\u1ec7u qu\u1ea3 nh\u1ea5t. Vi\u1ec7c \u00e1p d\u1ee5ng <b data-path-to-node=\"1\" data-index-in-node=\"162\">ki\u1ec3m th\u1eed A\/B<\/b> chu\u1ea9n x\u00e1c gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u chi ph\u00ed, c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 ROAS v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf thay v\u00ec c\u1ea3m t\u00ednh.<\/p>\n<h2 data-path-to-node=\"3\">A\/B Testing Facebook l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao l\u1ea1i quan tr\u1ecdng?<\/h2>\n<figure id=\"attachment_2180\" aria-describedby=\"caption-attachment-2180\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2180\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/1-2.png\" alt=\"A\/B Testing Facebook l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao l\u1ea1i quan tr\u1ecdng?\" width=\"800\" height=\"600\"  title=\"5 b\u01b0\u1edbc A\/B Testing Facebook gi\u00fap x2 doanh s\u1ed1 n\u0103m 2026\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/1-2.png 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/1-2-300x225.png 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/1-2-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2180\" class=\"wp-caption-text\">A\/B Testing Facebook l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao l\u1ea1i quan tr\u1ecdng?<\/figcaption><\/figure>\n<p data-path-to-node=\"4\">Trong k\u1ef7 nguy\u00ean qu\u1ea3ng c\u00e1o 2026, khi thu\u1eadt to\u00e1n AI c\u1ee7a Meta ng\u00e0y c\u00e0ng th\u00f4ng minh, <b data-path-to-node=\"4\" data-index-in-node=\"81\">A\/B Testing Facebook<\/b> (hay c\u00f2n g\u1ecdi l\u00e0 <i data-path-to-node=\"4\" data-index-in-node=\"118\">split testing<\/i>) kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 thay \u0111\u1ed5i m\u00e0u s\u1eafc n\u00fat b\u1ea5m. \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh so s\u00e1nh hai ho\u1eb7c nhi\u1ec1u phi\u00ean b\u1ea3n qu\u1ea3ng c\u00e1o (Chi\u1ebfn d\u1ecbch A v\u00e0 Chi\u1ebfn d\u1ecbch B) \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh phi\u00ean b\u1ea3n n\u00e0o mang l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.<\/p>\n<h3 data-path-to-node=\"5\">T\u00e1c d\u1ee5ng v\u00e0 l\u1ee3i \u00edch c\u1ed1t l\u00f5i:<\/h3>\n<ul data-path-to-node=\"6\">\n<li>\n<p data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">T\u00ecm ra Creative Variants chi\u1ebfn th\u1eafng:<\/b> X\u00e1c \u0111\u1ecbnh video hay h\u00ecnh \u1ea3nh n\u00e0o thu h\u00fat ng\u01b0\u1eddi d\u00f9ng d\u1eebng l\u1ea1i xem (Thumb-stop ratio).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">Kh\u1eafc ph\u1ee5c Ad Fatigue:<\/b> Nh\u1eadn di\u1ec7n s\u1edbm t\u00ecnh tr\u1ea1ng &#8220;b\u00e3o h\u00f2a qu\u1ea3ng c\u00e1o&#8221; \u0111\u1ec3 k\u1ecbp th\u1eddi thay \u0111\u1ed5i n\u1ed9i dung, tr\u00e1nh l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">T\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o (ROAS improvement):<\/b> T\u1eadp trung ng\u00e2n s\u00e1ch v\u00e0o nh\u1eefng nh\u00f3m \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t, lo\u1ea1i b\u1ecf c\u00e1c nh\u00f3m k\u00e9m hi\u1ec7u qu\u1ea3.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,3,0\"><b data-path-to-node=\"6,3,0\" data-index-in-node=\"0\">Targeting Expansion:<\/b> Th\u1eed nghi\u1ec7m c\u00e1c t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi (Broad vs. Interest) \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng l\u00e0m t\u0103ng CPA.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"8\">H\u01b0\u1edbng d\u1eabn chi ti\u1ebft 5 b\u01b0\u1edbc tri\u1ec3n khai A\/B Testing Facebook 2026<\/h2>\n<p data-path-to-node=\"4\">\u0110\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau x2 doanh s\u1ed1, b\u1ea1n kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n ki\u1ec3m th\u1eed m\u1ed9t c\u00e1ch c\u1ea3m t\u00ednh. Quy tr\u00ecnh 5 b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a thu\u1eadt to\u00e1n h\u1ecdc m\u00e1y (Machine Learning) c\u1ee7a Meta:<\/p>\n<h3 data-path-to-node=\"5\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh bi\u1ebfn th\u1ec3 th\u1eed nghi\u1ec7m (Isolated Variable)<\/h3>\n<p data-path-to-node=\"6\">Sai l\u1ea7m l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c Marketer l\u00e0 thay \u0111\u1ed5i c\u1ea3 h\u00ecnh \u1ea3nh l\u1eabn ti\u00eau \u0111\u1ec1 trong m\u1ed9t b\u00e0i test. \u0110\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c, b\u1ea1n ch\u1ec9 \u0111\u01b0\u1ee3c ch\u1ecdn <b data-path-to-node=\"6\" data-index-in-node=\"133\">duy nh\u1ea5t m\u1ed9t bi\u1ebfn s\u1ed1<\/b>:<\/p>\n<ul data-path-to-node=\"7\">\n<li>\n<p data-path-to-node=\"7,0,0\"><b data-path-to-node=\"7,0,0\" data-index-in-node=\"0\">Creative (N\u1ed9i dung):<\/b> Th\u1eed nghi\u1ec7m gi\u1eefa video ng\u1eafn (Reels) v\u00e0 h\u00ecnh \u1ea3nh \u0111\u01a1n, ho\u1eb7c gi\u1eefa hai phong c\u00e1ch thi\u1ebft k\u1ebf kh\u00e1c nhau.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"7,1,0\"><b data-path-to-node=\"7,1,0\" data-index-in-node=\"0\">Headline (Ti\u00eau \u0111\u1ec1):<\/b> So s\u00e1nh gi\u1eefa ti\u00eau \u0111\u1ec1 \u0111\u00e1nh v\u00e0o &#8220;n\u1ed7i s\u1ee3&#8221; (Pain point) v\u00e0 ti\u00eau \u0111\u1ec1 \u0111\u00e1nh v\u00e0o &#8220;l\u1ee3i \u00edch&#8221; (Benefit).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"7,2,0\"><b data-path-to-node=\"7,2,0\" data-index-in-node=\"0\">Audience (\u0110\u1ed1i t\u01b0\u1ee3ng):<\/b> Th\u1eed nghi\u1ec7m t\u1ec7p Broad (R\u1ed9ng) so v\u1edbi t\u1ec7p Interest (S\u1edf th\u00edch) ho\u1eb7c Lookalike (T\u01b0\u01a1ng \u0111\u1ed3ng).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"7,3,0\"><b data-path-to-node=\"7,3,0\" data-index-in-node=\"0\">M\u1eb9o chuy\u00ean gia:<\/b> N\u0103m 2026, h\u00e3y \u01b0u ti\u00ean th\u1eed nghi\u1ec7m <b data-path-to-node=\"7,3,0\" data-index-in-node=\"49\">Creative Variants<\/b> v\u00ec thu\u1eadt to\u00e1n Meta hi\u1ec7n t\u1ea1i &#8220;nh\u1eafm m\u1ee5c ti\u00eau b\u1eb1ng n\u1ed9i dung&#8221; (Content is the targeting).<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"8\">B\u01b0\u1edbc 2: Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau chi\u1ebfn th\u1eafng (North Star Metric)<\/h3>\n<p data-path-to-node=\"9\">\u0110\u1eebng nh\u00ecn v\u00e0o qu\u00e1 nhi\u1ec1u ch\u1ec9 s\u1ed1 c\u00f9ng l\u00fac. H\u00e3y ch\u1ecdn m\u1ed9t <b data-path-to-node=\"9\" data-index-in-node=\"54\">KPI quy\u1ebft \u0111\u1ecbnh<\/b> duy nh\u1ea5t \u0111\u1ec3 h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng t\u1ed1i \u01b0u:<\/p>\n<ul data-path-to-node=\"10\">\n<li>\n<p data-path-to-node=\"10,0,0\"><b data-path-to-node=\"10,0,0\" data-index-in-node=\"0\">Cost per Purchase (Chi ph\u00ed\/\u0110\u01a1n h\u00e0ng):<\/b> D\u00e0nh cho c\u00e1c chi\u1ebfn d\u1ecbch chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c ti\u1ebfp.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,1,0\"><b data-path-to-node=\"10,1,0\" data-index-in-node=\"0\">ROAS (L\u1ee3i nhu\u1eadn tr\u00ean chi ti\u00eau qu\u1ea3ng c\u00e1o):<\/b> Ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 kinh doanh th\u1ef1c t\u1ebf.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,2,0\"><b data-path-to-node=\"10,2,0\" data-index-in-node=\"0\">L\u01b0u \u00fd:<\/b> Ch\u1ec9 s\u1ed1 ph\u1ee5 nh\u01b0 CTR hay CPC ch\u1ec9 d\u00f9ng \u0111\u1ec3 tham kh\u1ea3o, kh\u00f4ng d\u00f9ng \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh th\u1eafng thua trong b\u00e0i A\/B Test.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"11\">B\u01b0\u1edbc 3: C\u1ea5u h\u00ecnh c\u00f4ng c\u1ee5 &#8220;A\/B Test&#8221; tr\u00ean Meta Ads Manager<\/h3>\n<p data-path-to-node=\"12\">Thay v\u00ec t\u1ef1 t\u1ea1o hai nh\u00f3m qu\u1ea3ng c\u00e1o th\u1ee7 c\u00f4ng (d\u1ec5 b\u1ecb ch\u1ed3ng ch\u00e9o \u0111\u1ed1i t\u01b0\u1ee3ng), b\u1ea1n n\u00ean s\u1eed d\u1ee5ng t\u00ednh n\u0103ng <b data-path-to-node=\"12\" data-index-in-node=\"99\">Experiments<\/b> ch\u00ednh th\u1ee9c c\u1ee7a Meta:<\/p>\n<ul data-path-to-node=\"13\">\n<li>\n<p data-path-to-node=\"13,0,0\"><b data-path-to-node=\"13,0,0\" data-index-in-node=\"0\">Ch\u1ed1ng ch\u1ed3ng ch\u00e9o (No Audience Overlap):<\/b> Meta s\u1ebd chia t\u1ec7p kh\u00e1ch h\u00e0ng th\u00e0nh hai nh\u00f3m t\u00e1ch bi\u1ec7t ho\u00e0n to\u00e0n. Nh\u00f3m A s\u1ebd kh\u00f4ng bao gi\u1edd nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a nh\u00f3m B v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"13,1,0\"><b data-path-to-node=\"13,1,0\" data-index-in-node=\"0\">C\u1ea5u h\u00ecnh:<\/b> B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn &#8220;Duplicate&#8221; m\u1ed9t chi\u1ebfn d\u1ecbch hi\u1ec7n c\u00f3 \u0111\u1ec3 t\u1ea1o bi\u1ebfn th\u1ec3 m\u1edbi, gi\u00fap \u0111\u1ea3m b\u1ea3o m\u1ecdi y\u1ebfu t\u1ed1 kh\u00e1c (v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb, ng\u00e2n s\u00e1ch t\u1ed5ng) \u0111\u1ec1u t\u01b0\u01a1ng \u0111\u1ed3ng.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"14\">B\u01b0\u1edbc 4: Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch v\u00e0 th\u1eddi gian &#8220;v\u00e0ng&#8221;<\/h3>\n<p data-path-to-node=\"15\">Ng\u00e2n s\u00e1ch ph\u1ea3i \u0111\u1ee7 l\u1edbn \u0111\u1ec3 h\u1ec7 th\u1ed1ng v\u01b0\u1ee3t qua <b data-path-to-node=\"15\" data-index-in-node=\"43\">Giai \u0111o\u1ea1n m\u00e1y h\u1ecdc (Learning Phase)<\/b>:<\/p>\n<ul data-path-to-node=\"16\">\n<li>\n<p data-path-to-node=\"16,0,0\"><b data-path-to-node=\"16,0,0\" data-index-in-node=\"0\">Th\u1eddi gian:<\/b> T\u1ed1i thi\u1ec3u <b data-path-to-node=\"16,0,0\" data-index-in-node=\"21\">4 ng\u00e0y<\/b> \u0111\u1ec3 thu\u1eadt to\u00e1n \u1ed5n \u0111\u1ecbnh v\u00e0 t\u1ed1i \u0111a <b data-path-to-node=\"16,0,0\" data-index-in-node=\"60\">7 ng\u00e0y<\/b> \u0111\u1ec3 n\u1eafm b\u1eaft tr\u1ecdn v\u1eb9n h\u00e0nh vi kh\u00e1ch h\u00e0ng trong m\u1ed9t tu\u1ea7n l\u1ec5.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,1,0\"><b data-path-to-node=\"16,1,0\" data-index-in-node=\"0\">Ng\u00e2n s\u00e1ch:<\/b> S\u1eed d\u1ee5ng t\u00ednh n\u0103ng <b data-path-to-node=\"16,1,0\" data-index-in-node=\"29\">Estimated Test Power<\/b> (\u01af\u1edbc t\u00ednh s\u1ee9c m\u1ea1nh b\u00e0i test) c\u1ee7a Meta. \u0110\u1ea3m b\u1ea3o ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n \u0111\u1ea1t m\u1ee9c tin c\u1eady tr\u00ean <span class=\"math-inline\" data-math=\"80\\%\" data-index-in-node=\"136\">$80\\%$<\/span> tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u. M\u1ed9t b\u00e0i test &#8220;thi\u1ebfu ti\u1ec1n&#8221; s\u1ebd d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 sai l\u1ec7ch.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"17\">B\u01b0\u1edbc 5: Ph\u00e2n t\u00edch \u00fd ngh\u0129a th\u1ed1ng k\u00ea v\u00e0 Scale-up<\/h3>\n<p data-path-to-node=\"18\">Khi b\u00e0i test k\u1ebft th\u00fac, Meta s\u1ebd b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 d\u1ef1a tr\u00ean <b data-path-to-node=\"18\" data-index-in-node=\"56\">Statistical Significance<\/b> (\u00dd ngh\u0129a th\u1ed1ng k\u00ea):<\/p>\n<ul data-path-to-node=\"19\">\n<li>\n<p data-path-to-node=\"19,0,0\"><b data-path-to-node=\"19,0,0\" data-index-in-node=\"0\">N\u1ebfu c\u00f3 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng r\u00f5 r\u1ec7t:<\/b> H\u00e3y t\u1eaft ngay nh\u00f3m qu\u1ea3ng c\u00e1o y\u1ebfu v\u00e0 d\u1ed3n to\u00e0n b\u1ed9 ng\u00e2n s\u00e1ch sang nh\u00f3m th\u1eafng cu\u1ed9c. L\u00fac n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 tin t\u0103ng ng\u00e2n s\u00e1ch (Scale) l\u00ean 20-30% m\u1ed7i ng\u00e0y.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"19,1,0\"><b data-path-to-node=\"19,1,0\" data-index-in-node=\"0\">N\u1ebfu k\u1ebft qu\u1ea3 h\u00f2a (No clear winner):<\/b> \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 bi\u1ebfn th\u1ec3 b\u1ea1n th\u1eed nghi\u1ec7m ch\u01b0a \u0111\u1ee7 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn. H\u00e3y quay l\u1ea1i b\u01b0\u1edbc 1 v\u00e0 th\u1eed nghi\u1ec7m m\u1ed9t y\u1ebfu t\u1ed1 &#8220;m\u1ea1nh&#8221; h\u01a1n (v\u00ed d\u1ee5: thay \u0111\u1ed5i ho\u00e0n to\u00e0n k\u1ecbch b\u1ea3n video thay v\u00ec ch\u1ec9 \u0111\u1ed5i m\u00e0u n\u00fat b\u1ea5m).<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"21,0\"><b data-path-to-node=\"21,0\" data-index-in-node=\"0\">L\u1eddi khuy\u00ean:<\/b> Trong n\u0103m 2026, h\u00e3y t\u1eadn d\u1ee5ng <b data-path-to-node=\"21,0\" data-index-in-node=\"41\">Generative AI<\/b> c\u1ee7a Meta \u0111\u1ec3 t\u1ea1o ra c\u00e1c bi\u1ebfn th\u1ec3 v\u1ec1 v\u0103n b\u1ea3n v\u00e0 h\u00ecnh \u1ea3nh nhanh h\u01a1n, gi\u00fap quy tr\u00ecnh A\/B Testing di\u1ec5n ra li\u00ean t\u1ee5c v\u00e0 kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n.<\/p>\n<h2 data-path-to-node=\"12\">C\u00e1c l\u1ee3i \u00edch n\u1ed5i b\u1eadt c\u1ee7a vi\u1ec7c ki\u1ec3m th\u1eed A\/B li\u00ean t\u1ee5c<\/h2>\n<figure id=\"attachment_2181\" aria-describedby=\"caption-attachment-2181\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-2181\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-5-5.jpg\" alt=\"C\u00e1c l\u1ee3i \u00edch n\u1ed5i b\u1eadt c\u1ee7a vi\u1ec7c ki\u1ec3m th\u1eed A\/B li\u00ean t\u1ee5c\" width=\"800\" height=\"600\"  title=\"5 b\u01b0\u1edbc A\/B Testing Facebook gi\u00fap x2 doanh s\u1ed1 n\u0103m 2026\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-5-5.jpg 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-5-5-300x225.jpg 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/2-5-5-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2181\" class=\"wp-caption-text\">C\u00e1c l\u1ee3i \u00edch n\u1ed5i b\u1eadt c\u1ee7a vi\u1ec7c ki\u1ec3m th\u1eed A\/B li\u00ean t\u1ee5c<\/figcaption><\/figure>\n<p data-path-to-node=\"13\">Vi\u1ec7c duy tr\u00ec v\u0103n h\u00f3a th\u1eed nghi\u1ec7m gi\u00fap doanh nghi\u1ec7p lu\u00f4n \u0111i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7:<\/p>\n<ul data-path-to-node=\"14\">\n<li>\n<p data-path-to-node=\"14,0,0\"><b data-path-to-node=\"14,0,0\" data-index-in-node=\"0\">D\u1eef li\u1ec7u th\u1ef1c t\u1ebf, k\u1ebft qu\u1ea3 th\u1ef1c:<\/b> Lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n s\u1ef1 tranh c\u00e3i trong n\u1ed9i b\u1ed9 v\u1ec1 vi\u1ec7c &#8220;m\u1eabu n\u00e0o \u0111\u1eb9p h\u01a1n&#8221; \u2013 con s\u1ed1 s\u1ebd tr\u1ea3 l\u1eddi t\u1ea5t c\u1ea3.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"14,1,0\"><b data-path-to-node=\"14,1,0\" data-index-in-node=\"0\">N\u1eafm b\u1eaft t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng:<\/b> Hi\u1ec3u r\u00f5 ng\u00f4n ng\u1eef v\u00e0 h\u00ecnh \u1ea3nh n\u00e0o th\u1ef1c s\u1ef1 ch\u1ea1m t\u1edbi n\u1ed7i \u0111au c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1ea1i th\u1eddi \u0111i\u1ec3m 2026.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"14,2,0\"><b data-path-to-node=\"14,2,0\" data-index-in-node=\"0\">C\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng t\u00e0i kho\u1ea3n:<\/b> Qu\u1ea3ng c\u00e1o c\u00f3 t\u01b0\u01a1ng t\u00e1c t\u1ed1t nh\u1edd A\/B Testing gi\u00fap \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng t\u00e0i kho\u1ea3n cao h\u01a1n, t\u1eeb \u0111\u00f3 gi\u00e1 th\u1ea7u r\u1ebb h\u01a1n.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"16\">So s\u00e1nh A\/B Testing Facebook v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u0169<\/h2>\n<figure id=\"attachment_2182\" aria-describedby=\"caption-attachment-2182\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-2182\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/3-3-5.jpg\" alt=\"So s\u00e1nh A\/B Testing Facebook v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u0169\" width=\"800\" height=\"600\"  title=\"5 b\u01b0\u1edbc A\/B Testing Facebook gi\u00fap x2 doanh s\u1ed1 n\u0103m 2026\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/3-3-5.jpg 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/3-3-5-300x225.jpg 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/3-3-5-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2182\" class=\"wp-caption-text\">So s\u00e1nh A\/B Testing Facebook v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u0169<\/figcaption><\/figure>\n<table data-path-to-node=\"17\">\n<thead>\n<tr>\n<td><strong>Ti\u00eau ch\u00ed<\/strong><\/td>\n<td><strong>A\/B Testing Facebook (Chu\u1ea9n 2026)<\/strong><\/td>\n<td><strong>Ch\u1ea1y qu\u1ea3ng c\u00e1o th\u1ee7 c\u00f4ng truy\u1ec1n th\u1ed1ng<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"17,1,0,0\"><b data-path-to-node=\"17,1,0,0\" data-index-in-node=\"0\">\u0110\u1ed9 ch\u00ednh x\u00e1c<\/b><\/span><\/td>\n<td><span data-path-to-node=\"17,1,1,0\">R\u1ea5t cao (Kh\u00f4ng ch\u1ed3ng ch\u00e9o \u0111\u1ed1i t\u01b0\u1ee3ng)<\/span><\/td>\n<td><span data-path-to-node=\"17,1,2,0\">Th\u1ea5p (D\u1ec5 b\u1ecb nhi\u1ec5u d\u1eef li\u1ec7u)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"17,2,0,0\"><b data-path-to-node=\"17,2,0,0\" data-index-in-node=\"0\">Kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u<\/b><\/span><\/td>\n<td><span data-path-to-node=\"17,2,1,0\">T\u1ef1 \u0111\u1ed9ng h\u00f3a d\u1ef1a tr\u00ean AI<\/span><\/td>\n<td><span data-path-to-node=\"17,2,2,0\">D\u1ef1a v\u00e0o c\u1ea3m t\u00ednh c\u1ee7a ng\u01b0\u1eddi ch\u1ea1y<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"17,3,0,0\"><b data-path-to-node=\"17,3,0,0\" data-index-in-node=\"0\">R\u1ee7i ro ng\u00e2n s\u00e1ch<\/b><\/span><\/td>\n<td><span data-path-to-node=\"17,3,1,0\">Th\u1ea5p (C\u00f3 \u0111i\u1ec3m d\u1eebng r\u00f5 r\u00e0ng)<\/span><\/td>\n<td><span data-path-to-node=\"17,3,2,0\">Cao (D\u1ec5 &#8220;\u0111\u1ed1t ti\u1ec1n&#8221; n\u1ebfu qu\u00ean t\u1eaft nh\u00f3m y\u1ebfu)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"17,4,0,0\"><b data-path-to-node=\"17,4,0,0\" data-index-in-node=\"0\">T\u1ed1c \u0111\u1ed9 h\u1ecdc m\u00e1y<\/b><\/span><\/td>\n<td><span data-path-to-node=\"17,4,1,0\">Nhanh nh\u1edd d\u1eef li\u1ec7u t\u1eadp trung<\/span><\/td>\n<td><span data-path-to-node=\"17,4,2,0\">Ch\u1eadm do ph\u00e2n t\u00e1n ngu\u1ed3n l\u1ef1c<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 data-path-to-node=\"3\">Nh\u1eefng ch\u1ec9 s\u1ed1 &#8220;v\u00e0ng&#8221; c\u1ea7n theo d\u00f5i khi A\/B Testing Facebook 2026<\/h2>\n<p data-path-to-node=\"4\">\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ed9t chi\u1ebfn d\u1ecbch <b data-path-to-node=\"4\" data-index-in-node=\"27\">ki\u1ec3m th\u1eed A\/B<\/b> c\u00f3 th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng hay kh\u00f4ng, b\u1ea1n kh\u00f4ng n\u00ean ch\u1ec9 nh\u00ecn v\u00e0o s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng. Trong k\u1ef7 nguy\u00ean AI hi\u1ec7n nay, vi\u1ec7c ph\u00e2n t\u00edch s\u00e2u c\u00e1c ch\u1ec9 s\u1ed1 h\u00e0nh vi s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u <b data-path-to-node=\"4\" data-index-in-node=\"205\">ROAS improvement<\/b> m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng:<\/p>\n<ul data-path-to-node=\"5\">\n<li>\n<p data-path-to-node=\"5,0,0\"><b data-path-to-node=\"5,0,0\" data-index-in-node=\"0\">T\u1ef7 l\u1ec7 d\u1eebng ch\u00e2n (Thumb-stop Ratio):<\/b> \u0110\u01b0\u1ee3c t\u00ednh b\u1eb1ng (S\u1ed1 l\u01b0\u1ee3t xem video 3 gi\u00e2y \/ S\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb). Ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 xem <b data-path-to-node=\"5,0,0\" data-index-in-node=\"131\">creative variants<\/b> c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 s\u1ee9c h\u00fat \u0111\u1ec3 kh\u00e1ch h\u00e0ng ng\u1eebng l\u01b0\u1edbt feed hay kh\u00f4ng.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"5,1,0\"><b data-path-to-node=\"5,1,0\" data-index-in-node=\"0\">T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t li\u00ean quan (CTR Link Click):<\/b> \u0110\u1eebng nh\u1ea7m l\u1eabn v\u1edbi CTR (All). H\u00e3y t\u1eadp trung v\u00e0o CTR Link Click \u0111\u1ec3 bi\u1ebft n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 s\u1ee9c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o website\/landing page hay kh\u00f4ng.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"5,2,0\"><b data-path-to-node=\"5,2,0\" data-index-in-node=\"0\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ea1i ph\u1ec5u (Conversion Rate):<\/b> N\u1ebfu CTR cao nh\u01b0ng t\u1ef7 l\u1ec7 mua h\u00e0ng th\u1ea5p, v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 n\u1eb1m \u1edf s\u1ef1 \u0111\u1ee9t g\u00e3y gi\u1eefa th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o v\u00e0 n\u1ed9i dung trang \u0111\u00edch.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"5,3,0\"><b data-path-to-node=\"5,3,0\" data-index-in-node=\"0\">T\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb (Frequency):<\/b> Trong qu\u00e1 tr\u00ecnh <b data-path-to-node=\"5,3,0\" data-index-in-node=\"47\">split testing<\/b>, n\u1ebfu t\u1ea7n su\u1ea5t v\u01b0\u1ee3t qu\u00e1 2.0 trong th\u1eddi gian ng\u1eafn, \u0111\u00f3 l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a <b data-path-to-node=\"5,3,0\" data-index-in-node=\"129\">ad fatigue<\/b>. B\u1ea1n c\u1ea7n l\u00e0m m\u1edbi n\u1ed9i dung ngay l\u1eadp t\u1ee9c \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"22\">C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ)<\/h2>\n<figure id=\"attachment_2183\" aria-describedby=\"caption-attachment-2183\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2183\" src=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/4-3.png\" alt=\"C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ)\" width=\"800\" height=\"600\"  title=\"5 b\u01b0\u1edbc A\/B Testing Facebook gi\u00fap x2 doanh s\u1ed1 n\u0103m 2026\" srcset=\"https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/4-3.png 800w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/4-3-300x225.png 300w, https:\/\/geru.edu.vn\/blog\/wp-content\/uploads\/2026\/02\/4-3-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2183\" class=\"wp-caption-text\">C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ)<\/figcaption><\/figure>\n<p data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\">H\u1ecfi: T\u00f4i n\u00ean ch\u1ea1y A\/B Test trong bao l\u00e2u l\u00e0 t\u1ed1t nh\u1ea5t?<\/b> <b data-path-to-node=\"3\" data-index-in-node=\"54\">Tr\u1ea3 l\u1eddi:<\/b> Th\u1eddi gian l\u00fd t\u01b0\u1edfng l\u00e0 <b data-path-to-node=\"3\" data-index-in-node=\"85\">t\u1eeb 4 \u0111\u1ebfn 7 ng\u00e0y<\/b>. M\u1ed1c n\u00e0y gi\u00fap d\u1eef li\u1ec7u tr\u1ea3i qua \u0111\u1ee7 c\u00e1c chu k\u1ef3 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u1ea7u tu\u1ea7n \u0111\u1ebfn cu\u1ed1i tu\u1ea7n. Tr\u00e1nh t\u1eaft qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc 3 ng\u00e0y v\u00ec thu\u1eadt to\u00e1n Meta c\u1ea7n th\u1eddi gian \u0111\u1ec3 tho\u00e1t kh\u1ecfi giai \u0111o\u1ea1n m\u00e1y h\u1ecdc (Learning Phase) v\u00e0 thu th\u1eadp \u0111\u1ee7 d\u1eef li\u1ec7u tin c\u1eady.<\/p>\n<p data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">H\u1ecfi: Ng\u00e2n s\u00e1ch cho m\u1ed9t b\u00e0i th\u1eed nghi\u1ec7m l\u00e0 bao nhi\u00eau?<\/b> <b data-path-to-node=\"4\" data-index-in-node=\"52\">Tr\u1ea3 l\u1eddi:<\/b> Ng\u00e2n s\u00e1ch ph\u1ea3i \u0111\u1ea3m b\u1ea3o m\u1ed7i bi\u1ebfn th\u1ec3 \u0111\u1ea1t t\u1ed1i thi\u1ec3u <b data-path-to-node=\"4\" data-index-in-node=\"111\">50 s\u1ef1 ki\u1ec7n chuy\u1ec3n \u0111\u1ed5i<\/b> trong 7 ng\u00e0y \u0111\u1ec3 k\u1ebft qu\u1ea3 c\u00f3 \u00fd ngh\u0129a th\u1ed1ng k\u00ea. V\u00ed d\u1ee5: N\u1ebfu CPA trung b\u00ecnh l\u00e0 100.000\u0111, b\u1ea1n c\u1ea7n chi \u00edt nh\u1ea5t 5 tri\u1ec7u VN\u0110 cho m\u1ed7i nh\u00f3m qu\u1ea3ng c\u00e1o trong su\u1ed1t qu\u00e1 tr\u00ecnh <b data-path-to-node=\"4\" data-index-in-node=\"293\">split testing<\/b>.<\/p>\n<p data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">H\u1ecfi: C\u00f3 n\u00ean th\u1eed nghi\u1ec7m \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 n\u1ed9i dung c\u00f9ng l\u00fac kh\u00f4ng?<\/b> <b data-path-to-node=\"5\" data-index-in-node=\"61\">Tr\u1ea3 l\u1eddi:<\/b> <b data-path-to-node=\"5\" data-index-in-node=\"70\">Kh\u00f4ng.<\/b> \u0110\u1ec3 \u0111\u1ea1t \u0111\u1ed9 ch\u00ednh x\u00e1c cao nh\u1ea5t, b\u1ea1n ch\u1ec9 n\u00ean thay \u0111\u1ed5i <b data-path-to-node=\"5\" data-index-in-node=\"128\">duy nh\u1ea5t m\u1ed9t bi\u1ebfn s\u1ed1<\/b> t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m (v\u00ed d\u1ee5: ch\u1ec9 thay \u0111\u1ed5i h\u00ecnh \u1ea3nh v\u00e0 gi\u1eef nguy\u00ean t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng). Vi\u1ec7c th\u1eed nghi\u1ec7m \u0111a bi\u1ebfn c\u00f9ng l\u00fac s\u1ebd khi\u1ebfn b\u1ea1n kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh y\u1ebfu t\u1ed1 n\u00e0o th\u1ef1c s\u1ef1 th\u00fac \u0111\u1ea9y <b data-path-to-node=\"5\" data-index-in-node=\"320\">ROAS improvement<\/b>.<\/p>\n<p data-path-to-node=\"6\"><b data-path-to-node=\"6\" data-index-in-node=\"0\">H\u1ecfi: Khi n\u00e0o th\u00ec m\u1ed9t k\u1ebft qu\u1ea3 A\/B Test \u0111\u01b0\u1ee3c coi l\u00e0 &#8220;chi\u1ebfn th\u1eafng&#8221;?<\/b> <b data-path-to-node=\"6\" data-index-in-node=\"65\">Tr\u1ea3 l\u1eddi:<\/b> M\u1ed9t bi\u1ebfn th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 chi\u1ebfn th\u1eafng khi c\u00f3 <b data-path-to-node=\"6\" data-index-in-node=\"118\">\u0110\u1ed9 tin c\u1eady th\u1ed1ng k\u00ea (Statistical Significance) tr\u00ean 95%<\/b>. L\u00fac n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 tin t\u1eaft c\u00e1c nh\u00f3m k\u00e9m hi\u1ec7u qu\u1ea3 v\u00e0 d\u1ed3n ng\u00e2n s\u00e1ch \u0111\u1ec3 <b data-path-to-node=\"6\" data-index-in-node=\"248\">t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o<\/b> tr\u00ean quy m\u00f4 l\u1edbn.<\/p>\n<h2 data-path-to-node=\"27\">K\u1ebft lu\u1eadn<\/h2>\n<p data-path-to-node=\"28\"><b data-path-to-node=\"28\" data-index-in-node=\"0\">A\/B Testing Facebook<\/b> ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a v\u00e0ng \u0111\u1ec3 b\u1ea1n kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n b\u1ee9t ph\u00e1 trong n\u0103m 2026. B\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n \u0111\u00fang quy tr\u00ecnh 5 b\u01b0\u1edbc v\u00e0 lu\u00f4n \u01b0u ti\u00ean d\u1eef li\u1ec7u, vi\u1ec7c <b data-path-to-node=\"28\" data-index-in-node=\"173\">x2 doanh s\u1ed1<\/b> ho\u00e0n to\u00e0n n\u1eb1m trong t\u1ea7m tay c\u1ee7a b\u1ea1n.<\/p>\n<p data-path-to-node=\"29\"><b data-path-to-node=\"29\" data-index-in-node=\"0\">B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh ch\u01b0a?<\/b> \u0110\u1eebng \u0111\u1ec3 ng\u00e2n s\u00e1ch tr\u00f4i qua l\u00e3ng ph\u00ed. H\u00e3y b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch th\u1eed nghi\u1ec7m \u0111\u1ea7u ti\u00ean ngay h\u00f4m nay v\u00e0 theo d\u00f5i s\u1ef1 thay \u0111\u1ed5i c\u1ee7a c\u00e1c con s\u1ed1!<\/p>\n<p data-path-to-node=\"8\"><strong>\u0110\u1eebng d\u1eebng l\u1ea1i \u1edf \u0111\u00e2y! H\u00e3y truy c\u1eadp ngay kho t\u00e0i li\u1ec7u t\u1ea1i\u00a0GERU\u00a0\u0111\u1ec3 kh\u00e1m ph\u00e1 th\u00eam c\u00e1c b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7 qu\u1ea3n tr\u1ecb, c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 chi ti\u1ebft v\u1ec1 c\u00e1c ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay.<\/strong><\/p>\n<p data-path-to-node=\"9\"><strong><img decoding=\"async\" class=\"emoji lazyloaded\" title=\"Th\u1ecb Tr\u01b0\u1eddng Crypto 2025: 5 L\u00fd Do V\u1eabn H\u1ea5p D\u1eabn Nh\u00e0 \u0110\u1ea7u T\u01b0\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" alt=\"?\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" \/>\u00a0<a href=\"https:\/\/geru.edu.vn\/blog\/\">https:\/\/geru.edu.vn\/blog\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\/B Testing Facebook l\u00e0 ph\u01b0\u01a1ng ph\u00e1p chia nh\u1ecf \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o kh\u00e1c nhau, t\u1eeb \u0111\u00f3 t\u00ecm ra n\u1ed9i dung hi\u1ec7u qu\u1ea3 nh\u1ea5t. Vi\u1ec7c \u00e1p d\u1ee5ng ki\u1ec3m th\u1eed A\/B chu\u1ea9n x\u00e1c gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u chi ph\u00ed, c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 ROAS v\u00e0 \u0111\u01b0a ra quy\u1ebft [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Testing 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